buttons, but for now and since we're talking about short articles, let's deal with all numbers UNDER 100.)

The reason you'll... from now on... NEVER use these numbers is that they seem too PRE-FAB. Using numbers like 5 and ten and twenty feel a

It's well known that 99 cents 'sounds' like a lot less money than one dollar. And that a car selling for $19,995 'sounds' like much more of a bargain than $20,000. Amazing isn't it? That something can be just $5 less (which amounts to about an unimaginable small fraction of a penny over the life of a car loan) and yet it sounds like you've gotten it on the sly.

Don't even pretend this doesn't work on you. It does whether you want it to or not, sorry to point out.

In advertising, we tap into that one endlessly. It's a no brainer. We START with those tricks.

Now what can you learn even from YOURSELF and how you 'hear numbers' that can seriously add some muscle to your articles?

Easy. Take this exact human 'listening and evaluating' condition and use it in your favor. To do this...

Try to NEVER, EVER, EVER, use numbers that fall on a 5 or on 0 (zero). Meaning don't use 5 or 25 or 65 etc.....and don't use 10 or 30 or 90. (All numbers OVER 100 push different types of buttons, but for now and since we're talking about short articles, let's deal with all numbers UNDER 100.)

The reason you'll... from now on... NEVER use these numbers is that they seem too PRE-FAB. Using numbers like 5 and ten and twenty feel as

nable small fraction of a penny over the life of a car loan) and yet it sounds like you've gotten it on the sly.

Don't even pretend this doesn't work on you. It does whether you want it to or not, sorry to point out.

In advertising, we tap into that one endlessly. It's a no brainer. We START with those tricks.

Now what can you learn even from YOURSELF and how you 'hear numbers' that can seriously add some muscle to your articles?

Easy. Take this exact human 'listening and evaluating' condition and use it in your favor. To do this...

Try to NEVER, EVER, EVER, use numbers that fall on a 5 or on 0 (zero). Meaning don't use 5 or 25 or 65 etc.....and don't use 10 or 30 or 90. (All numbers OVER 100 push different types of buttons, but for now and since we're talking about short articles, let's deal with all numbers UNDER 100.)

The reason you'll... from now on... NEVER use these numbers is that they seem too PRE-FAB. Using numbers like 5 and ten and twenty feel a

into that one endlessly. It's a no brainer. We START with those tricks.

Now what can you learn even from YOURSELF and how you 'hear numbers' that can seriously add some muscle to your articles?

Easy. Take this exact human 'listening and evaluating' condition and use it in your favor. To do this...

Try to NEVER, EVER, EVER, use numbers that fall on a 5 or on 0 (zero). Meaning don't use 5 or 25 or 65 etc.....and don't use 10 or 30 or 90. (All numbers OVER 100 push different types of buttons, but for now and since we're talking about short articles, let's deal with all numbers UNDER 100.)

The reason you'll... from now on... NEVER use these numbers is that they seem too PRE-FAB. Using numbers like 5 and ten and twenty feel a

aluating' condition and use it in your favor. To do this...

Try to NEVER, EVER, EVER, use numbers that fall on a 5 or on 0 (zero). Meaning don't use 5 or 25 or 65 etc.....and don't use 10 or 30 or 90. (All numbers OVER 100 push different types of buttons, but for now and since we're talking about short articles, let's deal with all numbers UNDER 100.)

The reason you'll... from now on... NEVER use these numbers is that they seem too PRE-FAB. Using numbers like 5 and ten and twenty feel a

buttons, but for now and since we're talking about short articles, let's deal with all numbers UNDER 100.)

The reason you'll... from now on... NEVER use these numbers is that they seem too PRE-FAB. Using numbers like 5 and ten and twenty feel as if they've been almost automatically 'prepackaged up nice' and they don't hold real value. A dozen eggs feels expected. Nine eggs gets your attention. (Hmmm.)

Don't fall into the trap of thinking that six is always more than five. It's not. Good marketers know that. And now you know that. Remember, find success and emulate it...over and over.

Think about it, if you write an article entitled "Five Magic Tricks Tricks You Need To Know This Halloween", VERSUS writing one entitled "Six Magic Tricks You Need To Know This Halloween"...which one 'sounds' more unusual...more real?

Which one of those two is MORE LIKELY to have you reaching for your mouse to learn more?

And so a great way to incorporate this is to use ODD numbers so make your article sound more real.

Offer four tips instead of five. Eleven instead of ten. Break things up so they don't sound as if they've fallen off of an assemble line. Give your numbers the human touch...and watch what happens.

Art