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    You have decided to strike it out on your own and set up a business consultancy. Chances are you want to look at getting your own office premises. Besides ensuring that your rental payment does not create serious cas
    l route of low attendance book signings, travel to less than prominent spots to market the book at a cost that had to paid back through royalties.

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    A book coaching client recently emailed me that she was getting sick of traditional publishing because of so many costly requirements and so little payoff. Do you feel the same way?

    Fifteen years ago, I worked hard on a 60-page proposal for a top agent and after a year got "approval" to be his client. Then the kicker, he asked for a $50,000 retainer to get the book marketing because I was an unknown.

    Unknown, yes, but not a fool. A marketing maven for 20 years, I sold 20 self-help books at the back of the room for seminars taught at colleges and other talks. Why would I need to go the traditional route of low attendance book signings, travel to less than prominent spots to market the book at a cost that had to paid back through royalties.

    A

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    f. Do you feel the same way?

    Fifteen years ago, I worked hard on a 60-page proposal for a top agent and after a year got "approval" to be his client. Then the kicker, he asked for a $50,000 retainer to get the book marketing because I was an unknown.

    Unknown, yes, but not a fool. A marketing maven for 20 years, I sold 20 self-help books at the back of the room for seminars taught at colleges and other talks. Why would I need to go the traditional route of low attendance book signings, travel to less than prominent spots to market the book at a cost that had to paid back through royalties.

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    . Then the kicker, he asked for a $50,000 retainer to get the book marketing because I was an unknown.

    Unknown, yes, but not a fool. A marketing maven for 20 years, I sold 20 self-help books at the back of the room for seminars taught at colleges and other talks. Why would I need to go the traditional route of low attendance book signings, travel to less than prominent spots to market the book at a cost that had to paid back through royalties.

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    ven for 20 years, I sold 20 self-help books at the back of the room for seminars taught at colleges and other talks. Why would I need to go the traditional route of low attendance book signings, travel to less than prominent spots to market the book at a cost that had to paid back through royalties.

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    l route of low attendance book signings, travel to less than prominent spots to market the book at a cost that had to paid back through royalties.

    And royalties? Even selling 10,000 books, with the percentages that book stores, distributors, and agents take, what profit comes to the author?

    As an author's advocate, I step out of the traditional box and encourage you talented writers to do so too. You can self-publish without spend $1000's. You can write a saleable short book and it still will have merit and be readily accepted by your appropriate audience. No one today wants to read long books any more unless they are fiction.

    All of this, and you can market and promote from you home office through the Internet. In just 3 1/2 years, online

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