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Casual Articles - Writing Press Releases That Get Noticed
Don’t fall for the “We’re not Realtors” line proudly proclaimed by those who are not licensed.Another common line appearing on many investors' websites states, "I am not a realtor; I am a real estate investor who specializes in solving tough real estate problems."While it is commendable for real estate investors to want to try to solve challenging real estate problems, the concern lies with some investors' unlicensed, unethical, and illegal activity.An UNLICENSED real estate investor's activity is more difficult to prosec
Who…will benefit from reading your press release?
What…do you want them to know?
When…is your information available?
Where…can they find more information?
Why…is your information valuable in the lives of your readers?
How…is your information unique? It's going to be submerged in a sea of press releases your intended publisher will have to review.
These are the best means I know to get your press release published once it's submitted to an editor.
P.S. More on this topic can be found by reading Dr. Randall Hansen's Guide to Writing Successful Press Releases at http://www.stetson.edu/~rhansen/prguide.html.
P.P.S. Directories to find places to submit your press release can be foun
Often our expectations are based on the assumptions we have about people or groups of people. The same is true of us. Have you ever noticed how your expectations become reality in your personal life? Expectation is literally a self-fulfilling prophecy. We do this consciously and subconsciously. Remember the kid in grade school who was always really rowdy and disruptive? Sometimes if people already assume they are perceived a certain way, then that is indeed exactly how they will act, even if they don't mean to. The rowdy kid in grade school k
Press releases are a way to get your business exposed to more and more would be customers. They are written as a news article and submitted to editors who would then print them or follow up with you for a story.
An example of a successful press release can be found at http://www.allprobizops.com/successrelease.html Take a moment to read through that article and then take a closer look.
You'll find that this press release, just like any good news article, answers some basic questions for the reader. Not only that, there is a specific formula involved in constructing the piece.
Here are the questions:
Who…will bring or brought about the event?
What…is going to happen or has happened?
Where…will or did this take place?
When…will or did the event occur?
Why…will or did it occur?
How…will or did it happen?
Now, here is the formula. If you plan to write a great press release you must know and understand how to build it:
First is the headline. Choose the words carefully to convey several things at once to the reader. They must be brief and to the point. You say what the news is about in ten words or less.
The words of your headline must be exciting and dynamic. Don't be afraid to make a bold claim your headline, say for example, "Thousands of People Reap Thousands in New Internet Business." Just be sure – very sure – you back this up with proven facts in your article.
The next component in the formula is the opening. This is where, in no more than two sentences, you capsulate your information – tell what the article is going to be about in bite size. Answer the "who, what, when, where, why, and how" questions as briefly as possible. Save details for later.
Analyze this part of your press release carefully. To be successful the article must be able to peak the readers' attention at this point. In other words, if they read nothing further, they have all the information they need to take action.
Now, shape the third element, the body. Elaborate on your opening. Add descriptions and benefits, quotes and testimonials. Be sure all of your quotes begin and end with quotation marks and give credit and credentials to the persons you quote.
For instance, instead of ending a quote with, "says Barbara Smith," end it with "says Barbara Smith, six figure online entrepreneur and highly praised lecturer on small business on the World Wide Web. Isn't the second way much more powerful and convincing (provided of course, it's true)? That's giving credit AND credentials.
Finally, close your press release with a short call to action. Use a sentence to summarize, then tell your readers how they may get more information. Don't go for the jugular here, though; wait for a follow up contact to make your final sale. But do use action producing words like "get" and "now" ("Get more information "now" by phoning [your name] at [your phone number]).
A few final words are important now. Let me combine them with an exercise to help you remember the five "w's" and one "h" of successful news writing. Make sure you thoroughly consider these questions as you plan and write your release:
Who…will benefit from reading your press release?
What…do you want them to know?
When…is your information available?
Where…can they find more information?
Why…is your information valuable in the lives of your readers?
How…is your information unique? It's going to be submerged in a sea of press releases your intended publisher will have to review.
These are the best means I know to get your press release published once it's submitted to an editor.
P.S. More on this topic can be found by reading Dr. Randall Hansen's Guide to Writing Successful Press Releases at http://www.stetson.edu/~rhansen/prguide.html.
P.P.S. Directories to find places to submit your press release can be found
Two affiliate marketing guides I purchased in the last year had a section on link cloaking. I tried out the link cloaking methods used in the guides and found that they did not work. What I found after extensive testing is that the affiliate link I clicked on before I clicked on my link would get the affiliate commission. This is not good. I didn't want to spend all that money on advertising only to have someone else benefit from my effort. Eventually, I did find a way to cloak my affiliate links. The method involves both setting cookies and
Here are the questions:
Who…will bring or brought about the event?
What…is going to happen or has happened?
Where…will or did this take place?
When…will or did the event occur?
Why…will or did it occur?
How…will or did it happen?
Now, here is the formula. If you plan to write a great press release you must know and understand how to build it:
First is the headline. Choose the words carefully to convey several things at once to the reader. They must be brief and to the point. You say what the news is about in ten words or less.
The words of your headline must be exciting and dynamic. Don't be afraid to make a bold claim your headline, say for example, "Thousands of People Reap Thousands in New Internet Business." Just be sure – very sure – you back this up with proven facts in your article.
The next component in the formula is the opening. This is where, in no more than two sentences, you capsulate your information – tell what the article is going to be about in bite size. Answer the "who, what, when, where, why, and how" questions as briefly as possible. Save details for later.
Analyze this part of your press release carefully. To be successful the article must be able to peak the readers' attention at this point. In other words, if they read nothing further, they have all the information they need to take action.
Now, shape the third element, the body. Elaborate on your opening. Add descriptions and benefits, quotes and testimonials. Be sure all of your quotes begin and end with quotation marks and give credit and credentials to the persons you quote.
For instance, instead of ending a quote with, "says Barbara Smith," end it with "says Barbara Smith, six figure online entrepreneur and highly praised lecturer on small business on the World Wide Web. Isn't the second way much more powerful and convincing (provided of course, it's true)? That's giving credit AND credentials.
Finally, close your press release with a short call to action. Use a sentence to summarize, then tell your readers how they may get more information. Don't go for the jugular here, though; wait for a follow up contact to make your final sale. But do use action producing words like "get" and "now" ("Get more information "now" by phoning [your name] at [your phone number]).
A few final words are important now. Let me combine them with an exercise to help you remember the five "w's" and one "h" of successful news writing. Make sure you thoroughly consider these questions as you plan and write your release:
Who…will benefit from reading your press release?
What…do you want them to know?
When…is your information available?
Where…can they find more information?
Why…is your information valuable in the lives of your readers?
How…is your information unique? It's going to be submerged in a sea of press releases your intended publisher will have to review.
These are the best means I know to get your press release published once it's submitted to an editor.
P.S. More on this topic can be found by reading Dr. Randall Hansen's Guide to Writing Successful Press Releases at http://www.stetson.edu/~rhansen/prguide.html.
P.P.S. Directories to find places to submit your press release can be foun
I remember when I first started to sell on ebay. I had been going to flea markets, selling at garage sales, etc.A neighbor of mine asked if I had ever heard of ebay. Of course, I had heard of it, I just never actually went to the site. I was amazed by what I saw! There were people on here selling and buying everything you can think of! It was incredible! It was then that I knew I had to get in on this action.But where do you start? That was my first question. So I went to the ebay seller's pages. There were so many links, I just
The next component in the formula is the opening. This is where, in no more than two sentences, you capsulate your information – tell what the article is going to be about in bite size. Answer the "who, what, when, where, why, and how" questions as briefly as possible. Save details for later.
Analyze this part of your press release carefully. To be successful the article must be able to peak the readers' attention at this point. In other words, if they read nothing further, they have all the information they need to take action.
Now, shape the third element, the body. Elaborate on your opening. Add descriptions and benefits, quotes and testimonials. Be sure all of your quotes begin and end with quotation marks and give credit and credentials to the persons you quote.
For instance, instead of ending a quote with, "says Barbara Smith," end it with "says Barbara Smith, six figure online entrepreneur and highly praised lecturer on small business on the World Wide Web. Isn't the second way much more powerful and convincing (provided of course, it's true)? That's giving credit AND credentials.
Finally, close your press release with a short call to action. Use a sentence to summarize, then tell your readers how they may get more information. Don't go for the jugular here, though; wait for a follow up contact to make your final sale. But do use action producing words like "get" and "now" ("Get more information "now" by phoning [your name] at [your phone number]).
A few final words are important now. Let me combine them with an exercise to help you remember the five "w's" and one "h" of successful news writing. Make sure you thoroughly consider these questions as you plan and write your release:
Who…will benefit from reading your press release?
What…do you want them to know?
When…is your information available?
Where…can they find more information?
Why…is your information valuable in the lives of your readers?
How…is your information unique? It's going to be submerged in a sea of press releases your intended publisher will have to review.
These are the best means I know to get your press release published once it's submitted to an editor.
P.S. More on this topic can be found by reading Dr. Randall Hansen's Guide to Writing Successful Press Releases at http://www.stetson.edu/~rhansen/prguide.html.
P.P.S. Directories to find places to submit your press release can be foun
You are paying way too much for your Federal student loans, and your sick and tired of never having extra cash on hand for the things you'd like to be doing, and feeling a bit disillusioned about what life after graduation would be like. Your not alone! Millions of College Graduates are having the same feelings, facing the same fears, and wondering what in the world happened. It wasn't supposed to be like this!You may have had wide eyed visions of dinner parties and dining out. Driving a nice car and climbing your way up the corporate
Finally, close your press release with a short call to action. Use a sentence to summarize, then tell your readers how they may get more information. Don't go for the jugular here, though; wait for a follow up contact to make your final sale. But do use action producing words like "get" and "now" ("Get more information "now" by phoning [your name] at [your phone number]).
A few final words are important now. Let me combine them with an exercise to help you remember the five "w's" and one "h" of successful news writing. Make sure you thoroughly consider these questions as you plan and write your release:
Who…will benefit from reading your press release?
What…do you want them to know?
When…is your information available?
Where…can they find more information?
Why…is your information valuable in the lives of your readers?
How…is your information unique? It's going to be submerged in a sea of press releases your intended publisher will have to review.
These are the best means I know to get your press release published once it's submitted to an editor.
P.S. More on this topic can be found by reading Dr. Randall Hansen's Guide to Writing Successful Press Releases at http://www.stetson.edu/~rhansen/prguide.html.
P.P.S. Directories to find places to submit your press release can be foun
Debt Consolidation is typically the process of taking one loan to pay off a number of other loans. These loans give consumers the chance to consolidate a number of high interest loans into one monthly payment with a low rate of interest. There are two kinds of debt consolidation loans, namely Home-equity lending and Personal lending. The former type is ideal for those whose paypacks have taken a beating, or those out of job, or divorced. The collateral in this debt consolidation loan is the house, which is mortgaged, forcing the owner to sell
Who…will benefit from reading your press release?
What…do you want them to know?
When…is your information available?
Where…can they find more information?
Why…is your information valuable in the lives of your readers?
How…is your information unique? It's going to be submerged in a sea of press releases your intended publisher will have to review.
These are the best means I know to get your press release published once it's submitted to an editor.
P.S. More on this topic can be found by reading Dr. Randall Hansen's Guide to Writing Successful Press Releases at http://www.stetson.edu/~rhansen/prguide.html.
P.P.S. Directories to find places to submit your press release can be found near the end of the same web page.
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