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  • Casual Articles - To Write Successful Business & Academic Communications, Learn the Architecture of a Story

    Home Business Myths Exposed
    With the development of new technology and communications equipment, home businesses are now a growing segment of the economy.Starting a home business can give you a sense of independence, allow you to make business decisions, eliminate long commutes, and allow you to spend more time with your family and friends.With the increased popularity of home businesses, there is a wide variety of information available on the Internet and in books, newspapers, and magazines. Separating fact from fiction can help you to understand the truth about starting a home business and make a decision about how to proceed.One of the biggest myths about starting a business from home is that it will be easier to work for yourself rather than so
    n the architecture of a story, which at the most basic level requires a beginning, a middle, and an ending. The beginning needs a way to draw readers into the story and make them want to keep reading. The middle needs to tell the basic parts of the sto
    6 Ways to Maximize Profits at Your One Stop Online Auction Shop
    Online auctions have become very popular in recent years. They are great for finding bargains on all sorts of items. Many people shop auctions to find brand names at bargain prices, household items or even wholesale products. Some auction sites are actually one stop online auction shops that sell everything from antiques to automobiles while other sites specialize in only one type of product. Earn Profits There are several ways to earn profits through online auctions. You can build an entire business through online auctions or use auctions to attract new customers to your existing website. And, you can use online auctions occasionally to sell some of your old household items. You can even advertise wholesale products thr
    Human beings seem to be born with a gene for telling stories. Stories from our families, our communities, and the media form our worldview and shape our lives. In fact, scientists have discovered that our ability to create stories is intricately connected to our ability to learn. This is because our brains seek to create meaning through relationship, which is what stories do so well.

    Our storytelling faculty comes into play not only when we speak, but also when we read, which means that our brains are unconsciously seeking a well-told story in every kind of writing—whether it be a business proposal, an academic essay or the Great American Novel. When a story connects with us, it can have a powerful effect on our thoughts and decisions. When it doesn't connect with us, however, it may leave us confused, bored, or even angry.

    The question is: Why do some stories succeed while others do not?

    Successful writers understand the architecture of a story

    The answer lies in the architecture of a story, which at the most basic level requires a beginning, a middle, and an ending. The beginning needs a way to draw readers into the story and make them want to keep reading. The middle needs to tell the basic parts of the stor

    Profitable Home Based Business - Marketing for Sustainable Growth
    If you are thinking about owning your own profitable home based business, then you need to seriously think about advertising if you intend to build a strong and lasting business.Most people think that if they have a website, then they already have a booming business. These people could not be more wrong! An online business starts with having a website and a web host, but if that's all you've got, then who else is going to know about you?The 98% of people who start an online business and decide to pack it in early because it's "not working" are probably experiencing difficulties partly due to the fact that they have not properly marketed their business.Just because you have a great website does not mean people will visit
    ted to our ability to learn. This is because our brains seek to create meaning through relationship, which is what stories do so well.

    Our storytelling faculty comes into play not only when we speak, but also when we read, which means that our brains are unconsciously seeking a well-told story in every kind of writing—whether it be a business proposal, an academic essay or the Great American Novel. When a story connects with us, it can have a powerful effect on our thoughts and decisions. When it doesn't connect with us, however, it may leave us confused, bored, or even angry.

    The question is: Why do some stories succeed while others do not?

    Successful writers understand the architecture of a story

    The answer lies in the architecture of a story, which at the most basic level requires a beginning, a middle, and an ending. The beginning needs a way to draw readers into the story and make them want to keep reading. The middle needs to tell the basic parts of the sto

    Public Domain Works Made Easy
    Using public domain works to make money is certainly a good idea; however public domain works marketing might have you a bit confused. To understand how to both make money and market public domain works, you will want to understand what public domain means.Public domain information includes works published before 1923, which includes a whole host of literary works, government documents and the like that are still used today. For instance, Shakespeare, Ben Franklin and other famous figures’ writings are available in the public domain free for the taking. Also, any work published in the United States between 1923 and 1963 in which the copyright was not renewed is also available in the public domain.Tons of the information availabl
    ains are unconsciously seeking a well-told story in every kind of writing—whether it be a business proposal, an academic essay or the Great American Novel. When a story connects with us, it can have a powerful effect on our thoughts and decisions. When it doesn't connect with us, however, it may leave us confused, bored, or even angry.

    The question is: Why do some stories succeed while others do not?

    Successful writers understand the architecture of a story

    The answer lies in the architecture of a story, which at the most basic level requires a beginning, a middle, and an ending. The beginning needs a way to draw readers into the story and make them want to keep reading. The middle needs to tell the basic parts of the sto

    Positive Experiences Come Back 10 Fold
    How many times have you needed to call for a service such as carpet cleaning? Mechanic service? How about a more serious issue such as a flood service?Did you find that looking through the phone book just doesn’t give enough info and searching online pops up to many unreliable, irrelevant leads? Either way, I personally find it hard at times to find quality, fast reliable service.For instance, I thought word of mouth was the best way to get what I am looking for. So I talked to a friend when my car broke down. “Sure” she said, I know just the place. After agreeing to pay a ridiculous price for a fast turn around, I thought money talks, right? Not in this case, 2 weeks later my car is still in the shop and the price has doubled.<
    it doesn't connect with us, however, it may leave us confused, bored, or even angry.

    The question is: Why do some stories succeed while others do not?

    Successful writers understand the architecture of a story

    The answer lies in the architecture of a story, which at the most basic level requires a beginning, a middle, and an ending. The beginning needs a way to draw readers into the story and make them want to keep reading. The middle needs to tell the basic parts of the sto

    The Most Common Client Objections and How to Deal With Them
    "A desire can overcome all objections and obstacles." -- Anonymous Think about the above quote for a second. When you want, I mean REALLY want something, you can almost always rationalize getting it. You find a way to overcome that nagging little voice whose job it is to object and throw up obstacles.I want you to view objections as a good thing. Yes, seriously!If your prospects have objections, it means they are considering hiring you or purchasing your product. If they weren't interested, they wouldn't waste their time inquiring -- especially in today's world where they can be on your website one second and on someone else's the next.Chances are good that prospects are visiting yo
    n the architecture of a story, which at the most basic level requires a beginning, a middle, and an ending. The beginning needs a way to draw readers into the story and make them want to keep reading. The middle needs to tell the basic parts of the story in some kind of logical order so that readers can follow and understand it. And the ending needs to tie up loose ends, being sure to answer any questions that have been raised.

    Successful stories are always targeted at a particular audience and use language and terminology the audience understands. They also use concrete details and strong, active verbs to add color, emotion and energy.

    If any of these elements are missing from our written communications, we will confuse our readers at best and completely fail in our purpose at worst.

    Let's take a book for example

    When I am browsing in a bookstore and pick up a book, I usually look at the first paragraph. If something about the writing "hooks" me, I read further. If it doesn't, I put the book back on the shelf.

    If I accidentally pick up a book in Italian--a language I do not know--I put it back immediately because I am not its intended audience. In other words, it literally doesn't "speak" to me!

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