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Casual Articles - Marketing Hates Creativity
Personal Internet use at work has gotten an increasing number of staff in trouble with their employer.Some people have even gotten fired in extreme cases for their personal Internet use at work.If your company has a policy on Internet use at work, you should pay close attention to it especially if you wo
If you want to get your prospect to laugh, then go ahead, be creative and come up with some hilarious concept sure to get your prospect to laugh..
However, If you want you prospect to BUY your product, then push creativity to the side, and let your target market dictate what types of sales-approaches would likely be most effective.
And of course, the only way to know this is by doing killer market research.
Truth is, if you can write kill
Assessing Six Sigma is not end-of-the-process post implementation, although an analysis of a failed Six Sigma project points out the lack of commitment by upper management and lack of attention to the cultural and business investment required for accomplishing and sustaining new tiers of performance. It is in this con
What do you think of those big flashy and funny ads you see during the superbowl?
If you're like most people, you'd probably say "I think they're funny". Maybe you'd say they're ridiculous...I don't know.
But here's something I do know:
As far as generating sales goes...these "million dollar" works of "art" are good at only one thing...Burning Money!
Sure, they might create a surge of "Brand Awareness". And that might be good for a huge fortune 500 company.
But for the solo-infopreneur, for the guy (or gal) that needs every dollar spent to come back TEN-FOLD, these dazzling, far fetched commercial escapades are the last thing you want to rely on for sales.
You see, name, the vast majority of commercials you see on TV utilize a type of advertising that "us" direct-response guys like to call "Freudian Advertising".
This is the type of advertising that concerns itself with peoples perceptions, or how somebody "feels" about a certain company
It's soft of like these companies are saying "we're so cool!", and "aren't we clever?".
Well guess what?
Being clever doesn't sell things.
Being creative DOESN'T sell things.
You know what does?
Understanding your market on such an intimate level, that you can craft a killer sales-message that gets their Attention, grabs their un-divided Attention, Pushes all of their Hot-Buttons, and creates such a Burning Desire for you're product that the prospect feels compelled to whip out his or her wallet and buy your product...NOW, not in 10 minutes...not tommorow...NOW.
See, later on when you start crafting your sales-letter, much of what ends up being written will be based upon the market research you've "dug-out" of your market.
So the bottom line is:
If you want to get your prospect to laugh, then go ahead, be creative and come up with some hilarious concept sure to get your prospect to laugh..
However, If you want you prospect to BUY your product, then push creativity to the side, and let your target market dictate what types of sales-approaches would likely be most effective.
And of course, the only way to know this is by doing killer market research.
Truth is, if you can write kille
All small businesses need good customer service and a photo processing lab especially needs an advantage over the competition considering everything is changing to digital. Likewise the competition from the big box stores like Wal-Mart with in-store photo processing labs make it tough to compete in the marketplace. H
But for the solo-infopreneur, for the guy (or gal) that needs every dollar spent to come back TEN-FOLD, these dazzling, far fetched commercial escapades are the last thing you want to rely on for sales.
You see, name, the vast majority of commercials you see on TV utilize a type of advertising that "us" direct-response guys like to call "Freudian Advertising".
This is the type of advertising that concerns itself with peoples perceptions, or how somebody "feels" about a certain company
It's soft of like these companies are saying "we're so cool!", and "aren't we clever?".
Well guess what?
Being clever doesn't sell things.
Being creative DOESN'T sell things.
You know what does?
Understanding your market on such an intimate level, that you can craft a killer sales-message that gets their Attention, grabs their un-divided Attention, Pushes all of their Hot-Buttons, and creates such a Burning Desire for you're product that the prospect feels compelled to whip out his or her wallet and buy your product...NOW, not in 10 minutes...not tommorow...NOW.
See, later on when you start crafting your sales-letter, much of what ends up being written will be based upon the market research you've "dug-out" of your market.
So the bottom line is:
If you want to get your prospect to laugh, then go ahead, be creative and come up with some hilarious concept sure to get your prospect to laugh..
However, If you want you prospect to BUY your product, then push creativity to the side, and let your target market dictate what types of sales-approaches would likely be most effective.
And of course, the only way to know this is by doing killer market research.
Truth is, if you can write kill
Black belts are to Six Sigma what main masts are to ships. Both are prime movers in their own respects. The fundamental and distinguishing personality traits of a black belt candidate are their leadership skills and brilliant overall ability. Personality traits of these candidates usually overlap the A and B types. Wh
It's soft of like these companies are saying "we're so cool!", and "aren't we clever?".
Well guess what?
Being clever doesn't sell things.
Being creative DOESN'T sell things.
You know what does?
Understanding your market on such an intimate level, that you can craft a killer sales-message that gets their Attention, grabs their un-divided Attention, Pushes all of their Hot-Buttons, and creates such a Burning Desire for you're product that the prospect feels compelled to whip out his or her wallet and buy your product...NOW, not in 10 minutes...not tommorow...NOW.
See, later on when you start crafting your sales-letter, much of what ends up being written will be based upon the market research you've "dug-out" of your market.
So the bottom line is:
If you want to get your prospect to laugh, then go ahead, be creative and come up with some hilarious concept sure to get your prospect to laugh..
However, If you want you prospect to BUY your product, then push creativity to the side, and let your target market dictate what types of sales-approaches would likely be most effective.
And of course, the only way to know this is by doing killer market research.
Truth is, if you can write kill
With the amount of information accessible on the Internet, combined with threats by viruses, worms, malicious code, spyware, and disruptions to service attacks - a threat to business productivity and profitability has always existed. This threat goes unnoticed by many business owners, especially in the small to mid m
See, later on when you start crafting your sales-letter, much of what ends up being written will be based upon the market research you've "dug-out" of your market.
So the bottom line is:
If you want to get your prospect to laugh, then go ahead, be creative and come up with some hilarious concept sure to get your prospect to laugh..
However, If you want you prospect to BUY your product, then push creativity to the side, and let your target market dictate what types of sales-approaches would likely be most effective.
And of course, the only way to know this is by doing killer market research.
Truth is, if you can write kill
Much of the business advice from male business gurus doesn’t quite cut it for women entrepreneurs. These gurus haven’t figured out how they advice is different for women. Plus, they’ve left out some parts all together!I’ve come to this conclusion after being a Corporate America drop out and starting my own bu
If you want to get your prospect to laugh, then go ahead, be creative and come up with some hilarious concept sure to get your prospect to laugh..
However, If you want you prospect to BUY your product, then push creativity to the side, and let your target market dictate what types of sales-approaches would likely be most effective.
And of course, the only way to know this is by doing killer market research.
Truth is, if you can write killer sales messages that get people to buy, than you can easily write your own paycheck.
So next time your thinking about being 'creative' with your latest sales letter...you may want to think again!
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