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Casual Articles - Business Lessons Learned
Congratulations. You’ve been asked to write a letter of recommendation for an employee or colleague. This person values your opinion of him or her, and you’d be glad to help them advance. The problem is you’re unsure of what to say or how to say it! Here are four tips to keep in mind when preparing your recommendation.1. Ask the employee about the new pos
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Client lists establish credibility as do testimonials or comments from satisfied customers.
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Start strong on Monday if you want better sales results at the end of the week on Friday. Here are 11 practical sales tips:1. Set your alarm clock for 30 minutes earlier every Monday morning. It's a great way to start a week of selling.2. Back your car into your garage every Sunday night. You'll begin every Monday morning headed in the right directio
2. Be willing to take risks, however, make them calculated risks by taking the time to develop and write a business plan.
3. Place a heavy emphasis on marketing by answering these questions:
Who We Are
What is the purpose of your page?
Why are you in business?
What We Do
What are the products or services you are offering?
What Makes Us Unique
How are you different from others? What is your (USP) Unique Selling Proposition?
Why Use Our Products or Services
Why would people want to do business with you?
How You Benefit
How does your potential customer benefit?
For example: A feature is a car door lock.
The benefit is the door cannot open when locked and therefore you cannot fall out.
Benefits are usually stated in terms of faster, better or less expensive (cheaper).
Who We Work With
Client lists establish credibility as do testimonials or comments from satisfied customers.
The Next Step
What action is the visitor directed to take?
The ease with which one can incorporate a new venture has made it possible for people to reap the numerous benefits that incorporation offers them, such as ease of raising capital if necessary by issuing more stocks, limited liability protection for the owners, deductible fringe benefits, and business losses.Steps for Incorporating In Idaho:It is essent
3. Place a heavy emphasis on marketing by answering these questions:
Who We Are
What is the purpose of your page?
Why are you in business?
What We Do
What are the products or services you are offering?
What Makes Us Unique
How are you different from others? What is your (USP) Unique Selling Proposition?
Why Use Our Products or Services
Why would people want to do business with you?
How You Benefit
How does your potential customer benefit?
For example: A feature is a car door lock.
The benefit is the door cannot open when locked and therefore you cannot fall out.
Benefits are usually stated in terms of faster, better or less expensive (cheaper).
Who We Work With
Client lists establish credibility as do testimonials or comments from satisfied customers.
The Next Step
What action is the visitor directed to take
1. Put your attention getting message in the second quarter down the page. This is consistently the place where people look first.2. If you are going to use a picture, place it in the top quarter of the page, above the headline.3. Every advertisement should use the AIDCA structure; Attention getting message | Interest | Desire | Conviction | Actio
What We Do
What are the products or services you are offering?
What Makes Us Unique
How are you different from others? What is your (USP) Unique Selling Proposition?
Why Use Our Products or Services
Why would people want to do business with you?
How You Benefit
How does your potential customer benefit?
For example: A feature is a car door lock.
The benefit is the door cannot open when locked and therefore you cannot fall out.
Benefits are usually stated in terms of faster, better or less expensive (cheaper).
Who We Work With
Client lists establish credibility as do testimonials or comments from satisfied customers.
The Next Step
What action is the visitor directed to take
After completing their translation training programmes at higher professional education or university level, many students can’t wait to set up as a freelance translator. However, gaining a foothold as a freelancer in a very competitive translation market may turn out to be a pretty complicated business. Translation agencies are not usually keen on contracting inexpe
How You Benefit
How does your potential customer benefit?
For example: A feature is a car door lock.
The benefit is the door cannot open when locked and therefore you cannot fall out.
Benefits are usually stated in terms of faster, better or less expensive (cheaper).
Who We Work With
Client lists establish credibility as do testimonials or comments from satisfied customers.
The Next Step
What action is the visitor directed to take
Have you ever wondered how multi-national companies like McDonalds, Coca-cola, Microsoft, Apple, Intel, Motorola, Sony and UPS came up with their names? Just think, if these companies have some lame or forgettable brand name, would they be as big as they are now? Every company starts out by thinking of a name. A law firm, for example, commonly uses the names of its a
Who We Work With
Client lists establish credibility as do testimonials or comments from satisfied customers.
The Next Step
What action is the visitor directed to take?
For example: buy a product, request information on a service, subscribe to a newsletter, etc.
4. Develop an email newsletter to keep your name in front of your clients on a regular basis. One of my two e-mail newsletters comes out 52 weeks per year. Find content that helps prospects and customers with their business.
5. Establishing a presence on the World Wide Web is critical especially, if you do business nationwide or internationally.
6. Keep your eyes open for new opportunities. See if you can find a faster, better or cheaper way to perform a service or make a product.
7. Keep the overhead down. Expenses and lack of marketing will put anyone out of business.
8. Set up a Board of Advisors (not directors) composed of people you respect (professors, business people, friends, etc.). Seek their advice when necessary.
9. Enroll in classes and read books. Learn, how to do, what you do, better. Classes on selling, marketing and business skills are especially valuable.
10. B
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