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    Why Accountants Make Good Clients
    If you’ve read any of my other marketing articles you’ll know that I believe that one of the key foundations of a strong business is to have “good clients”. From a small business perspective Accountants come high on my list of the type of companies who make good clients.So, what it it about accountants that tends to make them good clients? Before I get in to the positives, let me just mention the two great weakness that accountants have as business people. They tend
    ss as to what I did?

    Before I tell you what I did, let me tell you what I did not do. The majority of salespeople are talkers. The public wrongfully believes that to be a great salesperson you need to talk, talk, talk. We hav

    A Landscape Business Is One Business That You May Want To Be Concerned With
    A landscape business is one business that you may want to be concerned with. In the spring, summer, and fall, you will have plenty of business, however, the winter gets very slow. You will need to plan what you can do to make sure that the business can grow and yet make it through the winter season. Some landscape businesses don’t have to worry about the winter because they aren’t really hit with a hard winter. That is something that you should think about, as well as other
    Several years ago I was sitting in the office of a very successful businessman. He was the CEO of the company. He had finished interviewing me for a sales managers position.

    As we approached the end of the interview he turned to me and told me that he was very impressed with me ...so far. He then paused dramatically and said,

    "Show me that you know how to sell....SELL ME THIS PENCIL."

    The next ten seconds seemed like an eternity to me. I had been selling for many years. However, this really put me on the spot.

    "SELL YOU A PENCIL?" I thought. "I don't know a thing about PENCILS!"

    It became evident that the entire interview was a mere formality to this exercise.

    If I passed this test I would get the job. If I flubbed this, I wouldn't.

    However in my panic there was a still small voice which relaxed me entirely and told me that I could easily do this.

    Do you want to take a guess as to what I did?

    Before I tell you what I did, let me tell you what I did not do. The majority of salespeople are talkers. The public wrongfully believes that to be a great salesperson you need to talk, talk, talk. We have

    Top Customer Service Speaker Says: You Revoke Customer Entitlements at Your Peril
    My car dealer hosts an annual summer symphony concert in a park-like setting.Typically, this happens around the 4th of July, so the theme is patriotic, and you can bring a picnic, refreshments, and sit at a nicely trimmed table in comfort.When you arrive in the parking lot, you see about a dozen cars displayed tastefully.Typically, there will be a Rolls-Royce, a Jaguar, an Audi, and a Mercedes, representing just some of the nameplates this dealership of
    o me and told me that he was very impressed with me ...so far. He then paused dramatically and said,

    "Show me that you know how to sell....SELL ME THIS PENCIL."

    The next ten seconds seemed like an eternity to me. I had been selling for many years. However, this really put me on the spot.

    "SELL YOU A PENCIL?" I thought. "I don't know a thing about PENCILS!"

    It became evident that the entire interview was a mere formality to this exercise.

    If I passed this test I would get the job. If I flubbed this, I wouldn't.

    However in my panic there was a still small voice which relaxed me entirely and told me that I could easily do this.

    Do you want to take a guess as to what I did?

    Before I tell you what I did, let me tell you what I did not do. The majority of salespeople are talkers. The public wrongfully believes that to be a great salesperson you need to talk, talk, talk. We hav

    A Look at Soda Vending Machines
    Soda vending machines come in a number of sizes. You can get soda vending machines in a system that holds just four or six selections, or you can get machines that dispense dozens upon dozens of cans. Choose a smaller size if you’re looking to save money or space. Choose a larger size if you think the customers will be diverse enough in their tastes, and if you think total traffic will merit the greater number of selections.Soda vending machines can be the closed-box
    en selling for many years. However, this really put me on the spot.

    "SELL YOU A PENCIL?" I thought. "I don't know a thing about PENCILS!"

    It became evident that the entire interview was a mere formality to this exercise.

    If I passed this test I would get the job. If I flubbed this, I wouldn't.

    However in my panic there was a still small voice which relaxed me entirely and told me that I could easily do this.

    Do you want to take a guess as to what I did?

    Before I tell you what I did, let me tell you what I did not do. The majority of salespeople are talkers. The public wrongfully believes that to be a great salesperson you need to talk, talk, talk. We hav

    Advertising and the Over All Marketing Plan
    Many small time wannabe marketers who write marketing, advertising and sleazy sales books will have you believe that the over all marketing plan is the quintessential reason for success or failure in your business. Indeed business plans and marketing plans are of value but before you start a business you have no idea where it will take you.As an entrepreneur you may plan to have a certain market mix and then find the customers are leading you a different way, as they
    p>

    If I passed this test I would get the job. If I flubbed this, I wouldn't.

    However in my panic there was a still small voice which relaxed me entirely and told me that I could easily do this.

    Do you want to take a guess as to what I did?

    Before I tell you what I did, let me tell you what I did not do. The majority of salespeople are talkers. The public wrongfully believes that to be a great salesperson you need to talk, talk, talk. We hav

    Persuing a Career in Loss Mitigation
    Have you ever dreamed of quitting that mind-numbing, nine-to-five job to take on something more independent? Have you yearned to be an entrepreneur and and pursue your own business, working on your own schedule? Have you wondered to yourself what sort of business you should start, what would be fulfilling and provide a solution to a need in today's market?A career in loss mitigation counseling offers everything an aspiring sole proprietor could want in a new career.
    ss as to what I did?

    Before I tell you what I did, let me tell you what I did not do. The majority of salespeople are talkers. The public wrongfully believes that to be a great salesperson you need to talk, talk, talk. We have all been in situations where a sales person would go on and on ad naseum about something.

    I can very quickly tell how experienced a sales person is by how much they talk.

    Many sales trainers even emphasize this method of selling The number one complaint among customers is that salespeople "talk way too much!" The flip side of talking too much is that the salesperson is not listening to the customer.

    On the other hand, great salespeople are great listeners. What makes a great salesperson great is that they have learned to ask the questions that allow you to find out more about the customers wants and needs and then get the sale.

    This is the CENTER of salesmanship.

    If you look at the greatest salespeople of all time they are the ones who ASK the best questions.

    I have learned in my many years of selling that I can sell anything, with very limited product knowledge, if I learn to ask

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