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Casual Articles - Ten Things To Learn From Google's Success
Are You Throwing Away Good Ideas
How many ideas fail to launch because they will require big changes in the business? Could it be the result of a failure in leadership? Do good ideas turn bad? If an idea fails to produce, does that mean it was bad? How many good ideas will be applicable to your business? Do they fit your mission and the context of the market in which you operate?Can an idea succeed without a leader and champion? How would you manage it with objectives and measurable results? If key stakeholders managing the change are not engaged, what then? Should you inform key employees of the change and its importance? Maybe employees will shy away from sticking their necks out for something that is a little different. Then you have a culture of fear and control in your organization.A group of people in a brainstorming session can produce a hundred and fifty new ideas, or more, in just a few hours. Successful brainstorming, or idea creation, requires that there is no constraint on what makes an idea a good one. Choosing the best ideas and deciding which ones to act on comes after generating all the ideas. What makes a potentially good idea worth doing? Which ideas w
, in the third quarter of 2006. Additionally, its partner sites which also display Google Ads generated 39% of its total revenue - $1.04 billion. You may have an amazing idea to change the wHow many ideas fail to launch because they will require big changes in the business? Could it be the result of a failure in leadership? Do good ideas turn bad? If an idea fails to produce, does that mean it was bad? How many good ideas will be applicable to your business? Do they fit your mission and the context of the market in which you operate?Can an idea succeed without a leader and champion? How would you manage it with objectives and measurable results? If key stakeholders managing the change are not engaged, what then? Should you inform key employees of the change and its importance? Maybe employees will shy away from sticking their necks out for something that is a little different. Then you have a culture of fear and control in your organization.A group of people in a brainstorming session can produce a hundred and fifty new ideas, or more, in just a few hours. Successful brainstorming, or idea creation, requires that there is no constraint on what makes an idea a good one. Choosing the best ideas and deciding which ones to act on comes after generating all the ideas. What makes a potentially good idea worth doing? Which ideas w
What the Heck is Branding and Why Should I Care?
There's been a lot of buzz lately about branding. But what exactly is it, and who needs to do it? Simply put, a brand is what makes your business uniquely YOU! It's the way you present your business and how the world perceives it. And, importantly, it's the way your clients remember you when it comes time to make another purchase. Branding encompasses your key marketing messages and tagline, logo, marketing materials, image, and your clients' complete experience with you from start to finish.Do you think branding is just for those big companies, like FedEx and Coca-Cola? No way! Branding is just as important to small business owner like us. By creating a unique image and message, we tell the world what we're all about. And if potential customers like what they see, they're sure to become money-making clients!Okay, so you have a great logo, and you use it on your brochure and business card. That's a great start to building an image for your company. But, have you taken it any further? Perhaps you have a unique concept that identifies your company, or a specific clientele, or a great customer service policy.However your brand yoursel
Turning an idea into a businessThere's been a lot of buzz lately about branding. But what exactly is it, and who needs to do it? Simply put, a brand is what makes your business uniquely YOU! It's the way you present your business and how the world perceives it. And, importantly, it's the way your clients remember you when it comes time to make another purchase. Branding encompasses your key marketing messages and tagline, logo, marketing materials, image, and your clients' complete experience with you from start to finish.Do you think branding is just for those big companies, like FedEx and Coca-Cola? No way! Branding is just as important to small business owner like us. By creating a unique image and message, we tell the world what we're all about. And if potential customers like what they see, they're sure to become money-making clients!Okay, so you have a great logo, and you use it on your brochure and business card. That's a great start to building an image for your company. But, have you taken it any further? Perhaps you have a unique concept that identifies your company, or a specific clientele, or a great customer service policy.However your brand yoursel
Ideas are like sparks -they fly off in thin air. The challenge would be to convert the idea into a full-fledged project and commercializing it into a revenue generating business. When Google started off, they had an idea - one to make it easier for an internet surfer to find precise information in the least possible time. Until the Search engine had a lot many users, the company didn't know how it was going to generate the revenue to earn profits. Let alone profits, there was no business model in place to recover the costs! The idea struck to display advertisements next to search results. Google-owned sites that display ads generated revenues of $1.63 billion, or 60% of total revenues, in the third quarter of 2006. Additionally, its partner sites which also display Google Ads generated 39% of its total revenue - $1.04 billion. You may have an amazing idea to change the wo
Marketing Becomes Easier When the Brand is YOU
For a consultant, solo professional, or other type of entrepreneur, YOU are the brand. Marketing your business is about marketing YOU as the best choice for your customers' needs.Starting today, make sure that you are positioning yourself as the brand…the expert. Begin to make a list. What makes you different from your competition? What traits make you stand out? What do people remember most about you?By branding YOU, you build the power of influence. Your prospects begin to perceive you as the best resource in your field. Create a tagline for you that describes your benefits - are you a straight shooter...compassionate...a big thinker...a problem solver? What things about you make you absolutely different and valuable from someone else in your industry?When you are in the process of branding your personality, it’s time to forget about modesty. Become as visible as possible. Show up at events and speak with passion to people about what you offer. This is very difficult for some people. But there’s a saying; if you don’t toot your own horn, who else will?Tell prospects and customers about your accomplishments and your expertise. Give cas
d commercializing it into a revenue generating business. When Google started off, they had an idea - one to make it easier for an internet surfer to find precise information in the least possible time. Until the Search engine had a lot many users, the company didn't know how it was going to generate the revenue to earn profits. Let alone profits, there was no business model in place to recover the costs! The idea struck to display advertisements next to search results. Google-owned sites that display ads generated revenues of $1.63 billion, or 60% of total revenues, in the third quarter of 2006. Additionally, its partner sites which also display Google Ads generated 39% of its total revenue - $1.04 billion. You may have an amazing idea to change the wFor a consultant, solo professional, or other type of entrepreneur, YOU are the brand. Marketing your business is about marketing YOU as the best choice for your customers' needs.Starting today, make sure that you are positioning yourself as the brand…the expert. Begin to make a list. What makes you different from your competition? What traits make you stand out? What do people remember most about you?By branding YOU, you build the power of influence. Your prospects begin to perceive you as the best resource in your field. Create a tagline for you that describes your benefits - are you a straight shooter...compassionate...a big thinker...a problem solver? What things about you make you absolutely different and valuable from someone else in your industry?When you are in the process of branding your personality, it’s time to forget about modesty. Become as visible as possible. Show up at events and speak with passion to people about what you offer. This is very difficult for some people. But there’s a saying; if you don’t toot your own horn, who else will?Tell prospects and customers about your accomplishments and your expertise. Give cas
Are You Losing Your Edge?
Challenge for working professionals todayIf you are reading this, I expect you are a working professional.The world has changed and so is the professional field.Today, maybe you are also a doctor, accountant, lawyer or whatever title you may hold. That does not matter. My cousin is a doctor and now worries he may be cut off because the government is downsizing.Is professional destination a guarantee for success, money or fame?As mentioned in "Rich Dad Poor Dad", the industrial age has passed and the information age has come. What used to be a hidden know-how, can now be performed by a minor. Knowledge is so accessible in a few buttons, right from the internet.Knowledge used to be monopolized by a chosen few is now open to anyone. I watched an interview by BBC News last year. It was talking how the internet has changed the world…An example:A 15 year old kid was answering complicated legal questions by a pair of troubled couples. They were inquiring some complicated issues with asset allocation after their divorce. With the excellent professional advices provided, the couples thought they were dealing with a e
sible time. Until the Search engine had a lot many users, the company didn't know how it was going to generate the revenue to earn profits. Let alone profits, there was no business model in place to recover the costs! The idea struck to display advertisements next to search results. Google-owned sites that display ads generated revenues of $1.63 billion, or 60% of total revenues, in the third quarter of 2006. Additionally, its partner sites which also display Google Ads generated 39% of its total revenue - $1.04 billion. You may have an amazing idea to change the wChallenge for working professionals todayIf you are reading this, I expect you are a working professional.The world has changed and so is the professional field.Today, maybe you are also a doctor, accountant, lawyer or whatever title you may hold. That does not matter. My cousin is a doctor and now worries he may be cut off because the government is downsizing.Is professional destination a guarantee for success, money or fame?As mentioned in "Rich Dad Poor Dad", the industrial age has passed and the information age has come. What used to be a hidden know-how, can now be performed by a minor. Knowledge is so accessible in a few buttons, right from the internet.Knowledge used to be monopolized by a chosen few is now open to anyone. I watched an interview by BBC News last year. It was talking how the internet has changed the world…An example:A 15 year old kid was answering complicated legal questions by a pair of troubled couples. They were inquiring some complicated issues with asset allocation after their divorce. With the excellent professional advices provided, the couples thought they were dealing with a e
Data Collection Tools In Six Sigma
You can not imagine being able to organize the enormous amount of data and manipulate them as easily as you would be able to do without data collection tools. Then again, the task is not easily done unless you have selected the right kind of tool appropriate for the project. You need these data collection tools at all steps where you generate numerical data.Six Sigma Data Collection ToolsThe data collection tools are mostly in excel format and come as Macro Plug Ins, barring a few exceptions of stand-alone applications.Initial Raw Data Collection Tools1. Operational Definitions Sheet- This sheet defines the metrics so that data collection across the board is consistent.2. Voice Of The Customer Data Collection Tool- Collect data from internal database, surveys, interviews, listening posts and observations at the point of sales and use and organize them systematically3. Worksheet For Customer Segmentation- Worksheet for segmentation is essential to identify and concentrate on the demands of main and sub-segments which helps get down to finer details4. Check Sheets- Very handy in collecting smaller sample data of diffe
lace to recover the costs! The idea struck to display advertisements next to search results. Google-owned sites that display ads generated revenues of $1.63 billion, or 60% of total revenues, in the third quarter of 2006. Additionally, its partner sites which also display Google Ads generated 39% of its total revenue - $1.04 billion. You may have an amazing idea to change the wYou can not imagine being able to organize the enormous amount of data and manipulate them as easily as you would be able to do without data collection tools. Then again, the task is not easily done unless you have selected the right kind of tool appropriate for the project. You need these data collection tools at all steps where you generate numerical data.Six Sigma Data Collection ToolsThe data collection tools are mostly in excel format and come as Macro Plug Ins, barring a few exceptions of stand-alone applications.Initial Raw Data Collection Tools1. Operational Definitions Sheet- This sheet defines the metrics so that data collection across the board is consistent.2. Voice Of The Customer Data Collection Tool- Collect data from internal database, surveys, interviews, listening posts and observations at the point of sales and use and organize them systematically3. Worksheet For Customer Segmentation- Worksheet for segmentation is essential to identify and concentrate on the demands of main and sub-segments which helps get down to finer details4. Check Sheets- Very handy in collecting smaller sample data of diffe
The Spontaneous Application
Many of the available jobs in the market are not published by the companies. This is the perfect opportunity to make a spontaneous application. Don't know what it is? The spontaneous application is a way of getting someone to know you, to make your own self promotion. And exactly how do you do it? Just write and publish your own job add. Write and send letter with a spontaneous application. Advertise yourself!! How do you write your own add? Start by gathering and analyze several job offers to sharpen the way to write your add. Keep in mind that to be effective, the add must be: . Comprehensible (easy reading) . Direct (written in telegraphic style) . Objective (highlighting the most important aspects regarding the job you want) . Appealing (in order to motivate your potential employers to get to know you better) . Graphic Look (highlight the words that better describe your professional qualificationor the kind of job your looking for) . Shape (the kind of presentation. Usually, the horizontal ads are more appealing)Before you publish your add, give it to someone you can trust, so that can be reviewed by an outsid
, in the third quarter of 2006. Additionally, its partner sites which also display Google Ads generated 39% of its total revenue - $1.04 billion. You may have an amazing idea to change the world or to serve a consumer gap, but where is the money? That's the million dollar question to ask.Many of the available jobs in the market are not published by the companies. This is the perfect opportunity to make a spontaneous application. Don't know what it is? The spontaneous application is a way of getting someone to know you, to make your own self promotion. And exactly how do you do it? Just write and publish your own job add. Write and send letter with a spontaneous application. Advertise yourself!! How do you write your own add? Start by gathering and analyze several job offers to sharpen the way to write your add. Keep in mind that to be effective, the add must be: . Comprehensible (easy reading) . Direct (written in telegraphic style) . Objective (highlighting the most important aspects regarding the job you want) . Appealing (in order to motivate your potential employers to get to know you better) . Graphic Look (highlight the words that better describe your professional qualificationor the kind of job your looking for) . Shape (the kind of presentation. Usually, the horizontal ads are more appealing)Before you publish your add, give it to someone you can trust, so that can be reviewed by an outsid
Superior Technology - Quality matters
Google as a brand wasn't built over a million dollar advertising budget. On the contrary, they did not advertise at all for their products & services. The fact is that Google is superior. When they ventured into the Herculean task of downloading the entire internet and making the information available via a search engine query, they wanted it to be precise, easy-to-find and return exactly the information that a human would look for. No. They weren't pioneers. There were other search engine technologies at that time, but they were simply not that good with the results they got
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