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Casual Articles - Powerful One-Liners To Keep Your Writing Strong
I just got off the phone with Michael Fortin, one of the top copywriters and conversion experts on the web.We were doing a teleseminar for our members on conversion and testing for website owners wanting more out of the traffic they already enjoy, rather than constantly having to promote their sites to support low conversion rates. Specifically, we were talking about all the things you can do to test different "calls to action."A call to action is anything you are trying to get people to do on any particular site or page of a site. It could be buying a product or service, getting people on an announcement list or newsletter, or getting people to click on your advertising links.Most web publishers are so happy when they finally have a si
I feel sorry for people whose writing is sterile and lifeless, because I imagine that they’re sterile and lifeless as well. Maybe not. Maybe they radiate vitality for miles in every direction except the reader’s, but I doubt it. More th
Relative Strength Index (RSI) is a well known and much used momentum indicator. It was invented by J. Welles Wilder Jr., a great technical analyst.RSI compares the magnitude of a stock or index's recent gains to the magnitude of it's recent losses and that information is turned into a number that ranges from 0 to 100. A single parameter is used, the number of time periods for the calculation. 14 periods is recommended by Wilder.Common practical use of RSI in stock market timing is to measure the underlying strength of the market and to determine if it's getting overbought or oversold. Wilder's own recommendation was to use 70 and 30 levels, to indicate an overbought and oversold market, respectively. If RSI rises above
You don't have to get it right the first time. Barbara Sher
In fact, it’s better if you don’t. OK, OK, I don’t really know if it’s better; I just like the way that sounds, so I wrote it to get myself started. It’s one of the techniques I use to break free from writer’s paralysis.
If you can’t seem to get started, just write something. Anything. Do you like the word butterscotch? Write butterscotch. Then write it again. And again. Butterscotch. Butterscotch. Butterscotch. Somewhere between the third and the 33rd time you write butterscotch you realize that the word is just a row of characters, just an assembly of lines and spaces. It’s you who brings meaning to the word.
Your writing makes butterscotch an ice cream flavor, a silk blouse or a 2-year old golden retriever. More importantly, it's your re-writing that makes the ice cream creamier, the silk blouse silkier and the golden retriever a bounding scalawag.
The expectation that writing can be right the first time scares even experienced writers away from their words. Don't worry about getting it just right. Just write. Because a blank page is like a cavity - if you ignore it, it gets bigger and more painful.
Writing is an intimate transaction between two people, conducted on paper, and it will go well to the extent that it retains its humanity. William Zinsser
I feel sorry for people whose writing is sterile and lifeless, because I imagine that they’re sterile and lifeless as well. Maybe not. Maybe they radiate vitality for miles in every direction except the reader’s, but I doubt it. More tha
Not too long ago, people in the fundraising community, would peg stewardship as the thank you letter that was sent to a donor upon receipt of a gift. A form letter with an unrecognized signature, stuffed into a #10 standard envelope and run through the postage machine. In many fundraising shops the gift information would be logged into a donor database and that would be it until the charity went looking for the next gift from the donor.A production line approach with little in the way of personalization, little in the way of sharing the mission and vision of what the organization was about, in other words a quick fix attitude to saying thank you.Times are changing. In our nanosecond society where billion dollar fundraising campaigns are becomi
If you can’t seem to get started, just write something. Anything. Do you like the word butterscotch? Write butterscotch. Then write it again. And again. Butterscotch. Butterscotch. Butterscotch. Somewhere between the third and the 33rd time you write butterscotch you realize that the word is just a row of characters, just an assembly of lines and spaces. It’s you who brings meaning to the word.
Your writing makes butterscotch an ice cream flavor, a silk blouse or a 2-year old golden retriever. More importantly, it's your re-writing that makes the ice cream creamier, the silk blouse silkier and the golden retriever a bounding scalawag.
The expectation that writing can be right the first time scares even experienced writers away from their words. Don't worry about getting it just right. Just write. Because a blank page is like a cavity - if you ignore it, it gets bigger and more painful.
Writing is an intimate transaction between two people, conducted on paper, and it will go well to the extent that it retains its humanity. William Zinsser
I feel sorry for people whose writing is sterile and lifeless, because I imagine that they’re sterile and lifeless as well. Maybe not. Maybe they radiate vitality for miles in every direction except the reader’s, but I doubt it. More th
1. Know what you Do well, and what you Do Not do well-- You think you know what to do to start your new business. Even if you do, you have to look way beyond the start-up phase for traps that can throw you off course. You have to look beyond the start-up and consider your operations, your staff, your sales goals, your marketing plan, your accounting and bookkeeping, your proposals and bids, your scheduling, your customer and vendor relationships, and your follow-up to maintain the business relationships. All of these areas can create unmanageable havoc for your new business and lead to failure. You must recognize the areas where you need help, and hire the help you need.2. Never start your business before you Plan, Plan, Plan—It is ex
Your writing makes butterscotch an ice cream flavor, a silk blouse or a 2-year old golden retriever. More importantly, it's your re-writing that makes the ice cream creamier, the silk blouse silkier and the golden retriever a bounding scalawag.
The expectation that writing can be right the first time scares even experienced writers away from their words. Don't worry about getting it just right. Just write. Because a blank page is like a cavity - if you ignore it, it gets bigger and more painful.
Writing is an intimate transaction between two people, conducted on paper, and it will go well to the extent that it retains its humanity. William Zinsser
I feel sorry for people whose writing is sterile and lifeless, because I imagine that they’re sterile and lifeless as well. Maybe not. Maybe they radiate vitality for miles in every direction except the reader’s, but I doubt it. More th
Anyone that deals with marketing and advertising on the Internet knows that link popularity is one of the main causes for high rankings. And as we all know, high rankings lead to more traffic, which in turn leads to higher sales. The biggest problem with doing link exchanges and using programs that automate the process is that you run the risk of gaining bad links on your site. Bad links lead to reduced link popularity and in turn can eventually lead to being banned on search engines. Everyone can agree that if you are banned from a large search engine like Google or Yahoo, then your website is in trouble. I have come across a few places that allow you to grad good reciprocal links from ranking sites. You want to do more reciprocal linking because it p
The expectation that writing can be right the first time scares even experienced writers away from their words. Don't worry about getting it just right. Just write. Because a blank page is like a cavity - if you ignore it, it gets bigger and more painful.
Writing is an intimate transaction between two people, conducted on paper, and it will go well to the extent that it retains its humanity. William Zinsser
I feel sorry for people whose writing is sterile and lifeless, because I imagine that they’re sterile and lifeless as well. Maybe not. Maybe they radiate vitality for miles in every direction except the reader’s, but I doubt it. More th
Things can go really against you despite your thorough preparation for just a couple of ‘types’ of interview questions. However, it is possible to ignore or forget the other types of possible interview questions. This brings us to different ‘types’ of interview questions, along with traditional questions or questions pertaining to your core skills.Types Of Interview QuestionsIt is crucial for you to be able to anticipate different types of questions that may come up in an interview. Let’s categorize them into three types:1. ‘Out of the box’ questions and hardcore questions are the traditionally asked ones that cannot be readily anticipated. They may or may not be related to the job at hand, and are designed to see how well
I feel sorry for people whose writing is sterile and lifeless, because I imagine that they’re sterile and lifeless as well. Maybe not. Maybe they radiate vitality for miles in every direction except the reader’s, but I doubt it. More than anything else, writing reveals the writer's relationship with the world. I once worked for someone who wrote motivational memos like “This division and all sub-units will endeavor to facilitate intra-system support initiatives”. That was a fun job.
Whether you're writing promotional copy, sales training material, web site content or an article for publication, you're writing to someone. Someone human. Touch them with your warmth, your sense of humor, and your humanity. Be yourself.
Place the emphatic words of a sentence at the end. William Strunk, Jr.
Here Strunk illustrates the power of word placement. He finishes his sentence with “the end” in order to impress that phrase on our attention. If he had written, “Place the emphatic words at the end of a sentence”, we would naturally emphasize “sentence” rather than “the end”.
In my April 2006 Onwords™ column I wrote, “Your writing will be most effective if you select words that express your ideas exactly”, ending my sentence with “exactly” because I wanted to stress the importance of being exact. If I had written, “Your writing will be most effective if you select words that exactly express your ideas”, the emphasis would have fallen on the word “ideas”.
How can you put this one-liner to work for you? Read your writing aloud and listen for the natural emphasis. (It may be only a whisper, so listen closely.)
I'm confident that with the power of Strunk you can im
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