ewspaper editor for advice.

While I would have probably run a little blurb about your free writing workshop, I would not have run your free writing workshop combined with your book signing, she wrote. I would invite you to pay for an advertisement because, being the jaded cynic I am, I would not give you free publicity for something from which you are profiting.

So leave your for-profit hat at home when approaching the media.

3. Think small.

National attention is nic

When I made the decision to do free workshops and book signings for my latest book, Make a Real Living as a Freelance Writer, I thought it would be easy to draw an audience. I had, after all, done all the right things to prepare for this big event: I had a successful e-zine, AbsoluteWrite.com, sent weekly directly to my target market; I was a contributing editor at the most popular magazine for writers; had been interviewed all over writers e-zines; and had submitted articles to sites and magazines related to my primary audience (writers) and my secondary audience (those interested in working from home).

But the problem was that my audience was international. I had a workshop set up on Long Island, and more than 99% of my regular audience wouldnt be able to get there. So I had to get local attention. Through trial and error, Ive come up with a system that works. I havent had fewer than 30 people at any of my signings, and Ive always sold books. I hope my tips will inspire you next time youre promoting an event.

1. Focus on the benefit to the attendee.

The first thing a reader should see on your promotional material is whats in it for them. A signed book is all well and good, but itll require them to spend money. What are they getting free just for showing up? In my case, I was offering a free 2-hour seminar about making money writing for magazines. What will they learn? What perks will they get? This is what appeared in big letters on my posters, with the book signing in small letters toward the bottom.

2. Community Events are not places to do business.

Most local newspapers have a community events section where they run short blurbs about local events. Submit your release at least two weeks prior to your event, with all the who, what, where, when, why questions succinctly answered. But after I did that and failed to place my events in local papers, I asked an ex-newspaper editor for advice.

While I would have probably run a little blurb about your free writing workshop, I would not have run your free writing workshop combined with your book signing, she wrote. I would invite you to pay for an advertisement because, being the jaded cynic I am, I would not give you free publicity for something from which you are profiting.

So leave your for-profit hat at home when approaching the media.

3. Think small.

National attention is nic

rs e-zines; and had submitted articles to sites and magazines related to my primary audience (writers) and my secondary audience (those interested in working from home).

But the problem was that my audience was international. I had a workshop set up on Long Island, and more than 99% of my regular audience wouldnt be able to get there. So I had to get local attention. Through trial and error, Ive come up with a system that works. I havent had fewer than 30 people at any of my signings, and Ive always sold books. I hope my tips will inspire you next time youre promoting an event.

1. Focus on the benefit to the attendee.

The first thing a reader should see on your promotional material is whats in it for them. A signed book is all well and good, but itll require them to spend money. What are they getting free just for showing up? In my case, I was offering a free 2-hour seminar about making money writing for magazines. What will they learn? What perks will they get? This is what appeared in big letters on my posters, with the book signing in small letters toward the bottom.

2. Community Events are not places to do business.

Most local newspapers have a community events section where they run short blurbs about local events. Submit your release at least two weeks prior to your event, with all the who, what, where, when, why questions succinctly answered. But after I did that and failed to place my events in local papers, I asked an ex-newspaper editor for advice.

While I would have probably run a little blurb about your free writing workshop, I would not have run your free writing workshop combined with your book signing, she wrote. I would invite you to pay for an advertisement because, being the jaded cynic I am, I would not give you free publicity for something from which you are profiting.

So leave your for-profit hat at home when approaching the media.

3. Think small.

National attention is nic

and Ive always sold books. I hope my tips will inspire you next time youre promoting an event.

1. Focus on the benefit to the attendee.

The first thing a reader should see on your promotional material is whats in it for them. A signed book is all well and good, but itll require them to spend money. What are they getting free just for showing up? In my case, I was offering a free 2-hour seminar about making money writing for magazines. What will they learn? What perks will they get? This is what appeared in big letters on my posters, with the book signing in small letters toward the bottom.

2. Community Events are not places to do business.

Most local newspapers have a community events section where they run short blurbs about local events. Submit your release at least two weeks prior to your event, with all the who, what, where, when, why questions succinctly answered. But after I did that and failed to place my events in local papers, I asked an ex-newspaper editor for advice.

While I would have probably run a little blurb about your free writing workshop, I would not have run your free writing workshop combined with your book signing, she wrote. I would invite you to pay for an advertisement because, being the jaded cynic I am, I would not give you free publicity for something from which you are profiting.

So leave your for-profit hat at home when approaching the media.

3. Think small.

National attention is nic

get? This is what appeared in big letters on my posters, with the book signing in small letters toward the bottom.

2. Community Events are not places to do business.

Most local newspapers have a community events section where they run short blurbs about local events. Submit your release at least two weeks prior to your event, with all the who, what, where, when, why questions succinctly answered. But after I did that and failed to place my events in local papers, I asked an ex-newspaper editor for advice.

While I would have probably run a little blurb about your free writing workshop, I would not have run your free writing workshop combined with your book signing, she wrote. I would invite you to pay for an advertisement because, being the jaded cynic I am, I would not give you free publicity for something from which you are profiting.

So leave your for-profit hat at home when approaching the media.

3. Think small.

National attention is nic

ewspaper editor for advice.

While I would have probably run a little blurb about your free writing workshop, I would not have run your free writing workshop combined with your book signing, she wrote. I would invite you to pay for an advertisement because, being the jaded cynic I am, I would not give you free publicity for something from which you are profiting.

So leave your for-profit hat at home when approaching the media.

3. Think small.

National attention is nice, but when promoting a local event, you want to get your message to as many local people as possible. I mulled this over one day while pushing my grocery cart through a supermarket, then noticed the bulletin board filled with posters. I ran home and created my own on the computer: Colorful posters that gave all the essential information about my event in large, easy-to-read type, with pull-off tabs on the bottom that simply said Free Writing Seminar, along with the location, date, and time. You can put these in supermarkets, as well as delis, convenience stores, libraries, and other high-traffic businesses.

4. Find local websites, e-mail lists, and message boards.

Many cities, counties, and regions have their own websites where people can announce coming events. You can also search for your geographic area on Yahoogroups.com to find e-mail discussion lists in your area. Write to the site owner or group moderator to request that he or she tell members about your event.

5. Co-promote.

When Judith Lazarus promoted her books, The Spa Sourcebook and Stress Relief & Relaxation Techniques, she asked a spa product manufacturer to provide her with samples. She used these samples to draw people to her book signing table. You might find a local business that could benefit from being featured at your event, and ask them to hang a sign about the event or include flyers in customers bags in return. Or find someone whos promoting a complementary product or service, and agree to swapyoull distribute postcards about their events at your table if theyll do the same for you.

6. Run contests and giveaways.

Similar to Judiths deal with the spa product manufacturer, see if you can get a business to donate an item for giveawayor use one of your own products or services. On your publicity material, you can announce that one lucky attendee (or many) will win a valuable door prize. Or