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Casual Articles - 22 Ways to Increase Your E-zine Subscriber List
Take Charge of Your Emotional WakeIn my years of coaching, I've worked with a variety of leaders who were known for delivering results consistently on time and on budget. Along with their reputation for delivery came the reputation of driver, pace setter, or taskmaster. Most were proud of this reputation and believed they were doing "what they were paid to do." However, in their drive to deliver results, they often left more than a few people battered and bruised along the way. They didn't realize that over time, feelings of intimidation among the troo
14. Never add someone to your list without asking first. This will frustrate recipients and they could end up marking your message as spam. If you generate enough spam reports, your e-mail address could get black listed by e-mail hosts, preventing future messages to your true subscribers from being delivered.
FOR RETAIL LOCATIONS
15. When your customers check-out or exit your business, make it a policy to ask every single person if they would like to receive your e-zine. Don’t forget to tell them WHY they should want it: “Would you like to receive our monthly e-zine? It contains
How does one decide one's career? How does one decide and take a decision that may shape the life excellently or doom it forever? It is not as if nobody has the right or opportunity to choose their own vocations. Circumstances decide the way things will go. But it is true that many people when asked, will say that they would prefer a different job or career of their own taste and liking.Most people now have a formal education before they step in the real world where each one is to his own. Careers start at a very junior level. There are very few people wh
1. Put a “Subscribe Here” link on EVERY PAGE of your Web site. Your e-zine shouldn’t be a well-kept secret; make it easy to subscribe.
2. Offer a bonus for signing up. A special report, e-book, coupon, discount or other special offer provides great incentive.
3. List your privacy policy on your Web site and in your welcome message to subscribers. Ensure that you won’t share their contact information with anyone and then keep your promise.
4. Include a “Forward to a Friend” link in your e-zine message. Sometimes all you have to do is ask!
5. Cross-promote your e-zine with business alliance partners. Contact businesses that compliment yours and offer to swap ads in each other’s e-zines.
6. Publish articles related to your industry in other e-zines and Web sites. You can distribute articles through sites like www.ezinearticles.com and www.ideamarketers.com. Make sure you include your author bio and a link back to your site.
7. Send your articles directly to industry-related Web sites. Let them know they can reprint your article as long as your bio is included. Many sites are in search of quality content so you have a good chance of getting your articles published.
8. Update your e-mail signature with a call to action: “Sign up for our monthly e-zine to receive industry reports and special offers!”
9. Print your call to action on the front or back of your business card and those of your employees.
10. If you conduct speaking engagements, make it easy for the audience to sign up for your e-zine either by using a bowl to capture business cards or by passing a sign-up sheet around the room.
11. Notify your friends, family and business alliance partners about your e-zine. Ask them to sign up and to refer others who might be interested.
12. Always be on the lookout for opportunities to build your list. If you’re hosting a trade show booth, give away something great—like an iPod—to entice people to leave their business cards.
13. If you meet a potential prospect at a business event or networking function, ask if you can add them to your list.
14. Never add someone to your list without asking first. This will frustrate recipients and they could end up marking your message as spam. If you generate enough spam reports, your e-mail address could get black listed by e-mail hosts, preventing future messages to your true subscribers from being delivered.
FOR RETAIL LOCATIONS
15. When your customers check-out or exit your business, make it a policy to ask every single person if they would like to receive your e-zine. Don’t forget to tell them WHY they should want it: “Would you like to receive our monthly e-zine? It contains
If you’re a typical small business, you’ve probably been approached by at least several different radio station sales representatives. In most cases, he or she comes armed with all the latest rating information demonstrating, beyond the shadow of a doubt, that his or her station is number one among just the kind of people who would buy your products or services. She or he will also probably stress how inexpensive radio advertising is vs. TV or even newspaper ads.Yes, radio spots are cheaper that TV ads and often even cheaper than newspaper ads. But there a
4. Include a “Forward to a Friend” link in your e-zine message. Sometimes all you have to do is ask!
5. Cross-promote your e-zine with business alliance partners. Contact businesses that compliment yours and offer to swap ads in each other’s e-zines.
6. Publish articles related to your industry in other e-zines and Web sites. You can distribute articles through sites like www.ezinearticles.com and www.ideamarketers.com. Make sure you include your author bio and a link back to your site.
7. Send your articles directly to industry-related Web sites. Let them know they can reprint your article as long as your bio is included. Many sites are in search of quality content so you have a good chance of getting your articles published.
8. Update your e-mail signature with a call to action: “Sign up for our monthly e-zine to receive industry reports and special offers!”
9. Print your call to action on the front or back of your business card and those of your employees.
10. If you conduct speaking engagements, make it easy for the audience to sign up for your e-zine either by using a bowl to capture business cards or by passing a sign-up sheet around the room.
11. Notify your friends, family and business alliance partners about your e-zine. Ask them to sign up and to refer others who might be interested.
12. Always be on the lookout for opportunities to build your list. If you’re hosting a trade show booth, give away something great—like an iPod—to entice people to leave their business cards.
13. If you meet a potential prospect at a business event or networking function, ask if you can add them to your list.
14. Never add someone to your list without asking first. This will frustrate recipients and they could end up marking your message as spam. If you generate enough spam reports, your e-mail address could get black listed by e-mail hosts, preventing future messages to your true subscribers from being delivered.
FOR RETAIL LOCATIONS
15. When your customers check-out or exit your business, make it a policy to ask every single person if they would like to receive your e-zine. Don’t forget to tell them WHY they should want it: “Would you like to receive our monthly e-zine? It contains
Gum removal in hotels is one of the more important tasks set for hotel cleaning crews. This is because the presence of chewing gum pollution in hotels greatly detracts from the comfortable atmosphere of cleanliness and welcome that most hotels strive for. And, because chewing gum is so prevalent in our society, the fact of the matter is that gum removal in hotels will remain something that is very important.Areas that need active gum removal in hotels:Nearly every area of most hotels will require some sort of gum removal, as chewing gum soiling is c
7. Send your articles directly to industry-related Web sites. Let them know they can reprint your article as long as your bio is included. Many sites are in search of quality content so you have a good chance of getting your articles published.
8. Update your e-mail signature with a call to action: “Sign up for our monthly e-zine to receive industry reports and special offers!”
9. Print your call to action on the front or back of your business card and those of your employees.
10. If you conduct speaking engagements, make it easy for the audience to sign up for your e-zine either by using a bowl to capture business cards or by passing a sign-up sheet around the room.
11. Notify your friends, family and business alliance partners about your e-zine. Ask them to sign up and to refer others who might be interested.
12. Always be on the lookout for opportunities to build your list. If you’re hosting a trade show booth, give away something great—like an iPod—to entice people to leave their business cards.
13. If you meet a potential prospect at a business event or networking function, ask if you can add them to your list.
14. Never add someone to your list without asking first. This will frustrate recipients and they could end up marking your message as spam. If you generate enough spam reports, your e-mail address could get black listed by e-mail hosts, preventing future messages to your true subscribers from being delivered.
FOR RETAIL LOCATIONS
15. When your customers check-out or exit your business, make it a policy to ask every single person if they would like to receive your e-zine. Don’t forget to tell them WHY they should want it: “Would you like to receive our monthly e-zine? It contains
According to 2005 data by the American Staffing Association, the staffing industry has grown at a rate of about 8 percent per year for the last several years. Keith Jacob's Missouri-based staffing firm, St. Louis Staffing, leads this trend: His 11-year-old firm of 14 full-time employees and several hundred part-time employees has grown about 20 percent each year since 2004. This in an industry that the U.S. Bureau of Labor Statistics predicts will create more new jobs than any other industry through 2014.Clearly, Jacob knows a good thing when he sees it.r the audience to sign up for your e-zine either by using a bowl to capture business cards or by passing a sign-up sheet around the room.
11. Notify your friends, family and business alliance partners about your e-zine. Ask them to sign up and to refer others who might be interested.
12. Always be on the lookout for opportunities to build your list. If you’re hosting a trade show booth, give away something great—like an iPod—to entice people to leave their business cards.
13. If you meet a potential prospect at a business event or networking function, ask if you can add them to your list.
14. Never add someone to your list without asking first. This will frustrate recipients and they could end up marking your message as spam. If you generate enough spam reports, your e-mail address could get black listed by e-mail hosts, preventing future messages to your true subscribers from being delivered.
FOR RETAIL LOCATIONS
15. When your customers check-out or exit your business, make it a policy to ask every single person if they would like to receive your e-zine. Don’t forget to tell them WHY they should want it: “Would you like to receive our monthly e-zine? It contains
Most of us at one time or another have considered starting a business of our own and perhaps considered one of the 3,000 franchises available in the United States. Many say that franchisors are deceptive in their offerings yet as a Board of Director Member of the American Franchisee and Dealers Association, I never found this to be the case. Sure there were cases where a salesman may have over sold a unit, but this was certainly not the franchisors policies.After all a Franchise is like a marriage and starting out on the wrong foot like that makes no sense
14. Never add someone to your list without asking first. This will frustrate recipients and they could end up marking your message as spam. If you generate enough spam reports, your e-mail address could get black listed by e-mail hosts, preventing future messages to your true subscribers from being delivered.
FOR RETAIL LOCATIONS
15. When your customers check-out or exit your business, make it a policy to ask every single person if they would like to receive your e-zine. Don’t forget to tell them WHY they should want it: “Would you like to receive our monthly e-zine? It contains industry articles along with a special subscribers-only discount!”
16. Host a promotion to capture e-mail addresses by placing a bowl in your lobby to collect business cards. Then conduct a monthly drawing and give away something of value such as a gift certificate or high-value product.
17. If you have a client application or intake form, include a line to capture the client’s e-mail address and a box the client can check to sign up for your e-zine.
QUALITY COUNTS
18. Archive previous editions of your e-zine so that potential subscribers can preview your publication.
19. Follow the 60/40 rule. Your e-zine should contain at least 60% content and no more than 40% sales messaging. You will lose readers quickly if you aren’t providing interesting and valuable information.
20. Look at the e-zines you receive. What do you like about them? What do you dislike? How can your e-zine meet the needs of your readers? What incentive can you offer so that they open it each time it’s delivered (great content, special offers, information they can’t easily find elsewhere, etc.).
21. Be consistent with delivery. Your e-zine should go out on or around the same time each week, month or quarter. Whatever schedule you set, stick with it.
22. Make sure your e-zine aligns with the goals of your business. Your publication should have a clear purpose, consistent content, professional appearance, and ultimately become something your clients look forward to receiving.
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