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Casual Articles - Breaking into Women's Golf Apparel with Style
How much does it cost you to ship the empty space in your boxes? Do you know the difference between dimensional weight and oversize fees that FedEx, UPS and DHL charge their customers? At what point is it less expensive to use a freight carrier instead of FedEx, UPS or DHL? Most importantly, do you know how to save money on your shipping expense by making good packaging decisions? The answers to these questions and more make up the body of this article.Oversize charges only apply to ground shipments and dimensional weight adjustments only apply to air shipments. Let’s say you are shipping a 20 pound, 30 x 30 x 30 inch box from New Orleans to Los Angeles via UPS ground. Your cost would be $114.75. If the same box weighed 90 pounds your cost would still be $114.75. If you shipped two 1
Aphira debuted at the 2005 PGA Merchandise show in Florida. "There we were walking practically three miles back to our little booth past these huge corporate booths," recalls Glaspie. "We felt totally overwhelmed, but from the beginning, people started saying great
You dash into the office 20 minutes late, you’ve split coffee down your shirt, your clothes are crumpled and you haven’t shaved nor brushed your teeth. You mumble an awkward apology before thrusting yourself into a chair in front of your potential employer. It is likely that you have cost yourself your potential job just by the manner you arrived in the office.Making a good impression is essential, especially when attending a job interview. First impressions are influenced by cultural beliefs, values, personal experiences, and biases. Thus making a positive impression can be a difficult task but if you stick to the following guidelines you will likely succeed in creating a positive first impression.1.Be on time. It’s rude to be late and suggests you don’t care. A message you don’t wa
Jennifer Glaspie launched Chicago-based Aphira golfware to create apparel for the social golfer who wants to stand out on the green, not fit into the club.
by Carolyn Schwaar
When novice golfer Jennifer Glaspie was kicked off the green at a Florida golf club for wearing a sleeveless, collarless sweater, she didn't know then that women's golf apparel would become her life's passion.
From the runway to the fairway
In 2000, Glaspie, a successful corporate business consultant at the prestigious Chicago-based firm of Baine & Co, started learning golf at the request of her boyfriend (now husband). But as her golf swing improved, this petite and style-savvy urbanite found her clothing options didn't.
"Golf apparel is so far behind the curve fashion-wise and the options for the fashion-conscious golfer are limited," she says. But it took a cool October morning with a tee time looming and "nothing to wear" that finally pressed Glaspie to action.
Convinced that there was great potential in a high-end line of women's golf clothing that was trendy and comfortable yet sophisticated, Glaspie put her career on hold, and put her Kellogg MBA to use developing a business plan to launch a chic line of women's golf apparel.
"I've always had a love of fashion, but I thought entering the competitive apparel industry would be just crazy," recalls the 32-year-old Michigan native. However, research showed that, although the apparel industry is cut-throat, high-end niches such as resort ware and specialized sports apparel, have their own, more accessible and less competitive market. "I found some fashion-forward lines that were doing well, but the market certainly wasn't saturated, so everything pointed to 'go,' " she says.
Glaspie and her tradition-bucking designer, Cassy Clark, set out to create golf apparel that was fun to wear, hip, and a little bit sexy, hoping against hope that they would have a hit. And they did.
Aphira debuted at the 2005 PGA Merchandise show in Florida. "There we were walking practically three miles back to our little booth past these huge corporate booths," recalls Glaspie. "We felt totally overwhelmed, but from the beginning, people started saying great
If you're wondering how to become a real estate agent, the basic process is fairly simple, although it does vary a lot from state to state.. You will need to take classes, pass exams, earn a real estate license, find a broker to work for, then find sellers or buyers as clients.To successfully practice as a real estate agent in this competitive business can be challenging. You'll have to stay current on legal changes, understand the real estate contracts and be technologically aware. If you are determined, the payout can be huge.Here are the basics of what you need to know about becoming a real estate agent.1) Real Estate Agent Licensing Requirements The Licensing requirements are different for each state. In general, you will have to:-Meet an age requir
In 2000, Glaspie, a successful corporate business consultant at the prestigious Chicago-based firm of Baine & Co, started learning golf at the request of her boyfriend (now husband). But as her golf swing improved, this petite and style-savvy urbanite found her clothing options didn't.
"Golf apparel is so far behind the curve fashion-wise and the options for the fashion-conscious golfer are limited," she says. But it took a cool October morning with a tee time looming and "nothing to wear" that finally pressed Glaspie to action.
Convinced that there was great potential in a high-end line of women's golf clothing that was trendy and comfortable yet sophisticated, Glaspie put her career on hold, and put her Kellogg MBA to use developing a business plan to launch a chic line of women's golf apparel.
"I've always had a love of fashion, but I thought entering the competitive apparel industry would be just crazy," recalls the 32-year-old Michigan native. However, research showed that, although the apparel industry is cut-throat, high-end niches such as resort ware and specialized sports apparel, have their own, more accessible and less competitive market. "I found some fashion-forward lines that were doing well, but the market certainly wasn't saturated, so everything pointed to 'go,' " she says.
Glaspie and her tradition-bucking designer, Cassy Clark, set out to create golf apparel that was fun to wear, hip, and a little bit sexy, hoping against hope that they would have a hit. And they did.
Aphira debuted at the 2005 PGA Merchandise show in Florida. "There we were walking practically three miles back to our little booth past these huge corporate booths," recalls Glaspie. "We felt totally overwhelmed, but from the beginning, people started saying great
There appears little doubt that one of the major adverse influences on job satisfaction, work performance, absenteeism, turnover and productivity, is the incidence of stress at work. Stress is a source of tension and frustration that may arise through a number of interrelated influences on behavior, including the individual, group, organizational and environmental factors. In a recent survey into attitudes to work, when a random sample of 1,000 workers was asked to specify the biggest problem at work, the second most common response (after poor pay - 18%) was stress at 17%. This would seem to support the contention that stress is a problem of the nineties.The causes of stress are complex. Stress is also a very personal experience, as is the response of each individual to it and their beliefs
Convinced that there was great potential in a high-end line of women's golf clothing that was trendy and comfortable yet sophisticated, Glaspie put her career on hold, and put her Kellogg MBA to use developing a business plan to launch a chic line of women's golf apparel.
"I've always had a love of fashion, but I thought entering the competitive apparel industry would be just crazy," recalls the 32-year-old Michigan native. However, research showed that, although the apparel industry is cut-throat, high-end niches such as resort ware and specialized sports apparel, have their own, more accessible and less competitive market. "I found some fashion-forward lines that were doing well, but the market certainly wasn't saturated, so everything pointed to 'go,' " she says.
Glaspie and her tradition-bucking designer, Cassy Clark, set out to create golf apparel that was fun to wear, hip, and a little bit sexy, hoping against hope that they would have a hit. And they did.
Aphira debuted at the 2005 PGA Merchandise show in Florida. "There we were walking practically three miles back to our little booth past these huge corporate booths," recalls Glaspie. "We felt totally overwhelmed, but from the beginning, people started saying great
"In a time of drastic change it is the learners who inherit the future. The learned usually find themselves equipped to live in a world that no longer exists." — Eric Hoffer, American philosopher, Reflections on the Human ConditionHank had all the answers. He was a legend in his own mind. A very experienced and knowledgeable senior technician, people were constantly drawing on his analytical abilities. There didn't seem to be a technical or system problem he couldn't solve. Although you often got more "war stories" and background than you wanted, Hank could connect many current problems to similar ones that were faced in the past. He used his technical know-how like a sword to "cut down the fools" who didn't follow his flawless logic. If he wanted any of your bright ideas, he'd give them to
Glaspie and her tradition-bucking designer, Cassy Clark, set out to create golf apparel that was fun to wear, hip, and a little bit sexy, hoping against hope that they would have a hit. And they did.
Aphira debuted at the 2005 PGA Merchandise show in Florida. "There we were walking practically three miles back to our little booth past these huge corporate booths," recalls Glaspie. "We felt totally overwhelmed, but from the beginning, people started saying great
Finding employment opportunities has never been easier than now- with the consistent and constant growth of the Internet. Using the Internet, job seekers can simply find vacancies of their choice in the location of their choice. With a simple click of the mouse, a huge list of job opportunities is literally at their fingertips.Once upon a time, the only way job seekers can find jobs is by browsing the classifieds section of the paper. This method of job seeking is not only tiring (what with the small prints) but it is limited within the area where the job seeker is residing. Job seekers who wish to find employment outside of their state or county will have to get their hands on classifieds of the state itself. Although this is not an entirely tough thing to do, but at the end of the day, you
Aphira debuted at the 2005 PGA Merchandise show in Florida. "There we were walking practically three miles back to our little booth past these huge corporate booths," recalls Glaspie. "We felt totally overwhelmed, but from the beginning, people started saying great things. One women said 'I love this line, this is my favorite line here out of 1,000 exhibitors. It felt promising. We felt really, really good."
The duo wrote dozens of orders at the show for their first line. And when their initial customers received their shipment and loved it, they began to think that they might just have something. "One client said people where buying it right out of the box before she could get it on the rack," says Glaspie.
Now in it's third year, Aphira is established in nearly 150 golf shops in the United States, Europe, and Asia. But success didn't come without some missteps.
"I thought we had to be really different when we first launched," recalls Glaspie. The debut line was sexy and edgy with closefitting tops and tennis-length skorts. "But we've toned that down a bit as we've gone on." The shift in style reflects the company's research into just who's buying their stylish line, which in many markets is actually retirees in there 50s and 60s.
"Nike and Addidas design sportswear for the athletic golfer," says Glaspie. "Our customer is more socialite than athlete. She doesn't play four-times a week, she plays with her girlfriends on the weekends, and she's someone who's always put together."
Like a lot of entrepreneurs, Glaspie is owner, marketer, sales rep and even model. "One time at a meeting with the proshop owner at the Ravinia Green Country Club I ran and put on a pair of shorts to show the client how they fit," says Glaspie. Every piece in the line is made in her size for product testing. "I need to try it all on. I swing a club and I walk around it in. I'm a golfer and I know the functionality that the garment needs to have."
The Aphira line is made entirely in America. The fabric is custom dyed and shipped to a factory on Chic
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