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    When you receive a sales letter with typos or grammar mistakes in it, do you take it seriously? Probably not. As soon as I see a few eighth-grade English blunders in any marketing effort, I quickly decide the author's product or service is not deserving of my time.

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    Now, if good grammar isn't your strength, no worries! I write and edit for a living, so this stuff is my bag. My point is that you should *check and double-check* all communications you send out, or you risk blowing your credibility.

    Here are the five most common (and embarrassing) grammar mistakes I see in sales letters every day. And they're all for words that sound alike, as you'll see.

    1. IT'S and ITS.

      it's — contraction for "it is."
      "It's really beautiful outside today."

      its — possessive, something belongs to "it."
      "Our company credits its new CEO for this year's successes."

      TIP: On

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