Casual Articles - Writing and Speaking

Lead Generation Secrets From a Lead Generation Coach
Why do people get poor results from their marketing?4 Common reasons…Verbal ProgrammingModellingSpecific IncidentsWorking with SymptomsAny of these sound familiar?Verbal ProgrammingThey suffer from negative conditioning by family, friends, peers, associates, and suppliers who have all tried some form of marketing and communicated their poor results. We remember them. We don't forget them. We dwell on them. These negative memories leave long lasting impressions and affect our "Marketing Blueprint"…they contribute to our negative conditioning, they shape our attitude towards marketing and lead generation, and prevent us from trying new approaches.ModellingMany business owners actually model their management style on a particular individual. Many life coaches recommend you model yourself on someone successful in your industry who has created a successful business, or has found a unique and proven approach….why not apply that concept of modell

ng they won't bother reading it . So do your audience a favor, make it interesting and appealing! If possible use humor.

Use power words all along your copy! Nothing catches more attention than the word FREE! NO CHARGE! Give away some sort of freebie in your ad copy, whether it's a free gift, advice, seminar, consultation, sample, information kit, coupon, or even a booklet.

Call To Action

VERY IMPORTANT. Call your audience to action! Ask them to do something. Tell them to JOIN NOW! or CLICK HERE! or ACT NOW! or BUY TODAY! or CALL TOLL-FREE XXX-XXX-XXXX! or OFFER EXPIRES .. You must state a deadline for your offer so that they act today if not they will procrastinate. That's human nature. Your audience is much more likely to do something if you tell them to do it. So start using those action words! People want things made easy; they want you to make up their minds for them. Tell them what to do.

Killer ad always asks the readers for action in the most powerful way possible. If you ask the reader to order, or to contact you for the specified reason you must make it easy for him/her to reply. You may support your postcard or letter with a postcard reply or prepaid envelope, and an order form. Supply a toll free number, or website URL. Always close with a thank you and use a signature at the end of the sales letter/postcard. Save one of the best points for last: Always use a P.S. For example, "If you order before September 1rst, we will include the following bonus . . ." Or "30-Day Money back guaranteed " Or "

Refinance Home Mortgage Loan - Locking in a Low Rate
When you're shopping for a new refinance mortgage, it's important to find and secure the lowest interest rate possible. Getting a written mortgage lock-in is a sure way to protect the low rate you've worked hard to get.A mortgage rate lock-in, is a lender's guarantee to hold an agreed upon interest rate and points for a specific period of time. When negotiating a refinance home loan, it's wise to lock-in your mortgage rate long enough to take you through the closing process. Typical lock-ins range from 30 to 60 days in length, although longer periods are possible.Some lenders may charge you a fee for locking in your loan rate. The amount of the lock-in fee can be anywhere from zero to five hundred dollars and will vary from lender to lender. Fees also depend on the length of the lock-in you request. Always be sure to request a written lock-in instead of a verbal one so that you have a record of the lock-in agreement.If mortgage interest rates happen to go down during the lock-in period,

A letter or postcard allows you to "talk" one-on-one to your prospect. That means you should use "I" and "me" and "you" in your sales letter. Don't use the corporate sounding "we".

Remember just one person is reading your letter or postcard at once. So don't write in the plural, even if your mailing is going out to thousands of individuals. Just write the same way you'd talk to a friend explaining the advantages and benefits of the product or service you're offering.

Your message must get through to your prospects one at a time. The are individuals who read your offer, think about it, and react to it. They react to your message once they connect with you and feel an appropriate emotion based upon the content of your messages. So the real key to your advertising success is connecting with your prospects one-to-one. If you look at your own buying behavior you will realize that you buy from people that you connect with, people you trust. You feel good when you buy product that you could have purchased from hundreds of different individuals from someone you have gotten to know. Most individuals make their buying decisions the same way, except the rare exceptions who just shop for the cheapest price!

Start your killer copy with an emotion-packed opening statement that will get the attention of your prospects.

The Headline

The headline should be a benefit, a powerful promise. You my ask a provocative question. It should also solve a problem. Start your letter with a compelling, benefit-driven headline. Prospects will decide to continue reading by the headline. If your headline fails to capture their attention and keep them engaged, your letter will quickly end up in the trash like any other they receive everyday. Remember: The headline is the most important and must communicate a powerful benefit and makes a promise. The promise should be unique to what you are selling, and preferably should offer something that your competitors do not. Use "power words" in the headline.

Power Words

Absolutely.. Achieve.. Acquire.. Advice.. Amazing.. Announcing.. Appreciate.. Approved.. Aspire.. Astonishing.. Attain.. Attractive.. Authentic.. Bargain.. Beautiful.. Better.. Big.. Breakthrough.. Cheap.. Certain.. Colorful.. Colossal.. Complete.. Confidential.. Crammed.. Definite.. Delivered.. Direct.. Discount.. Discover.. Easily.. Effective.. Emerging.. Endorsed.. Enjoy.. Enormous.. Excellent.. Exciting.. Exclusive.. Expert.. Exploit.. Extensive.. Famous.. Fantastic.. Fascinating.. Fast.. Focus.. Fortune.. Free.. Full.. Fundamental.. Genuine.. Gift.. Gigantic.. Greatest.. Guaranteed.. Helpful.. Highest.. How to.. Huge.. Imagine.. Immediately.. Improved.. Informative.. Instructive.. Integrity.. Interesting.. Irresistible.. Just Arrived.. Largest.. Lasting.. Latest.. Lavishly.. Learn.. Liberal.. Lifetime.. Limited.. Lowest.. Magic.. Magnificent.. Mammoth.. Miracle.. Money.. Must.. Noted.. Notable.. Now.. Odd.. Outstanding.. Personalized.. Popular.. Powerful.. Practical.. Prestige.. Professional.. Profitable.. Profusely.. Prominent.. Promising.. Proven.. Quality.. Quickly.. Rare.. Recommended.. Reduced.. Refundable.. Remarkable.. Reliable.. Reputable.. Revealing.. Revolutionary.. Reward.. Satisfactory.. Scarce.. Secrets.. Security.. Selected.. Sensational.. Simple.. Simplified.. Sizable.. Special.. Stability.. Startling.. Strange.. Strong.. Sturdy.. Successful.. Sure.. Super.. Superior.. Surprise.. Technology.. Terrific.. Tested.. Tremendous.. Terrific.. Truth.. Unbelievable.. Unconditional.. Unique.. Unlimited.. Unparalleled.. Unsurpassed.. Unusual.. Useful.. Valuable.. Wealth.. Weird.. Wonderful. You. Introducing, and so forth.

If your headline is designed to arouse curiosity or grab attention then be sure to make nature of your proposition immediately clear in a subhead or within the first sentence. Otherwise you will lose the interest of the reader.

The Body

Here, using the same tone and stay with the spirit of the headline, and give details of your unique selling proposition. Address that reader as if it was personal and an offer just for him/her. You continue talking about the powerful benefits and offer proof of the claim you made on the headline. In the body of your ad copy you share the details of the benefits, and promise you made. Here you prove your case. Remember, by the end of the ad body, the goal is to create an emotional response that will cause the reader to do what you want him/her to do. In the body of the sales letter you will begin to offer proof. There are many possibilities for opening your sales letter, that could persuade the reader to buy.

*Tell a story that the reader can identify with

*Make an announcement of a new product or service, a one of a kind event, or important news

*Address the reader as your equal

*You could go with something provocative, perhaps a quote

*Address an obvious problem, one that your product/service will solve

*Ask a question, may be a provocative question

*Let the reader in on some secret or little known information

Another effective technique is to let the reader know you are offering something free ("Special Free Offer - Free Booklet - Fee Sample - Coupon Below").

Use plenty of short sentences, colors and graphic. White space makes the ad copy look shorter and more appealing. Even if your copy is long, it will look much more inviting to read than a solid block of long sentences. The reader will feel like they are flowing through your ad copy, compelling them to reader further.

Involve your audience! Use words such as: You, I, Me, We, Us. Your copy will seem more personal and more likely to appeal to your readers. Remember! Involve your audience! Tell them what's in it for them! keep the vocabulary of your ad copy simple and keep the sentences short. It makes it Fun! More Energetic! People don't like to be bored while reading, and especially while they are reading advertisements. Nowadays people are very busy and do not have time to go through all those ads. They are constantly bombarded with ads and offers for your competition. If your ad copy is too long they won't bother reading it . So do your audience a favor, make it interesting and appealing! If possible use humor.

Call To Action

Top Six Ways To Make Your Visitors To Hate YOU!
We will take a look at why your visitors may hate you maybe already do! There are many things that make YOUR visitors dislike you, but we take a look the top sex things that make your click the back button on their browser.1. Broken linksHyperlinks that do nothing when clicked are the pain in the butt for any surfer. Test your site often to ensure that all links work as they should.2. Not putting your contact info on your siteIf you are selling a product you must have a way your visitors can contact you! When visitors are thinking about buying a product they like to know where to contact you if there are problems with it and most won't even buy from a site that has no contact information.3. Outdated informationIt's OK to have old information that's about history (Since it likely won't change), but when it's about a baseball team or about an event that's going on all the time, outdated information is a no no.4. Slow loading timesIf you own a professional

ospects will decide to continue reading by the headline. If your headline fails to capture their attention and keep them engaged, your letter will quickly end up in the trash like any other they receive everyday. Remember: The headline is the most important and must communicate a powerful benefit and makes a promise. The promise should be unique to what you are selling, and preferably should offer something that your competitors do not. Use "power words" in the headline.

Power Words

The Body

*Tell a story that the reader can identify with

*Make an announcement of a new product or service, a one of a kind event, or important news

*Address the reader as your equal

*You could go with something provocative, perhaps a quote

*Address an obvious problem, one that your product/service will solve

*Ask a question, may be a provocative question

*Let the reader in on some secret or little known information

Another effective technique is to let the reader know you are offering something free ("Special Free Offer - Free Booklet - Fee Sample - Coupon Below").

Call To Action

Chatting your Way to Increased Website Traffic
Millions of people are drawn to the websites every day just to chat. Chatting is one of the most popular activities done by those using the web. Many people admit that once they begin chatting, they become almost addicted to it. The average online “chatter” will log on at least once a day for a chat. Although there is no definite reason why people love this form of communication, there is something to be learned by their behavior. When it comes to your website traffic, you may be able to utilize this chat “addiction” to increase website traffic. There are two main ways you can use chatting to help your site. One involves less startup time, but more maintenance time by you. The other involves a longer startup time, but less maintenance. Consider these ideas and begin using chatting to help your website increase traffic immediately.If you are interested in using the chat audience, then you can certainly log in a few hours a day delivering advertisement to them. This basically means that you ca

ising.. Proven.. Quality.. Quickly.. Rare.. Recommended.. Reduced.. Refundable.. Remarkable.. Reliable.. Reputable.. Revealing.. Revolutionary.. Reward.. Satisfactory.. Scarce.. Secrets.. Security.. Selected.. Sensational.. Simple.. Simplified.. Sizable.. Special.. Stability.. Startling.. Strange.. Strong.. Sturdy.. Successful.. Sure.. Super.. Superior.. Surprise.. Technology.. Terrific.. Tested.. Tremendous.. Terrific.. Truth.. Unbelievable.. Unconditional.. Unique.. Unlimited.. Unparalleled.. Unsurpassed.. Unusual.. Useful.. Valuable.. Wealth.. Weird.. Wonderful. You. Introducing, and so forth.

The Body

*Tell a story that the reader can identify with

*Make an announcement of a new product or service, a one of a kind event, or important news

*Address the reader as your equal

*You could go with something provocative, perhaps a quote

*Address an obvious problem, one that your product/service will solve

*Ask a question, may be a provocative question

*Let the reader in on some secret or little known information

Another effective technique is to let the reader know you are offering something free ("Special Free Offer - Free Booklet - Fee Sample - Coupon Below").

Call To Action

Why Blogs Matter for Your Nonprofit
You probably have heard more and more about nonprofit use of blogs over the last year. And you may have read my article, "Should your nonprofit launch a blog?, " last fall. It's a great introduction to blogging for nonprofits.A quick reminder – a blog is a website that takes the form of an online journal, updated frequently with running commentary on one or many topics.Why blogs matterThere are few who will discount blogs' role as a key component of online culture. If anything, blogs are quickly becoming popular with established users of the Internet, according to a late 2004 study on blogs by the Pew Internet & American Life Project.Pew conducted two telephone surveys of nearly 2,000 Internet users, and found that 32 million Americans, or 27 percent of Internet users, say they read blogs -- a 58 percent jump from the prior year (with a huge growth in readers 30-49 years old). More than 8 million Internet users have created a blog or web-based diary. Twelve percen

suade the reader to buy.

*Tell a story that the reader can identify with

*Make an announcement of a new product or service, a one of a kind event, or important news

*Address the reader as your equal

*You could go with something provocative, perhaps a quote

*Address an obvious problem, one that your product/service will solve

*Ask a question, may be a provocative question

*Let the reader in on some secret or little known information

Another effective technique is to let the reader know you are offering something free ("Special Free Offer - Free Booklet - Fee Sample - Coupon Below").

Call To Action

U.S. Issues Over 3,000 Utility Patents-Every Week!
If you are an inventor looking at applying for your first patent, chances are you will be seeking what is known as a “utility patent.”Also known as a “full utility” patent or a “concept” patent, the utility patent represents over 85% of the approximately 3,500 patents issued by the United States Patent and Trademark Office (USPTO) every week.Like the other two categories of patents (design and plant), the utility patent does three basic things: • It requires novelty, usefulness and non-obviousness;• It excludes anyone else from making, using or selling your invention for a certain number of years; and• Once it expires, it allows other parties than the patent holder to produce and sell the product.If you are applying for a utility patent, your invention must fit within one of four categories: • apparatus• method or process• composition of matter, or• article of manufacture.The U.S. govern

ng they won't bother reading it . So do your audience a favor, make it interesting and appealing! If possible use humor.

Call To Action

Conclusion:

The best type of offer is something that is non threatening and irresistible. If you can offer something for free this works perfectly. Offer them a free report, booklet, brochure, seminar, consultation, service, sample product etc. Try to come up with such an irresistible offer that anyone would be foolish not to take advantage of it.

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Business cards are great salesmen for any company new or established. They help you advertise your business to the public.

Everyday in America, millions of people turn to customer service representatives for resolutions, to concerns or issues they generally can not solve on their own. This is the on opportunity that you can not afford to miss. You can either win them or hand them over to the competitor. By implementing a program of excellent customer service and building employee morale, your business will grow-guaranteed!

Newsletters are widely recognized as the most effective way to keep in touch with a large group of people on a regular basis. Although newsletters are used by a range of people for a variety of purposes, planning is essential if the newsletter is to be successful. This overview is to get you started with producing your own newsletter.

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