Casual Articles - Writing and Speaking

Locks & Bagels
One of my favorite security stories concerns a bagel manufacturer in a southern city that doesn't need to be named (yes, there are bagels made - and eaten - in the south). This was a small-scale manufacturer who began as simply a local baker and gradually began selling his bagels, pies, and other baked goods to specialty grocers.At first he had a fairly standard industrial refrigerator in which to keep his dough chilled. Later, as his business expanded, he built a new facility for more large-scale production, and included in the design a well insulated cold-room, where he kept not only batches of dough but

our product have to offer that is missing there?

By now you're starting to identify your advantage, your edge, that relates to what this customer needs and wants. Staying focused on your customer, turn your edge into a sentence or sentences starting with "You", directed at how the customer will feel or be.

We've already dealt with the customer's first question, "So what? What's in it for me?" Now the second and third: "Why should I trust you or take a risk on your product?" and, "What do I do

Google Adwords Pay Per Click Advertising Made Easy
Have The Keyword In The Headline....EVERYTIME!An automated version of keeping the keyword in the headline is available to use on Google Adwords, yet many people do not even know about it.The simple trick to having every searched term you appear on show up in your headline (and description lines) is to use this simple code in your ad copy.{KeyWord: }Make sure to include the space after the colon. Capatilizing the K will mean the first word in the headline is capatilized. If you then capatilize the W, all words in the headline will begin with capitals.If a search term is longer th

Yes indeed, that's all you've got, 30 seconds to make your website visitors decide to stick around...The internet has changed how we think about the customer, the product and the competition. I'm going to take you on a journey through these new ideas and show you what has changed and how you now can approach your marketing.

You have to put yourself in the customer's shoes and talk directly to her about how she benefits from your products. She wants product information and lots of it, but in due time. No more hard sell focused on the product. And the word competition is useful only to identify the people we need to observe and emulate, but no longer are we out to destroy them, we're out to partner with them. Confused? Good! That means there's learning on the way!

We're going to concentrate on your homepage, because you don't have long to capture your customer's interest. She has 3 main questions and you have thirty seconds at most to lure her to continue reading, clicking and finally clicking for the sale.

First you need to do your homework. You need to know who your customer is in terms of demographics, needs, desires, and dreams.

Now think about how she behaves on the internet. If she's like me, she has a huge list of things she has done and would like to do. Today she may be paying bills, looking for a new bank, planning a vacation, researching cold remedies, looking for recipes, researching books to take out of the library, reading the news and looking for a home business she can do in her spare time. All in one day. How much of her time is she willing to give you to convince her you're worth reading...worth bookmarking...that your opportunity or your product is The One for her? Not much...30 seconds...

Now you need to identify your competition. Where may your imaginary customer already be buying the products you offer? Where else may she be considering a home business opportunity? Why is she looking or buying there? What does she like about that site? What do you or your product have to offer that is missing there?

We've already dealt with the customer's first question, "So what? What's in it for me?" Now the second and third: "Why should I trust you or take a risk on your product?" and, "What do I do

The Key To Beating Spam
Spammers have changed their tactics a lot over the last few years and the amount of spam circulating the Internet is rising at an alarming rate. The vast diversity of spam messages and different techniques used by spammers make it hard to identify spam accurately, whether it is a human being or a computer program doing the identification. Identifying spam will not have a direct impact on the amount of spam distributed each day, but over a long period of time it can make spam an ineffective method of marketing. Spammers continue to distribute unsolicited bulk e-mails because it works and they need active readers t

e. No more hard sell focused on the product. And the word competition is useful only to identify the people we need to observe and emulate, but no longer are we out to destroy them, we're out to partner with them. Confused? Good! That means there's learning on the way!

First you need to do your homework. You need to know who your customer is in terms of demographics, needs, desires, and dreams.

We've already dealt with the customer's first question, "So what? What's in it for me?" Now the second and third: "Why should I trust you or take a risk on your product?" and, "What do I do

Starting A Business Online - Be Wary Of These 3 Common Phrases
Are you considering starting a business online? It’s overwhelming how many online business programs there are out there, isn’t it. Are you concerned about investing in these businesses only to loss your money? How is a person to know which of these offers are legit (yes, there are some) and which are just plain too good to be true?The following are some phrases which companies use to promote their business online and what these phrases can really mean.1 – Easy and SimpleEasy and simple, well, that all depends. Your doctor could tell you not to worry that it is a “simple procedure” but

for the sale.

First you need to do your homework. You need to know who your customer is in terms of demographics, needs, desires, and dreams.

We've already dealt with the customer's first question, "So what? What's in it for me?" Now the second and third: "Why should I trust you or take a risk on your product?" and, "What do I do

Searching For A Profitable Holiday Season
It is predicted that by 2008, Internet purchases will top $230 billion and account for a hefty 10% of all U.S. retail sales. Millions of consumers research online before purchasing at traditional retail stores.To maximize your sales during the all-important holiday season, now is the time to get serious about your search engine marketing.Most online holiday shoppers start by entering keywords into their favorite search engine to find what they are looking for. Your mission is to attract those shoppers to your Web site and keep them there until they have completed their purchase from you.Many

can do in her spare time. All in one day. How much of her time is she willing to give you to convince her you're worth reading...worth bookmarking...that your opportunity or your product is The One for her? Not much...30 seconds...

We've already dealt with the customer's first question, "So what? What's in it for me?" Now the second and third: "Why should I trust you or take a risk on your product?" and, "What do I do

Forced Matrix Opportunities: A Slippery World of Sinkholes - Part 1
The idea has been around since we first ditched the barter system for a monetary system of coinage. You could create a system of growing money by making entrance to the system affordable, rewarding people for bringing others into the system, and using leverage to build volume and profit. It is called a forced matrix, and it is just one of many variations of using money to create money.Banks have been doing it forever. They will safeguard and insure any money you put into a savings account and pay you perhaps 3% annual interest on your deposit. The bank will then use your money to finance a credit card acc

our product have to offer that is missing there?

We've already dealt with the customer's first question, "So what? What's in it for me?" Now the second and third: "Why should I trust you or take a risk on your product?" and, "What do I do next?"

So, with your customer (not YOU, not the PRODUCT) in your mind's eye, you have 30 seconds to grab her interest or her curiosity enough to make her want to read more, click and get more info, or click and buy.

Remember that old song that went something like this?: "If you wanna be happy for the rest of your life, Better make a pretty woman your wife. Or for my personal point of view, Get an ugly girl to marry you."

Then if I remember correctly, the singer goes on to explain the circumstances that made him an expert ;) in this area.

What's in it for the listener? All the right buttons were pushed: happiness forever, marriage, advice from an expert, and curiosity about the rest of the song. Maybe he could have thrown in some financial security and a home, but pretty much all the bases were covered.

So hit your customer with what pretty much everyone wants: happiness, security, health, family, freedom...whatever fits. But don't just talk about happiness and security, talk about feeling happy and secure. It may seem like semantics, but it's really a huge difference.

You've nailed your customer's needs and emotions, so now just write copy that flows from needs and dreams to information to the click that will sell or sign her up. If you lead her to a product information page, lead her to the final click. If it's testimonials, or all about you, lead her to the click. When she's ready to leave, ask her to complete a survey, sign up for a newsletter, sign a guestbook, and offer her a free ebook as a way of thanks for stopping by.

And if this ebook was written by your competition, now you're starting to see how "drown the opponent" has been replaced by what some call "fusion marketing": in essence, partnerships for a win-win situation. His ebook gets out there, with his branded links inside; you benefit from his expertise and reputation and the ability to give your visitors a quality gift.

This relationship continues with reciprocal linking, contests with pr

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Not many people spend too much time thinking about it, but every one of us, has a computer file somewhere that contains all the information that makes up our credit history.

When I received my first credit card in the mail at age 18 I was ecstatic, I said to myself, wow now I’m getting somewhere in life. This credit card company thinks I’m worthy of 500 dollars in credit...

Austin is a city in Central Texas located at the bend of the Colorado River, and at the edge of the Hill County, Austin is on the Edwards Plateau at a longitude of 97°75'W and a latitude of 30°30'N. Being the capital city, Austin still retains the small town air blended beautifully into metropolitan culture.

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