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Casual Articles - Four Roadblocks to Persuasive Communication
The recent case of McHugh v NCH Scotland [2006], concerned an allegation of disability discrimination. The employee commenced employment as a project manager for the employer, a children's charity, in 1997. In 2001, she was certified unfit to work on the grounds of depression.In August, the employee's GP told the employer's occupational health adviser that the employee continued to suffer from moderately to severe depression but would be able to return to work when her mood had sufficiently recovered. In December, the employer met with the employee in order to discuss the possibility of a staged return to work. The employee enquired as to whether the staged return to work would be possible to occur i
Do your readers a favor. Find a way to divide your newsletter into a multi-part series of 500-700 word articles.
2. The writing style models a history book more than a business communiqu?.
In this ezine, each paragraph contained at least 250 words. Most sentences contained at least 35 words and many parenthetical phrases. Who has the time and
What is a role of a bookkeeper in your organisation: BOOKKEEPERS keep complete, up-to-date, and accurate records of accounts and financial arrangements. Bookkeepers verify and enter information into journals and ledgers or into a computer. They periodically balance the books and compile reports and financial statements. Bookkeepers also receive, record, bank and pay out cash. They balance checkbooks with monthly bank statements. They may calculate employee wages from plant records or time cards and issue payroll checks. Some of the other work they may do includes posting accounts receivable and payable, prepare and make bank deposits, record payrolls, maintain inventory records, purchase supplies,
The fastest way to alienate your clients, employees and business partners is to write poorly—and defend your position. Here are some “communication dead ends” that could make or break your relationships and business goals.
It all started when I received a most disturbing ezine from a highly respected marketing strategist and author…
As I read his monthly newsletter and finished reading the first paragraph, I was ready to delete the message…
Then, suddenly, a lesson for my readers flashed in front of me.
This was a perfect example of good online copy run amok! If I could learn from this, so could you. Here are four surefire signs you are losing your audience…
1. The message is just too wordy.
The strategy e-newsletter contained over 3,000 words and occupied 7 pages!
Name one person in your client base who has the interest- let alone the time-- to read a 7-page document.
If you have that much to say, consider you have a multi-part article or a book in the making. World-renown copyrighter Ted Nicholas suggests that good sales copy starts with 10 words, then narrows to five, and to one – all within the first paragraph. His insight translates into dollars – his word mastery has helped his clients generate over $1B in sales.
Let’s face it…your newsletter, employee communication, phone messages, and memos are usually intended to educate or persuade. Ted’s rules can apply in these scenarios as well.
Do your readers a favor. Find a way to divide your newsletter into a multi-part series of 500-700 word articles.
2. The writing style models a history book more than a business communiqu?.
In this ezine, each paragraph contained at least 250 words. Most sentences contained at least 35 words and many parenthetical phrases. Who has the time and
The ability to develop your online business presence may depend a great deal on your ability to blend technologies. The integration of multiple software applications may be beneficial to the development of your business.Social networks like MySpace utilize a variety of imported codes to allow their users to show videos, allow audio to be played on their page or even provide a slide show of photos from a particular event.This site grew to prominence because it developed a way to take traditional blogs to a whole new level. The resulting copycat social networks are a testimony to the fact that their idea worked. The fact that Google has infused a solid stream of cash into MySpace is an indicator
As I read his monthly newsletter and finished reading the first paragraph, I was ready to delete the message…
Then, suddenly, a lesson for my readers flashed in front of me.
This was a perfect example of good online copy run amok! If I could learn from this, so could you. Here are four surefire signs you are losing your audience…
1. The message is just too wordy.
The strategy e-newsletter contained over 3,000 words and occupied 7 pages!
Name one person in your client base who has the interest- let alone the time-- to read a 7-page document.
If you have that much to say, consider you have a multi-part article or a book in the making. World-renown copyrighter Ted Nicholas suggests that good sales copy starts with 10 words, then narrows to five, and to one – all within the first paragraph. His insight translates into dollars – his word mastery has helped his clients generate over $1B in sales.
Let’s face it…your newsletter, employee communication, phone messages, and memos are usually intended to educate or persuade. Ted’s rules can apply in these scenarios as well.
Do your readers a favor. Find a way to divide your newsletter into a multi-part series of 500-700 word articles.
2. The writing style models a history book more than a business communiqu?.
In this ezine, each paragraph contained at least 250 words. Most sentences contained at least 35 words and many parenthetical phrases. Who has the time and
Finding the right job that matches your personal profile and educational qualifications can be an interesting and challenging task. It is an important decision as it influences your financial security as well as your personal growth.What To Look ForWhile searching for a suitable job, you need to be aware of several factors and prepare accordingly.• Assess your key skills and capabilities and form an unbiased opinion of your potential.• Once you have a realistic idea of your qualifications and the job opportunities available, start exploring the possibilities from the options available.• You should prepare your resume according to the job profile that you are seeking and st
1. The message is just too wordy.
The strategy e-newsletter contained over 3,000 words and occupied 7 pages!
Name one person in your client base who has the interest- let alone the time-- to read a 7-page document.
If you have that much to say, consider you have a multi-part article or a book in the making. World-renown copyrighter Ted Nicholas suggests that good sales copy starts with 10 words, then narrows to five, and to one – all within the first paragraph. His insight translates into dollars – his word mastery has helped his clients generate over $1B in sales.
Let’s face it…your newsletter, employee communication, phone messages, and memos are usually intended to educate or persuade. Ted’s rules can apply in these scenarios as well.
Do your readers a favor. Find a way to divide your newsletter into a multi-part series of 500-700 word articles.
2. The writing style models a history book more than a business communiqu?.
In this ezine, each paragraph contained at least 250 words. Most sentences contained at least 35 words and many parenthetical phrases. Who has the time and
It is not surprising for some people to think of this after a pleasant vacation at the beach, the lakeside or mountain regions. Sometimes, you come home with more than just the souvenir items; you also have a sales contract waiting to be signed, for the purchase of a property. But don’t sign those right away. Remember that buying a second home involves decisions that could affect you and your family in a major way. You have to do your homework first to avoid regretting the choice later.So how do you make a sound decision? What do you need to consider before closing the deal?Find your MotivationDo you really need a permanent vacation home? Is it a place you can visit regul
Let’s face it…your newsletter, employee communication, phone messages, and memos are usually intended to educate or persuade. Ted’s rules can apply in these scenarios as well.
Do your readers a favor. Find a way to divide your newsletter into a multi-part series of 500-700 word articles.
2. The writing style models a history book more than a business communiqu?.
In this ezine, each paragraph contained at least 250 words. Most sentences contained at least 35 words and many parenthetical phrases. Who has the time and
When you launch a new website for your home business, you'll be keen to see it in the search engines. So how do you check whether Google has indexed your new site yet? The second part of this article explains.---In another article we talked about 2 ways to get your new website into the major search engines.(If you’d like to read that article, it’s posted at EzineArticles.com and is called ‘Getting New Sites Into Google Fast – Two Ways’.)One of the two ways is to post a free ad at any of the ‘high PageRank’ classified ads sites. In that article, I listed 7 different free classified ad sites with PageRanks of 4, 5, and 6.These sites are visited frequently by spiders from the
Do your readers a favor. Find a way to divide your newsletter into a multi-part series of 500-700 word articles.
2. The writing style models a history book more than a business communiqu?.
In this ezine, each paragraph contained at least 250 words. Most sentences contained at least 35 words and many parenthetical phrases. Who has the time and interest to read this level of insight in a business newsletter? Even though this strategy expert has many great insights to share, he lost me after the first paragraph.
3. The article lacks any real life stories.
I just returned from a conference in Cancun, Mexico and learned this straight from master movie producers and story consultants. When I met Chris Vogler, the author of "The Writer’s Journey" and story consultant to movies such as “The Lion King” and “Superman,” he explained that “legendary storyteller and noted mythologist Joseph Campbell taught us that writers win the hearts and minds of their audience when they share a story. We look for the heroes and success stories to suspend our disbelief.”
4. Your deep knowledge and original intent is undermined by frequent use of very negative words.
I experienced a sense of doom and gloom as the ezine author described the poor execution strategies within today’s software companies. I counted dozens of repeated uses of words such as “survival,” “desperate,” and “fail.”
We can gain great insights from the deep impact of language from Dr. Masaru Emoto, author of “The Hidden Messages in Water." Dr. Emoto photographed various water crystals in a body of water after exposing them to various words he wrote on a piece of paper, such as “love,” “gratitude,” and “you fool.” Over the last decade, Emoto photographed stark contrasts between the beauty of the water crystals exposed to positive words and those exposed to negative words. If words have that impact on water, what impa
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