Casual Articles - Writing and Speaking

It's the Story, Not the Size of Your Business!
Have you ever wondered why companies less established than yours receive better press than you? Well, the answer may be simple: they get publicity out there now while you're waiting to grow before making your move. As an entrepreneur or business owner, you need to be realistic about your business, time, budgets, a

t press releases.

Allow me to share with you what I learned: ·

Keep your press release short and simple. Try to use one word instead of two, and ask yourself if what you've written i

Do Online Retailers Need To Rethink Their Options?
The author of this article fails to understand why it is that the vast majority of online retailers find it so difficult to provide individual doll options for consumers.In fact whilst researching this fact the author was quite astonished to find from several various (and quite astoundingly) highly reputabl

Summer is finally here and school is out, but learning for the rest of us continues. Whether you're a seasoned PR professional working for a top agency, a novice just beginning a career, or a mid-level manager working in-house at a small business, the time comes when we all could use a refresher course in properly writing suitable copy for the press.

My lesson occurred recently upon reading an interesting interview with retired Wall Street Journal assistant managing editor, Paul R. Martin, Sr., in The Bulldog Reporter, a public relations trade newsletter. Reporters and public relations professionals alike greatly admire Mr. Martin's experience, and they should because his advice for avoiding common writing mistakes is the best primer available for writing great press releases.

Allow me to share with you what I learned: ·

Keep your press release short and simple. Try to use one word instead of two, and ask yourself if what you've written i

Are Lawyers Ethical?
Many believe that Lawyers are not ethical human beings and that they do not enforce the law or protect the rights of our society. Many believe that lawyers merely use the law and re-interpret the law for the advantage of those paying them to do so. Therefore they are being unethical to the law the purport to serve

d-level manager working in-house at a small business, the time comes when we all could use a refresher course in properly writing suitable copy for the press.

Allow me to share with you what I learned: ·

Keep your press release short and simple. Try to use one word instead of two, and ask yourself if what you've written i

Telemarketing Can Rocket Your Lead Generation And Conversion Rates
Targeted telemarketing can hugely increase your lead generation and conversion rates. You can use the telephone systematically for any of the following, and more: Market researchBuilding and maintaining your mailing listLead generationAppointment makingDirect sell

pon reading an interesting interview with retired Wall Street Journal assistant managing editor, Paul R. Martin, Sr., in The Bulldog Reporter, a public relations trade newsletter. Reporters and public relations professionals alike greatly admire Mr. Martin's experience, and they should because his advice for avoiding common writing mistakes is the best primer available for writing great press releases.

Allow me to share with you what I learned: ·

Keep your press release short and simple. Try to use one word instead of two, and ask yourself if what you've written i

From the Outside In: The Importance of Inbound Linking
There are many ways to improve your website rankings in the search engines. One of the most important methods is through inbound linking. Inbound links are those originating from similar external websites pointing over to your site. With a healthy amount of inbound links, your search engine optimization results wi

public relations professionals alike greatly admire Mr. Martin's experience, and they should because his advice for avoiding common writing mistakes is the best primer available for writing great press releases.

Allow me to share with you what I learned: ·

Keep your press release short and simple. Try to use one word instead of two, and ask yourself if what you've written i

Ask the Expert: When Do I Refinance My Home?
Home refinancing is a wonderful financial tool for homeowners to use for debt management to investments. If the home refinance is used correctly, wisely, and at the right time, the benefits from the refinance can improve the financial picture of the homeowner. There is no cookie cutter approach to refinancin

t press releases.

Allow me to share with you what I learned: ·

Keep your press release short and simple. Try to use one word instead of two, and ask yourself if what you've written is redundant. If in doubt, have a colleague or friend read your release. Reporters want to understand your key points immediately. They don't want to call you multiple times for clarification. ·

Write plainly and avoid company-insider phrases, clich?s or industry-specific jargon. Unless you are targeting the trade press, avoid all jargon because it has have no meaning outside of the company or industry. An example phrase would be "state of the art." ·

Do not capitalize titles to elevate your boss or company. Never capitalize titles like "President" or "Chairman". Capped titles should only be applied to things like the names of countries or political heads of State.

Refrain from creating new words or phrases. Instead of saying, "grow the economy" ver

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Now the ANA, to add salt to the wound(s), is urging the introduction of TV ratings for individual commercials citing the need for greater accountability in a medium where $70 billion (Euro 53.07bn - ?36.29bn) is spent annually on time. And this at a time when it is becoming more and more an open secret that people don't like to watch ads (if they really ever did!). The combination of the Internet and DVRs have opened up a Pandora's Box...People know what life is like without the traditional advertising model, and there's no going back. Nowadays trying to force people to accept interruption is only going to turn them off even more.

This article is about places where traders are trading from, how they go about finding a good wholesaler, what they need to look for in the market, what to avoid. Different ways of gathering their information.

Some people are more financially educated than others. They are very tuned in to budgeting and money management. Debt can occur from numerous reasons and some consumers can pay attention to the signals at a very...

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