Casual Articles - Writing and Speaking

Parsing Keywords for SEO
As you probably know by now, keyword research is the key, pun intended, to getting rankings that produce traffic for your site. That being said, not all keywords carry the same value.Just to make sure we are on the same page, let’s run through keyword research real quickly. Keyword research is simply the task of identifying what your prospects are typing into search engines to find things within your niche. You can sites such as Wordtracker to do this.Most sites make a major mistake when doing keyword research. The take the correct initial step of developing a large list of keyword phrases. The problem is they then fail to parse their k

y... AND click through (or fill out a form) is serious heavy-duty action on the click-and-run Web. Your prospect has a million things on his or her mind.

Reading your copy isn't exactly Priority One...

So how do you wake your prospects up and get 'em to read your copy?

Multiply Your Site Traffic With Article Submissions
Back in the day when there weren’t so many Internet users, one of the main ways by which web site promoters got exposure for their sites was to write articles about a relevant topic. During those times, the search engine was not as advanced as it is today. Basically, they just had to write any article and link back to their site.In these days of intense competition when it comes to search engine rankings and highly advanced algorithms, however, the question of whether or not article submission is still relevant has arisen many times. The clear answer to this question is yes. Article submission is in fact one of the best and easiest ways to

Doing the copywriting for your own website without the proper knowledge and tools is pretty much like flying blind in a snowstorm without piloting experience or instruments.

It doesn't work too well.

A very basic knowledge of copywriting and direct marketing principles will take you a long ways on the Web.

Here are three simple keys to writing better online copy. Armed just with these, you'll have a jump on 90% of the folks out there doing the copywriting for their own sites. And you'll increase the pulling quality of your site's copy today -- even if you've never written a word of copy in your life.

1) Wake up your prospect

In today's overkill ad world most people have become numb to standard sales messages. Television, newspapers, magazines, Internet, radio, etc. all blast us non-stop with advertising. After a while we just naturally tune most of it out.

Copywriting great John Carlton says to imagine that your prospect is a giant blob sitting there on the couch or in a chair. Now what would you need to do to get that blob to take action to buy?

Getting someone to stop... actually read your website copy... AND click through (or fill out a form) is serious heavy-duty action on the click-and-run Web. Your prospect has a million things on his or her mind.

Reading your copy isn't exactly Priority One...

So how do you wake your prospects up and get 'em to read your copy?

Alabama, Alaska, Arizona, and Arkansas Lemon Laws
Alabama has very liberal lemon laws. They cover any vehicles used on public highways, excludes vehicles weighing more than 10,000 pounds. Lemon laws cover the vehicle if it took 3 attempts to fix the problem or more than 30 calendar days to fix the problem. Statute of limitations listed in Section 8-20A-6 runs out after one year or 12,000 miles.Alaskan lemon laws are very similar to Alabama. They cover four-wheel vehicles that are used for personal, family or household purposes all of which must require registration. The Alaska lemon laws do not cover tractors, farm vehicles, motorcycles, or off-road vehicles. Vehicle is covered after 3 repair

you a long ways on the Web.

1) Wake up your prospect

Copywriting great John Carlton says to imagine that your prospect is a giant blob sitting there on the couch or in a chair. Now what would you need to do to get that blob to take action to buy?

Reading your copy isn't exactly Priority One...

So how do you wake your prospects up and get 'em to read your copy?

Educating Your Pet Store Customers
Making your customers smarter will help them and your store. Educated customers are more likely to make a purchase in your pet store. Yes, a few customers may pick your brains and then make purchases with the competition. However, in the long-term you will pick up many more new customers leading to a more profitable pet store. Educated customers are more likely to buy extra accessories for their favorite pet.By talking to your customers, using tip sheets and informational demonstrations will increased the knowledge of your customers. This knowledge will help the customer make better purchases for their pet leading to a higher satisfaction for

ve never written a word of copy in your life.

1) Wake up your prospect

Copywriting great John Carlton says to imagine that your prospect is a giant blob sitting there on the couch or in a chair. Now what would you need to do to get that blob to take action to buy?

Reading your copy isn't exactly Priority One...

So how do you wake your prospects up and get 'em to read your copy?

Little Known Facts About Why Home Businesses Fail
So you want to be a self made millionaire and you have started a home based business with a company but somewhere along the hype line you have lost your way.Where is that we as home based business owners go wrong? And why do we give up so easily thinking it is not worth it? Why is the dream of becoming a self employed millionaire easily thrown away and believed to be a false expectation and unreachable realization."A cause can never create a result greater than itself." If you simply have a dream or a vision of becoming a millionaire, you need to ask yourself this; have you applied the faith and used the proper methods on a constant man

urally tune most of it out.

Copywriting great John Carlton says to imagine that your prospect is a giant blob sitting there on the couch or in a chair. Now what would you need to do to get that blob to take action to buy?

Reading your copy isn't exactly Priority One...

So how do you wake your prospects up and get 'em to read your copy?

What is a System and How Do I Create Them?
In its simplest definition, a system is nothing more than an organized, planned, and predictable way of doing things.For example when we talk about "marketing systems" we don't mean a single piece of advertising or even several pieces. A marketing system is all of your marketing efforts working together in a synergistic fashion with your other systems that provides the owner/manager with predictable results.There are 5 types of systems:* Organizational & Administrative - the structure * Procedural - "how we do things here" * Marketing - "how we sell here" * Financials - "how we pay for it" * Benchmarks - t

y... AND click through (or fill out a form) is serious heavy-duty action on the click-and-run Web. Your prospect has a million things on his or her mind.

Reading your copy isn't exactly Priority One...

So how do you wake your prospects up and get 'em to read your copy?

The secret is right here in this headline:

"ARE YOU TOO BUSY EARNING A LIVING TO MAKE ANY REAL MONEY?"

This is from Joe Karbo's sales letter for his "The Lazy Man's Way to Riches" book. The letter was probably responsible for over a million dollars worth of sales for Joe.

Joe's secret here, and one which you can use too, is based on a simple principle for getting a prospect's attention.

You need to...

2) Enter the conversation going on in your prospect's mind

You should know enough about your target market to know what keeps them awake at night. If you don't yet, then you'll need to find out right away.

In the example above from Joe Karbo, it's about working like a dog and barely making enough to pay the bills. Marketers like Joe who target opportunity seekers understand that frustrations about money cause a lot of people pain.

But what concerns does your target market have? What problem(s) do they need solved? What itch(es) do they need scratched?

You can find the answers to these questions fairly easily. Lurk on the forums where your prospects hang out... Read the online and offline newsletter

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If you decide to sell jewelry on eBay, finding items that fit into one or more of the above categories will see your number of bids increase substantially!

Holly Mann is a seasoned internet marketer who makes thousands of dollars online. She has put together an amazing ebook to show you how to do the same.

PR is applyed for giving numerical values to hyperlinked pages by a search engine index of websites.

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