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Casual Articles - A Copywriting Lesson from Dr. Seuss
You need to begin to get the measure of people early on. Beware of thinking you are an expert psychologist, but do:• Listen to what people say and how they say it• Read between the lines• Check immediately anything that is unclear• Address (or note) any apparent hidden ag
A byproduct of eliminating the extraneous words is shorter sentence length. Lots of periods. Paradoxically, more sentences of shorter length increase reading
Yesterday crude oil prices ripped through another ceiling as it closed above $70 a barrel in New York Trading. Part of this surge was due to the increasing concerns over Iran and the fears of possible massive supply disruptions.It is widely estimated that crude oil could reach $80 a barrel in
Dr. Seuss has entertained young (and old) audiences for nearly 50 years with titles such as "The Cat in the Hat," "Hop on Pop" and "Green Eggs and Ham."
The reason why his books remain so popular says something about what makes for good writing (and reading), no matter who the audience is.
Nouns and Verbs
Nothing keeps readers moving like strong noun-verb combinations. If the sentence were a train, nouns and verbs would be the engine. Adjectives, adverbs and the other parts of speech make the train longer and slower. Dr. Seuss' sentences have strong engines pulling light loads to keep readers moving down the tracks.
Lots of Periods
A byproduct of eliminating the extraneous words is shorter sentence length. Lots of periods. Paradoxically, more sentences of shorter length increase reading s
Mortgage brokers routinely exploit their customers by marking up mortgage interest rates like a used car salesman overcharging you for a car. Understanding how retail mortgage loans work can tip the scales in your favor when working with a mortgage broker. Here are several tips to help you outwit
The reason why his books remain so popular says something about what makes for good writing (and reading), no matter who the audience is.
Nouns and Verbs
Nothing keeps readers moving like strong noun-verb combinations. If the sentence were a train, nouns and verbs would be the engine. Adjectives, adverbs and the other parts of speech make the train longer and slower. Dr. Seuss' sentences have strong engines pulling light loads to keep readers moving down the tracks.
Lots of Periods
A byproduct of eliminating the extraneous words is shorter sentence length. Lots of periods. Paradoxically, more sentences of shorter length increase reading
Are you interested in whether your business colleague contributed to the presidential campaign? Wondering who owns the abandoned lot on the other side of town? Or on a more persona note, are you trying to trace your family tree and can't remember Great-Aunt Susie's third husband?You
Nouns and Verbs
Nothing keeps readers moving like strong noun-verb combinations. If the sentence were a train, nouns and verbs would be the engine. Adjectives, adverbs and the other parts of speech make the train longer and slower. Dr. Seuss' sentences have strong engines pulling light loads to keep readers moving down the tracks.
Lots of Periods
A byproduct of eliminating the extraneous words is shorter sentence length. Lots of periods. Paradoxically, more sentences of shorter length increase reading
Put pencil to paper and list every single sales-stopping objection that spews from the mouths of gatekeepers. Know what you’ll find? Literally, dozens of objections that subtly challenge the appropriateness of you scheduling an appointment in the executive’s office.Ah, but here’s the good new
Lots of Periods
A byproduct of eliminating the extraneous words is shorter sentence length. Lots of periods. Paradoxically, more sentences of shorter length increase reading
Having the ability to sell another company’s products on the Internet without having to worry about the accounting, inventory, and shipping of the products is a great way to grow an online retail business with minimal resources. This idea that I am referring to is the process of drop shipping
A byproduct of eliminating the extraneous words is shorter sentence length. Lots of periods. Paradoxically, more sentences of shorter length increase reading speed and comprehension. Dr. Seuss, as are many children's authors, is a champion of the short sentence.
Imagination
Albert Einstein said, "The gift of fantasy has meant more to me than my talent for absorbing positive knowledge." Were it not for imagination, there would be no Cat in the Hat and no Dr. Seuss. Imagination is the beginning of copywriting because first there must be an idea or concept.
Fun
Dr. Seuss' books are fun to read. They're funny, too, but that's not the same thing. Fun to read is material that's entertaining and effortless for readers, an excellent standard for all writing.
Lyrical
Dr. Seuss' books are written in verse. Of course they're lyrical. However, this goes b
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