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Casual Articles - How to Increase Your Copywriting Success
You can see him sitting hours on end at his drafting table, his drawing lights on, gesticulating, talking to himself translating the images that the client conveyed into tangible and workable designs.Architects are planners and builders. Their craft takes into consideration the availability of materials, principles of engineering, aesthetics, building codes, local regulations, structural principles and bill of the materials. He must be knowledgeable on the methods that are available to the builder, the ability to negotiate with the builder for the best cost and time frame possible and oversee the construction. Architects must have the capabili
Library sources I used in my early days of freelancing included the "Standard Directory of Advertisers" and "Standard Directory of Advertising Agencies." Also known as "the Red Books" by industry insiders, you should be able to find them at any main library; I've had less luck finding them at the local level (and they're too expensive for most freelancers to buy).
The "Standard Directory of Advertisers" contains information on over 24,000 U.S. and international advertisers who each spend more than $200,000 annually on advertising. Each listing includes advertising expenditures by media, contact information, address, and more.
The "Standard Directory of Advertising Agencies" contains detailed profiles of nearly 13,500 U.S. and international advertising agencies, including accounts represented by each agency, fields of specialization, contact information, and
You've tried to make changes in your life before. People shake their heads and tell you you're crazy, each time you come up with some new scheme for a dream job.Getting people on your side is a critical to get a job like you've always dreamt about, so taking the time to get your important people with you is really vital.So, here are 5 ideas you can adopt to make sure that you've done everything to get the right people with you, because their support and encouragement will be a great help!1. Be Serious About It.By starting to lay down a plan that is well thought out and isn't impulsive, you'll be doing two things.Not
Most likely they're a hodge podge of names from a hodge podge of sources...with few added to your list solely on the criteria that they're especially good leads.
Now ask yourself how successful your clients would be if their lists were compiled in such an unscientific manner?
When you consider that the single most important element of a direct mail campaign is the list (followed closely by the offer, and THEN the copy), it becomes painfully apparent that a sloppy list is a liability indeed!
So how do you go about creating a solid list of quality prospects that you can mine for years to come?
There are some methods you can use and sources you can tap, and I reveal a few of the best here. However, It always boils down to looking in the right places for your particular specialty.
MY FAVORITE STARTING PLACE
Roughly half of my coaching students are new copywriters and when it's time to share my list building strategies with them, I always introduce them to Who's Mailing What, http://www.whosmailingwhat.com/, a rich online archive of more than 130,000 direct mail packages collected from more than 7,000 companies since 1994.
For about $30 per year, you can go into the archive and literally see "who's been mailing what," which can be a real boon for copywriters who specialize in the dozens of categories - publishing, financial, collectibles, technology, and more - covered by WMW.
For instance, I specialize in software. And while there are more than 7,300 software companies in the U.S., I need only 500 to keep busy. So which 500 should they be? Well, the BEST 500 of course...the 500 that I know are direct mailers...the 500 that I know are financially stable...the 500 that I know are well respected and trustworthy.
When I started compiling my list, I mined Who's Mailing What to discover the names of software companies that had mailed over the past two years. As "sure mailers," these companies became the richest names on my list, and remain so today.
OTHER GREAT PLACES TO LOOK
Nearly every large industry has an association, and most associations have member lists. To get your hands on the list you often need to join the association, but unless the price is really exorbitant, it's usually worth it. Remember, time is money in the freelancer's world, so the faster you can put together your list, the faster you can market to it.
The library is another place to look for lists. In addition to my "sure mailers," I added the world's most profitable software companies to my list, tracked down at the local library in the Computer and Software section of the Dunn and Bradstreet Gale Industries Handbook.
I completed my goal of assembling 500 strong names by surfing the Internet in search of newsletters, Web sites, and publications that serve the software market. There I found lists like "The Top 50 Software Venture Capital Investments," which listed software companies that had recently been infused with millions of dollars each, in venture capital.
SOME STRONG SOURCES FOR GENERALISTS
Although I believe that every business freelancer should carve out a niche for him or herself, many start out as generalists. If you fit this category, you'll find some excellent list-building sources at the library.
Chuck Thompson, one of my early coaching students, discovered the "Mail Order Business Directory" at his Chicago-area library. It lists over 5,000 names, addresses, and basic facts about U.S. firms doing business by mail.
Library sources I used in my early days of freelancing included the "Standard Directory of Advertisers" and "Standard Directory of Advertising Agencies." Also known as "the Red Books" by industry insiders, you should be able to find them at any main library; I've had less luck finding them at the local level (and they're too expensive for most freelancers to buy).
The "Standard Directory of Advertisers" contains information on over 24,000 U.S. and international advertisers who each spend more than $200,000 annually on advertising. Each listing includes advertising expenditures by media, contact information, address, and more.
The "Standard Directory of Advertising Agencies" contains detailed profiles of nearly 13,500 U.S. and international advertising agencies, including accounts represented by each agency, fields of specialization, contact information, and m
Google Adsense is a fun and easy way to make extra money. It’s important to follow the rules though as Google is serious about the integrity of this program. Not following the rules could result in your Google Adsense account being terminated. Here are a few "Do's and Don'ts" for using the program:DO - Read the Terms and Conditions and Program Policies thoroughly.DO - Read everything you can about Google Adsense. Learn from others’ experiences and mistakes.DO - Learn how to optimize your site for the most enjoyable and profitable Google Adsense experience. Realize it does take some time and hard work. That
MY FAVORITE STARTING PLACE
Roughly half of my coaching students are new copywriters and when it's time to share my list building strategies with them, I always introduce them to Who's Mailing What, http://www.whosmailingwhat.com/, a rich online archive of more than 130,000 direct mail packages collected from more than 7,000 companies since 1994.
For about $30 per year, you can go into the archive and literally see "who's been mailing what," which can be a real boon for copywriters who specialize in the dozens of categories - publishing, financial, collectibles, technology, and more - covered by WMW.
For instance, I specialize in software. And while there are more than 7,300 software companies in the U.S., I need only 500 to keep busy. So which 500 should they be? Well, the BEST 500 of course...the 500 that I know are direct mailers...the 500 that I know are financially stable...the 500 that I know are well respected and trustworthy.
When I started compiling my list, I mined Who's Mailing What to discover the names of software companies that had mailed over the past two years. As "sure mailers," these companies became the richest names on my list, and remain so today.
OTHER GREAT PLACES TO LOOK
Nearly every large industry has an association, and most associations have member lists. To get your hands on the list you often need to join the association, but unless the price is really exorbitant, it's usually worth it. Remember, time is money in the freelancer's world, so the faster you can put together your list, the faster you can market to it.
The library is another place to look for lists. In addition to my "sure mailers," I added the world's most profitable software companies to my list, tracked down at the local library in the Computer and Software section of the Dunn and Bradstreet Gale Industries Handbook.
I completed my goal of assembling 500 strong names by surfing the Internet in search of newsletters, Web sites, and publications that serve the software market. There I found lists like "The Top 50 Software Venture Capital Investments," which listed software companies that had recently been infused with millions of dollars each, in venture capital.
SOME STRONG SOURCES FOR GENERALISTS
Although I believe that every business freelancer should carve out a niche for him or herself, many start out as generalists. If you fit this category, you'll find some excellent list-building sources at the library.
Chuck Thompson, one of my early coaching students, discovered the "Mail Order Business Directory" at his Chicago-area library. It lists over 5,000 names, addresses, and basic facts about U.S. firms doing business by mail.
Library sources I used in my early days of freelancing included the "Standard Directory of Advertisers" and "Standard Directory of Advertising Agencies." Also known as "the Red Books" by industry insiders, you should be able to find them at any main library; I've had less luck finding them at the local level (and they're too expensive for most freelancers to buy).
The "Standard Directory of Advertisers" contains information on over 24,000 U.S. and international advertisers who each spend more than $200,000 annually on advertising. Each listing includes advertising expenditures by media, contact information, address, and more.
The "Standard Directory of Advertising Agencies" contains detailed profiles of nearly 13,500 U.S. and international advertising agencies, including accounts represented by each agency, fields of specialization, contact information, and
Significant credit card debt is not unusual today with many individuals carrying credit card debt of $9,500 on average. With such balances and high interest rates ranging from 18-25%, debt management and debt consolidation services may be a good option if you ever want that debt to disappear. Debt consolidation can help you better manage your debt owed to several creditors by consolidating those bills into one single loan and, thus, one monthly payment. In addition, you will repay the debt at a lower interest rate.Debt management includes far more than bill consolidation services. Debt management includes a wide array of services such as credi
When I started compiling my list, I mined Who's Mailing What to discover the names of software companies that had mailed over the past two years. As "sure mailers," these companies became the richest names on my list, and remain so today.
OTHER GREAT PLACES TO LOOK
Nearly every large industry has an association, and most associations have member lists. To get your hands on the list you often need to join the association, but unless the price is really exorbitant, it's usually worth it. Remember, time is money in the freelancer's world, so the faster you can put together your list, the faster you can market to it.
The library is another place to look for lists. In addition to my "sure mailers," I added the world's most profitable software companies to my list, tracked down at the local library in the Computer and Software section of the Dunn and Bradstreet Gale Industries Handbook.
I completed my goal of assembling 500 strong names by surfing the Internet in search of newsletters, Web sites, and publications that serve the software market. There I found lists like "The Top 50 Software Venture Capital Investments," which listed software companies that had recently been infused with millions of dollars each, in venture capital.
SOME STRONG SOURCES FOR GENERALISTS
Although I believe that every business freelancer should carve out a niche for him or herself, many start out as generalists. If you fit this category, you'll find some excellent list-building sources at the library.
Chuck Thompson, one of my early coaching students, discovered the "Mail Order Business Directory" at his Chicago-area library. It lists over 5,000 names, addresses, and basic facts about U.S. firms doing business by mail.
Library sources I used in my early days of freelancing included the "Standard Directory of Advertisers" and "Standard Directory of Advertising Agencies." Also known as "the Red Books" by industry insiders, you should be able to find them at any main library; I've had less luck finding them at the local level (and they're too expensive for most freelancers to buy).
The "Standard Directory of Advertisers" contains information on over 24,000 U.S. and international advertisers who each spend more than $200,000 annually on advertising. Each listing includes advertising expenditures by media, contact information, address, and more.
The "Standard Directory of Advertising Agencies" contains detailed profiles of nearly 13,500 U.S. and international advertising agencies, including accounts represented by each agency, fields of specialization, contact information, and
There is a growing number of very serious article marketers out there who are writing some decent content and then posting it online with bylines on the bottom to attract targeted traffic to their websites.The most serious article marketers consistently post 100 to 500 articles each month and that means writing and post 3-5 per day for the whole month, every month. But if you think that is tough to beat, there are a few article marketing online article writing aggressive entrepreneurs out there taking no prisoners and making the rest of us eat their dust as they post 500-1000 articles consistently every month.Of course sometimes these a
I completed my goal of assembling 500 strong names by surfing the Internet in search of newsletters, Web sites, and publications that serve the software market. There I found lists like "The Top 50 Software Venture Capital Investments," which listed software companies that had recently been infused with millions of dollars each, in venture capital.
SOME STRONG SOURCES FOR GENERALISTS
Although I believe that every business freelancer should carve out a niche for him or herself, many start out as generalists. If you fit this category, you'll find some excellent list-building sources at the library.
Chuck Thompson, one of my early coaching students, discovered the "Mail Order Business Directory" at his Chicago-area library. It lists over 5,000 names, addresses, and basic facts about U.S. firms doing business by mail.
Library sources I used in my early days of freelancing included the "Standard Directory of Advertisers" and "Standard Directory of Advertising Agencies." Also known as "the Red Books" by industry insiders, you should be able to find them at any main library; I've had less luck finding them at the local level (and they're too expensive for most freelancers to buy).
The "Standard Directory of Advertisers" contains information on over 24,000 U.S. and international advertisers who each spend more than $200,000 annually on advertising. Each listing includes advertising expenditures by media, contact information, address, and more.
The "Standard Directory of Advertising Agencies" contains detailed profiles of nearly 13,500 U.S. and international advertising agencies, including accounts represented by each agency, fields of specialization, contact information, and
If you are in the process of refinancing your mortgage loan, your mortgage term length can either cost or save you a lot of money. Term length is the amount of time you have to repay the mortgage and the term length you choose depends on your financial needs for the loan. Here are several tips to help choose the right term length for your financial situation when mortgage refinancing.The most popular mortgage term lengths available are 15 or 30 year loans. When choosing a term length you need to consider how long you plan on keeping your home, what you need your mortgage payment to be, and what your financial objectives for the loan are.g business by mail.
Library sources I used in my early days of freelancing included the "Standard Directory of Advertisers" and "Standard Directory of Advertising Agencies." Also known as "the Red Books" by industry insiders, you should be able to find them at any main library; I've had less luck finding them at the local level (and they're too expensive for most freelancers to buy).
The "Standard Directory of Advertisers" contains information on over 24,000 U.S. and international advertisers who each spend more than $200,000 annually on advertising. Each listing includes advertising expenditures by media, contact information, address, and more.
The "Standard Directory of Advertising Agencies" contains detailed profiles of nearly 13,500 U.S. and international advertising agencies, including accounts represented by each agency, fields of specialization, contact information, and much more. These directories are truly exciting sources of information for the freelancer who recognizes the value of smart targeting.
Finally, you never know what you'll come up with while searching the Internet. After helping dozens of coaching students build their niche market list, I have a folder full of rich places to look for high quality names.
Compiling your own personal prospect list is never fast or easy, but there is a silver lining. And that is that no other copywriter will be marketing to the same exact list that you are. So do your homework and make your list as strong as it can be. Because most of your success will flow from your list, it pays to make it as powerful as it can be.
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