to get their new glasses.

Now, I'm not suggesting it's always going to be possible (or even practical) to try and revolutionize your business, industry or market.

But it can never hurt to at least strive for it.

And the next time you create a product or promotion, brainstorm on ways to make your offers so radical -- so completely outrageous in scope -- that people's lives will actually be improved by it. Doing so practically guarantees you come up with a stronger offer that tou

If you'd like to know a way to explode the response of your copy...with even your savviest competitors riding your coattails for years into the future...then here's how a few smart businesses have done it in the past. And why you can do the same thing today with the information in this article.

Listen: If you want to write ads that propel you so far ahead of your competition there's little or no chance of them ever catching up to you -- even if your product or service is technically inferior to theirs -- there's just one thing you have to do.

And that is, quite simply, create an offer so profound...so powerful...it forces whatever industry you're in (no matter how big or crowded) to adapt.

Let me give you a couple examples.

The first is Domino's Pizza. The story behind Domino's Pizza is it was a failing college town pizza joint turned multi-million dollar empire -- that came up with the simple offer of delivering pizza in 30 minutes or less guaranteed.

Sounds simple, I know. But think about it: In order to compete, everyone else had to either match that promise or create something else to rival it.

And today, getting your pizza delivered fast is now the rule, not the exception as it had been 20 years ago. In fact, the entire pizza delivery business got better as a result of that one offer. And it allowed Domino's Pizza (which, incidentally, doesn't even offer the 30 day guarantee anymore. At least, not in my area) to dominate the market ever since.

Another example of this would be the eye-wear industry. 20 years ago, it was a miracle if you could get your glasses within a few weeks. Now it's done on the spot. Why? Because a few savvy businesses like Lens Crafters and Pearl Vision, for example, raised the bar. They started doing it in house, transforming a process that usually took several weeks, into just a few hours.

And as a result: The entire world is better served, as people don't have to wait a week or two to get their new glasses.

Now, I'm not suggesting it's always going to be possible (or even practical) to try and revolutionize your business, industry or market.

But it can never hurt to at least strive for it.

And the next time you create a product or promotion, brainstorm on ways to make your offers so radical -- so completely outrageous in scope -- that people's lives will actually be improved by it. Doing so practically guarantees you come up with a stronger offer that touc

ior to theirs -- there's just one thing you have to do.

And that is, quite simply, create an offer so profound...so powerful...it forces whatever industry you're in (no matter how big or crowded) to adapt.

Let me give you a couple examples.

The first is Domino's Pizza. The story behind Domino's Pizza is it was a failing college town pizza joint turned multi-million dollar empire -- that came up with the simple offer of delivering pizza in 30 minutes or less guaranteed.

Sounds simple, I know. But think about it: In order to compete, everyone else had to either match that promise or create something else to rival it.

And today, getting your pizza delivered fast is now the rule, not the exception as it had been 20 years ago. In fact, the entire pizza delivery business got better as a result of that one offer. And it allowed Domino's Pizza (which, incidentally, doesn't even offer the 30 day guarantee anymore. At least, not in my area) to dominate the market ever since.

Another example of this would be the eye-wear industry. 20 years ago, it was a miracle if you could get your glasses within a few weeks. Now it's done on the spot. Why? Because a few savvy businesses like Lens Crafters and Pearl Vision, for example, raised the bar. They started doing it in house, transforming a process that usually took several weeks, into just a few hours.

And as a result: The entire world is better served, as people don't have to wait a week or two to get their new glasses.

Now, I'm not suggesting it's always going to be possible (or even practical) to try and revolutionize your business, industry or market.

But it can never hurt to at least strive for it.

And the next time you create a product or promotion, brainstorm on ways to make your offers so radical -- so completely outrageous in scope -- that people's lives will actually be improved by it. Doing so practically guarantees you come up with a stronger offer that tou

nds simple, I know. But think about it: In order to compete, everyone else had to either match that promise or create something else to rival it.

And today, getting your pizza delivered fast is now the rule, not the exception as it had been 20 years ago. In fact, the entire pizza delivery business got better as a result of that one offer. And it allowed Domino's Pizza (which, incidentally, doesn't even offer the 30 day guarantee anymore. At least, not in my area) to dominate the market ever since.

Another example of this would be the eye-wear industry. 20 years ago, it was a miracle if you could get your glasses within a few weeks. Now it's done on the spot. Why? Because a few savvy businesses like Lens Crafters and Pearl Vision, for example, raised the bar. They started doing it in house, transforming a process that usually took several weeks, into just a few hours.

And as a result: The entire world is better served, as people don't have to wait a week or two to get their new glasses.

Now, I'm not suggesting it's always going to be possible (or even practical) to try and revolutionize your business, industry or market.

But it can never hurt to at least strive for it.

And the next time you create a product or promotion, brainstorm on ways to make your offers so radical -- so completely outrageous in scope -- that people's lives will actually be improved by it. Doing so practically guarantees you come up with a stronger offer that tou

ever since.

Another example of this would be the eye-wear industry. 20 years ago, it was a miracle if you could get your glasses within a few weeks. Now it's done on the spot. Why? Because a few savvy businesses like Lens Crafters and Pearl Vision, for example, raised the bar. They started doing it in house, transforming a process that usually took several weeks, into just a few hours.

And as a result: The entire world is better served, as people don't have to wait a week or two to get their new glasses.

Now, I'm not suggesting it's always going to be possible (or even practical) to try and revolutionize your business, industry or market.

But it can never hurt to at least strive for it.

And the next time you create a product or promotion, brainstorm on ways to make your offers so radical -- so completely outrageous in scope -- that people's lives will actually be improved by it. Doing so practically guarantees you come up with a stronger offer that tou

to get their new glasses.

Now, I'm not suggesting it's always going to be possible (or even practical) to try and revolutionize your business, industry or market.

But it can never hurt to at least strive for it.

And the next time you create a product or promotion, brainstorm on ways to make your offers so radical -- so completely outrageous in scope -- that people's lives will actually be improved by it. Doing so practically guarantees you come up with a stronger offer that touches and persuades more people than you would have otherwise.