Here's a "real life" example of how I used this in an ad selling a money-making product:

Instead, these experts discovered – what savvy businessmen still k

About Judgements
In the field of debt collection and delinquencies, judgments and judgement risk factors are a very real concerns. These concerns include thinking about: Will a creditor sue and seek legal judgement against me? What type of judgement will it be?

If you'd like to know how to make almost every single claim in your ads seem more credible and believable -- no matter how crazy they may sound -- then listen to this.

There is a way -- taught extensively by the late copywriter Eugene Schwartz, but almost never talked about anymore -- to buffer the really incredible and outrageous claims you make, and make them more likely to be believed.

And that is to try to inject what Schwartz called "the language of logic" into your sentences.

What is the language of logic?

Well, it's basically words and phrases that give an air of logic, reason and even science behind them. The expressions and words you'd hear in a courtroom, a lab or from a textbook.

Like, for example:

In test after test

Science shows

Research proves

Reasonably

But the fact remains

That is a fact

Incidentally

Irrefutable

The idea here is to "pepper" them in your ad here and there. This is especially important if you're talking about claims that sound unbelievable. Because by inserting a word or phrase people automatically associate with truth and logic, you tone down the "hype" part of the claim, and make it more easily believed.

Here's a "real life" example of how I used this in an ad selling a money-making product:

Instead, these experts discovered – what savvy businessmen still kn

MLM Sponsoring Tips - 7 Ways To Wow Your New Recruits
When you save your new recruits time, they will appreciate it, and you will bond them to you. Here are some ideas:1. Give them a step-by-step, tested, proven MLM business-building Action Plan (and I don't mean "make a list of your

re -- to buffer the really incredible and outrageous claims you make, and make them more likely to be believed.

And that is to try to inject what Schwartz called "the language of logic" into your sentences.

What is the language of logic?

Well, it's basically words and phrases that give an air of logic, reason and even science behind them. The expressions and words you'd hear in a courtroom, a lab or from a textbook.

Like, for example:

In test after test

Science shows

Research proves

Reasonably

But the fact remains

That is a fact

Incidentally

Irrefutable

The idea here is to "pepper" them in your ad here and there. This is especially important if you're talking about claims that sound unbelievable. Because by inserting a word or phrase people automatically associate with truth and logic, you tone down the "hype" part of the claim, and make it more easily believed.

Here's a "real life" example of how I used this in an ad selling a money-making product:

Instead, these experts discovered – what savvy businessmen still k

Search Engine Optimization – How to Outrank the Top Ten I
Here are the steps for evaluating your competition and what you need to do to out rank them in google:1) Type in your keyword, in “quotes”, your google search window.2) Perform the following steps of analysis on each of the top t

phrases that give an air of logic, reason and even science behind them. The expressions and words you'd hear in a courtroom, a lab or from a textbook.

Like, for example:

In test after test

Science shows

Research proves

Reasonably

But the fact remains

That is a fact

Incidentally

Irrefutable

The idea here is to "pepper" them in your ad here and there. This is especially important if you're talking about claims that sound unbelievable. Because by inserting a word or phrase people automatically associate with truth and logic, you tone down the "hype" part of the claim, and make it more easily believed.

Here's a "real life" example of how I used this in an ad selling a money-making product:

Instead, these experts discovered – what savvy businessmen still k

Office Chairs, Although They May Look the Same, the Differences are Important
As a seller of office chairs, I am frequently asked by my customers about computer chair designs and what posture is the best for sitting. Some of these workers have been given a very high-end ergonomic custom-made chair at their office and are

ains

That is a fact

Incidentally

Irrefutable

The idea here is to "pepper" them in your ad here and there. This is especially important if you're talking about claims that sound unbelievable. Because by inserting a word or phrase people automatically associate with truth and logic, you tone down the "hype" part of the claim, and make it more easily believed.

Here's a "real life" example of how I used this in an ad selling a money-making product:

Instead, these experts discovered – what savvy businessmen still k

Mortgage Advice To Make Mortgages A Really Smooth Ride
Mortgages are easy as long as you understand them well. But how many borrowers can be confident of their knowledge of mortgages.With the list of terms and terminologies related to mortgages growing fastly, it is difficult to keep pace wit

ate with truth and logic, you tone down the "hype" part of the claim, and make it more easily believed.

Here's a "real life" example of how I used this in an ad selling a money-making product:

Instead, these experts discovered – what savvy businessmen still know today – the best way to make a lot of money very fast is to simply “leverage” off other people’s time, efforts, resources and money.

See what I mean?

Words like "leverage" and phrases like "these experts discovered" temper the claim about making money fast -- making it more believable and easier to accept.

Try using the language of logic with your next ad. Especially if you're using big promises. You may be shocked at the bump in response you get just from doing this one, simple thing.