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Casual Articles - Copywriting Judo: How To Use Your Competition's Product Or Service To Sell Yours
Did you know you can make money (and a lot of it) by simply modeling someone else's trading plan? Yes, it is true. Unbelievably, there are many of trading gurus doing it RIGHT NOW.All you do is model your system on an already tested and pro
"Try our widget. If you don't think it absolutely blows away the widgets sold by Company X, return it for a full and immediate refund..."<
Today’s business plan is an indispensable document for any company or individual who is in business and needs, for one reason or another, to raise money, find investors, justify their actions, or simply to chart his own course of action in an intelligent and businesslike manner.If you'd like to know how to use your competition's own products and services against them -- while adding an extra layer of persuasion to your sales letters and ads -- then this article will show you how.
Look, as much as you may not want to acknowledge them, you have competition. If you don't, if you somehow found a virgin market nobody else on the planet knows about, then you will some day and this will apply then.
But the point here is you have competition. We all do. And one of the things most of are tempted to do in our ads is ignore them and act like they don't exist.
Sometimes that's a good idea but, as you will see, you can also use the existence of your competition to your advantage in your copy.
How?
Simple: You acknowledge them...and then invalidate them.
In other words, you come right on out and tell them about your competition...followed by why they should choose you over them.
For example, here's a piece of copy from an ad running right now teaching people about street-fighting:
"You’d be much better off learning 'tournament' based martial arts – like Brazilian jiu-jitsu, karate, tae-kwon-do or even boxing. Where you’ll have a referee and lots of 'rules' to make sure you don’t injure yourself or anyone else..."
In this case, the ad completely invalidates the competition for people who want to learn hard-core fighting, and not just "martial arts" or other sports-related fighting skills.
And if you really want to add some power to your copy...boldly tell your readers to compare you to the competition. You can use it in your body copy and even in your guarantee by saying something like:
"Try our widget. If you don't think it absolutely blows away the widgets sold by Company X, return it for a full and immediate refund..."Investment and Development Property in Greece
Messinia – An Investment HotspotThe latest area to become of interest to investors and developers in Greece is ‘Messinia’. It is located on the southwest of the Peloponnese where many larger parcel of development land are available. Particular attention is focusing on the a
But the point here is you have competition. We all do. And one of the things most of are tempted to do in our ads is ignore them and act like they don't exist.
Sometimes that's a good idea but, as you will see, you can also use the existence of your competition to your advantage in your copy.
How?
Simple: You acknowledge them...and then invalidate them.
In other words, you come right on out and tell them about your competition...followed by why they should choose you over them.
For example, here's a piece of copy from an ad running right now teaching people about street-fighting:
"You’d be much better off learning 'tournament' based martial arts – like Brazilian jiu-jitsu, karate, tae-kwon-do or even boxing. Where you’ll have a referee and lots of 'rules' to make sure you don’t injure yourself or anyone else..."
In this case, the ad completely invalidates the competition for people who want to learn hard-core fighting, and not just "martial arts" or other sports-related fighting skills.
And if you really want to add some power to your copy...boldly tell your readers to compare you to the competition. You can use it in your body copy and even in your guarantee by saying something like:
"Try our widget. If you don't think it absolutely blows away the widgets sold by Company X, return it for a full and immediate refund..."<
If you’re a driver who is aging, it doesn’t mean you are a driver who is facing a lack of automotive insurance. Quite the contrary, if you are a driver who is aging, you could very well be facing discounts in automotive insurance.Depending on the automotive insurance compan
In other words, you come right on out and tell them about your competition...followed by why they should choose you over them.
For example, here's a piece of copy from an ad running right now teaching people about street-fighting:
"You’d be much better off learning 'tournament' based martial arts – like Brazilian jiu-jitsu, karate, tae-kwon-do or even boxing. Where you’ll have a referee and lots of 'rules' to make sure you don’t injure yourself or anyone else..."
In this case, the ad completely invalidates the competition for people who want to learn hard-core fighting, and not just "martial arts" or other sports-related fighting skills.
And if you really want to add some power to your copy...boldly tell your readers to compare you to the competition. You can use it in your body copy and even in your guarantee by saying something like:
"Try our widget. If you don't think it absolutely blows away the widgets sold by Company X, return it for a full and immediate refund..."<
What's the next best thing to getting everything for free? It's a credit card that offers cash rewards and cash back bonus with every card use. At the same time, it allows you to choose how to claim your cash rewards. For every Discover credit card application, you are guaranteed t
In this case, the ad completely invalidates the competition for people who want to learn hard-core fighting, and not just "martial arts" or other sports-related fighting skills.
And if you really want to add some power to your copy...boldly tell your readers to compare you to the competition. You can use it in your body copy and even in your guarantee by saying something like:
"Try our widget. If you don't think it absolutely blows away the widgets sold by Company X, return it for a full and immediate refund..."<
There are thousands of Americans out there who may not be aware that there is such a thing as a prepaid credit card. If you are one of these people, don’t worry. Yes, there is such a thing and if you read on, you’ll quickly learn of its advantages of a prepaid credit card.I
"Try our widget. If you don't think it absolutely blows away the widgets sold by Company X, return it for a full and immediate refund..."
Do you see how this works?
You are actually using the weight and strength of your competition's product or service against themselves.
Instead of trying to pretend you have no competition, you actually come right on out and declare they exist...and then spin it into yet another reason for people to buy from you.
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<a href="http://www.casualarticles.com/article/160823/casualarticles-Copywriting-Judo-How-To-Use-Your-Competitions-Product-Or-Service-To-Sell-Yours.html">Copywriting Judo: How To Use Your Competition's Product Or Service To Sell Yours</a>
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[url=http://www.casualarticles.com/article/160823/casualarticles-Copywriting-Judo-How-To-Use-Your-Competitions-Product-Or-Service-To-Sell-Yours.html]Copywriting Judo: How To Use Your Competition's Product Or Service To Sell Yours[/url]
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