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Casual Articles - 11 Ways to Caffeinate Your Web Copy: Give It More Juice, Get More SALES
What makes identity theft the epidemic it has become? The fact that half of all victims know the person that committed the theft according to the Better Business Bureau's 2005 Fraud Survey.Watch out for these red flags1. ResentmentI worked for a company that handled lost stolen credit card reports. I don't know how many times someone called and said their ex or soon to be ex spouse stole all of their financial information and went on a vengeance spending spree.Of course it's not limited to former husbands and wives but anger is a powerful emotion. The obvious familiarity, total access to private information combined with the desire to do as much damage as possible makes this the most devast
6. Insert emotion and opinions. Unlike journalism which requires total objectivity, web copywriting calls for emotion and a distinct point of view. Express yourself! Defend the argument with verve and spice.
7. Involve the reader. Speak directly to him or her, just as you would in an email conversation. Ask questions: "Sounds like a pretty exciting offer, huh?" Make suggestions: "Top with fresh blueberries for added flavor and health benefits!"
8. Slip in those colloquialisms. Who's talking? The voice of your ideal customer, of course. Run through every bit of your copy and tune it up with human-to-human expressions (but please d
Some webhosting providers have cobranded webhosting service by allowing other domains names to offer free webhosting using their webhosting services and software.Among the most popular cobranded webhosting services are OCatch, Community Architect, Portland and Wigloo/Megagiga. Other cobranded webhosting services that ceased operation for the last years include: Muttle, Excelland and Homestead.0Catch or ZeroCatch Partners is a cobranded webhosting service that do not offer hardware or tech support for their users. 0Catch Partners earn by charging 50% of banner ads in member pages and 25% of the entire paid upgrade subscriptions after 10 paid signups. Partners are given banner-free web space to host the domain name
But what's so bad about your web copy, anyway? You spelled everything correctly. You didn't commit any heinous grammatical crimes. So then... what's the missing secret ingredient in the copy sauce? How will you turn on the juice that caffeinates your writing, wakes up and shakes up your readers, and ultimately brings more profit?
The missing copy ingredient is the Human Touch. Hit it right, and your copy bristles with life and fuels your customers with the purpose to purchase. Miss the boat, and you're just another webmaster, dragging his readers into the Groan Zone.
Give your copy an instant caffeine lift using this simple, step-by-step strategy as soon as tonight. Stop talking about it and just DO IT. Your website will thank you!
1. Visualize the ideal customer. Is it a little old lady who calls you a whippersnapper and chucks you under the chin? A smart-alecky hipster who uses words like "snarky"? Swim around in this person's brain for a few minutes. Which colloquialisms does she use in everyday conversation? What's her problem, and how can you solve it? Who IS she exactly; and more importantly, who does she WISH she was?
Pretend that you and your future customer are one and the same. Yes, you're speaking TO him, but you're also speaking THROUGH him. Carry this visualization with you because you'll need it for Step 3.
2. Flip the perspective. If most of your web copy informs your reader of what "we" do and what "we" have, then make the perspective switch. Give the copy a run-through, and tick off all those we's and us's. Let your trusty red pen guide the way.
Let's say you wrote a sentence that says, "We have over ten years of experience in the design industry." Revise it to something more envigorating and customer-focused, like: "Imagine how much more you can accomplish with a 10+ year professional designer on your side."
3. Turn the passive to aggressive. Action begets action. Passive lacks passion! Replace your passive verbs with action verbs and your copy comes alive.
Passive: I am a copywriter. Active: I write copy.
Passive: We are a collection of web professionals who specialize in copy, design and marketing.
Active: We provide exceptional web copy, design and marketing services for clients large and small.
(Active voice eliminates clumsy phrasing so you can express more ideas in less words. Notice I was able to squeeze an additional thought into the second, active statement.)
4. Write conversationally. How can you learn to write in a conversational tone? Ditch the robot-speak. Imitate that "voice" we talked about in Point One. "Perform" your web copy - read out loud as you review. Then, do the following:
5. Perfect the pacing. Listen to the way your copy moves. Vary your beats. You might have two or three short, choppy sentences in a row and then one longer sentence that begins with a prepositional phrase. Three questions in sequence flows much more smoothly than five. Even so: don't think about the rules so much as develop an "ear" for the flow.
6. Insert emotion and opinions. Unlike journalism which requires total objectivity, web copywriting calls for emotion and a distinct point of view. Express yourself! Defend the argument with verve and spice.
7. Involve the reader. Speak directly to him or her, just as you would in an email conversation. Ask questions: "Sounds like a pretty exciting offer, huh?" Make suggestions: "Top with fresh blueberries for added flavor and health benefits!"
8. Slip in those colloquialisms. Who's talking? The voice of your ideal customer, of course. Run through every bit of your copy and tune it up with human-to-human expressions (but please do
How to choose a good PLR website is always a difficult question for a web publisher as they have started to increasingly depend on Private Label Rights sites or PLR websites for their website content.If you are a web publisher and if you are serious about the success of your web publishing business, then you need to necessarily rely on populating your website with quality content. One way of doing it is creating the content yourself. It is, indeed, a very time consuming exercise.Having your website content written by high quality writers is another option. Even though, this option will yield unique articles and content for your website, unless you have a very deep pocket, it will work out to be a highly costly af
Give your copy an instant caffeine lift using this simple, step-by-step strategy as soon as tonight. Stop talking about it and just DO IT. Your website will thank you!
1. Visualize the ideal customer. Is it a little old lady who calls you a whippersnapper and chucks you under the chin? A smart-alecky hipster who uses words like "snarky"? Swim around in this person's brain for a few minutes. Which colloquialisms does she use in everyday conversation? What's her problem, and how can you solve it? Who IS she exactly; and more importantly, who does she WISH she was?
Pretend that you and your future customer are one and the same. Yes, you're speaking TO him, but you're also speaking THROUGH him. Carry this visualization with you because you'll need it for Step 3.
2. Flip the perspective. If most of your web copy informs your reader of what "we" do and what "we" have, then make the perspective switch. Give the copy a run-through, and tick off all those we's and us's. Let your trusty red pen guide the way.
Let's say you wrote a sentence that says, "We have over ten years of experience in the design industry." Revise it to something more envigorating and customer-focused, like: "Imagine how much more you can accomplish with a 10+ year professional designer on your side."
3. Turn the passive to aggressive. Action begets action. Passive lacks passion! Replace your passive verbs with action verbs and your copy comes alive.
Passive: I am a copywriter. Active: I write copy.
Passive: We are a collection of web professionals who specialize in copy, design and marketing.
Active: We provide exceptional web copy, design and marketing services for clients large and small.
(Active voice eliminates clumsy phrasing so you can express more ideas in less words. Notice I was able to squeeze an additional thought into the second, active statement.)
4. Write conversationally. How can you learn to write in a conversational tone? Ditch the robot-speak. Imitate that "voice" we talked about in Point One. "Perform" your web copy - read out loud as you review. Then, do the following:
5. Perfect the pacing. Listen to the way your copy moves. Vary your beats. You might have two or three short, choppy sentences in a row and then one longer sentence that begins with a prepositional phrase. Three questions in sequence flows much more smoothly than five. Even so: don't think about the rules so much as develop an "ear" for the flow.
6. Insert emotion and opinions. Unlike journalism which requires total objectivity, web copywriting calls for emotion and a distinct point of view. Express yourself! Defend the argument with verve and spice.
7. Involve the reader. Speak directly to him or her, just as you would in an email conversation. Ask questions: "Sounds like a pretty exciting offer, huh?" Make suggestions: "Top with fresh blueberries for added flavor and health benefits!"
8. Slip in those colloquialisms. Who's talking? The voice of your ideal customer, of course. Run through every bit of your copy and tune it up with human-to-human expressions (but please d
In this age of stiff competition in the corporate world, a lot of people have been turning their interests on getting a successful home based business or job. With the turn of the events, many have engaged into having a home-based business that relatively converted industry people into home based workers. For those people who are considering and pondering to engage on a home-based thing, following a few rules may help you succeed.- Get by a little help from some people who have had a successful formula in building a home-based career. These people are the same people who have manufactured the stories of success in home-based endeavors. Rightfully, they are the authority to direct you where to start and when to stop.
2. Flip the perspective. If most of your web copy informs your reader of what "we" do and what "we" have, then make the perspective switch. Give the copy a run-through, and tick off all those we's and us's. Let your trusty red pen guide the way.
Let's say you wrote a sentence that says, "We have over ten years of experience in the design industry." Revise it to something more envigorating and customer-focused, like: "Imagine how much more you can accomplish with a 10+ year professional designer on your side."
3. Turn the passive to aggressive. Action begets action. Passive lacks passion! Replace your passive verbs with action verbs and your copy comes alive.
Passive: I am a copywriter. Active: I write copy.
Passive: We are a collection of web professionals who specialize in copy, design and marketing.
Active: We provide exceptional web copy, design and marketing services for clients large and small.
(Active voice eliminates clumsy phrasing so you can express more ideas in less words. Notice I was able to squeeze an additional thought into the second, active statement.)
4. Write conversationally. How can you learn to write in a conversational tone? Ditch the robot-speak. Imitate that "voice" we talked about in Point One. "Perform" your web copy - read out loud as you review. Then, do the following:
5. Perfect the pacing. Listen to the way your copy moves. Vary your beats. You might have two or three short, choppy sentences in a row and then one longer sentence that begins with a prepositional phrase. Three questions in sequence flows much more smoothly than five. Even so: don't think about the rules so much as develop an "ear" for the flow.
6. Insert emotion and opinions. Unlike journalism which requires total objectivity, web copywriting calls for emotion and a distinct point of view. Express yourself! Defend the argument with verve and spice.
7. Involve the reader. Speak directly to him or her, just as you would in an email conversation. Ask questions: "Sounds like a pretty exciting offer, huh?" Make suggestions: "Top with fresh blueberries for added flavor and health benefits!"
8. Slip in those colloquialisms. Who's talking? The voice of your ideal customer, of course. Run through every bit of your copy and tune it up with human-to-human expressions (but please d
When you sit down to discuss your financing options for the purchase of a property, you can quickly get lost in the verbiage and minutia of finance. Here are some things you need to make sure you address.First and foremost, it is important to understand something about trying to get financing. The representative for a bank or other lender is interested in getting you as a client, not necessarily getting you the best deal. If you want someone to hunt for the best deal for you, you need to speak with an independent mortgage broker. Regardless, a bank rep is going to be sizing you up as a potential customer, not determining the cheapest possible financing package for you. Given this somewhat cynical, but true, view, you ne
Passive: We are a collection of web professionals who specialize in copy, design and marketing.
Active: We provide exceptional web copy, design and marketing services for clients large and small.
(Active voice eliminates clumsy phrasing so you can express more ideas in less words. Notice I was able to squeeze an additional thought into the second, active statement.)
4. Write conversationally. How can you learn to write in a conversational tone? Ditch the robot-speak. Imitate that "voice" we talked about in Point One. "Perform" your web copy - read out loud as you review. Then, do the following:
5. Perfect the pacing. Listen to the way your copy moves. Vary your beats. You might have two or three short, choppy sentences in a row and then one longer sentence that begins with a prepositional phrase. Three questions in sequence flows much more smoothly than five. Even so: don't think about the rules so much as develop an "ear" for the flow.
6. Insert emotion and opinions. Unlike journalism which requires total objectivity, web copywriting calls for emotion and a distinct point of view. Express yourself! Defend the argument with verve and spice.
7. Involve the reader. Speak directly to him or her, just as you would in an email conversation. Ask questions: "Sounds like a pretty exciting offer, huh?" Make suggestions: "Top with fresh blueberries for added flavor and health benefits!"
8. Slip in those colloquialisms. Who's talking? The voice of your ideal customer, of course. Run through every bit of your copy and tune it up with human-to-human expressions (but please d
We all hear it. We all say it. Everyone wants to be rich but, short of picking the lucky numbers or winning the Publisher’s Clearinghouse Sweepstakes, most people go don’t know how to amass the wealth they dream about.Here are the top tactics of successful entrepreneurs:1. “Dig the well before you’re thirsty” – ConfuciusWe discussed this last week. Marketing, whether your business or yourself, is the one task that wise people do daily – YES...DAILY. You should do at least one thing each day to keep your marketing funnel full.2. “The moment you begin to think of time as precious and that it has a price, the richer you will become.” – Robert Kiyosaki, Rich Dad’s Guide to Investing a prepositional phrase. Three questions in sequence flows much more smoothly than five. Even so: don't think about the rules so much as develop an "ear" for the flow.
6. Insert emotion and opinions. Unlike journalism which requires total objectivity, web copywriting calls for emotion and a distinct point of view. Express yourself! Defend the argument with verve and spice.
7. Involve the reader. Speak directly to him or her, just as you would in an email conversation. Ask questions: "Sounds like a pretty exciting offer, huh?" Make suggestions: "Top with fresh blueberries for added flavor and health benefits!"
8. Slip in those colloquialisms. Who's talking? The voice of your ideal customer, of course. Run through every bit of your copy and tune it up with human-to-human expressions (but please don't say 'bling,' okay? That one's my personal pet peeve.).
9. Don't forget contractions. Which sounds like someone's natural speech: "I'd like to welcome you," or "I would like to welcome you." If you guessed choice one, give yourself a gold star. Turn the "do not's" into "don'ts", the "would not's" into "wouldn'ts", etc. If I catch you using the long form of these conversational expressions, I'll be putting in a call to the Contraction Police for certain. So DO NOT-- I mean, DON'T do it!
10. Chop it down. Poorly written copy sounds like a mouthful and a half. You'll know it when you read out loud and stumble. (Please do read aloud... it really helps.) Trim away prepositional phrases like over, under, with, about, to, along with, into, out of when they occur several times in succession.
11. Call your readers to action. You're ready to take the final, critical step toward web copy perfection: the call to action. If your ultimate wish is for the customer to contact you, then add that instruction to the end of every section on EVERY page of your website. Shuttle him there on a direct link. "Contact us for a custom quote today!" (and include the URL).
Like anything, writing professional marketing materials takes years of practice and application of tried and tested techniques. This lesson is only the beginning. If you have ANY questions, or need a helping hand/pro copywriter to relieve you of this burden, email Dina AT Wordfeeder.com.
Copyright 2006 Dina Giolitto. All rights reserved.
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