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Casual Articles - 5 Quick And Easy Ways To Improve Your Copywriting!
When selecting a stock, I would suggest a long term investment, at least from one year onwards. A short term investor or a day trader would lose out on the dividends, bonus shares if any, and so on.A day trader is one who buys and sells a particular share on the same day for the profits/losses to be made on the same day, or on the same business session that he chooses. More often he doesn't have much knowledge on the particular stock, and he depends on the stock broker to do the buying and selling for him.A long time investor is more planned and has better knowledge of what he is doing.Even if a particular stock goes down on a short period,
What if you're a new business, and you don't have any testimonials yet? No problem. Give away a few samples of your product or service. Let people try it for free. In return, ask for a testimonial. If you have a good, quality product or service, you shouldn't have any fear about giving away a few free samples. The testimonials you receive in return will more than make up for the cost of the samples you gave away.
5. Close The Deal. When I began studying copywriting many
This might look like a petty question, and besides that, OK, it is none of my business. But would you mind to see what could be done if you wish, and why it may be enjoyable, so that if you are curious enough you might explore this subject more in depth for yourself?Some newly retired persons make long explorations far away, in places they always dreamt to visit but had no time or occasion to do so before. Some other people go and listen to music or to scholarly lectures about the most remote and abstruse subjects.Some learn from scratch to draw or paint. Others have finally the time and the drive to pursue their old hobby, woodcarving, copper col
Another reason to use a "Quick And Easy" headline is because it forces you to focus on a specific niche, making your headline stronger and even more effective. This is important because many beginning copywriters make the fatal mistake of trying to sell to everyone. A "Quick And Easy" headline simply won't allow you to wander. For example:
"3 Quick And Easy Ways To Become A Better Lawyer"
"10 Quick And Easy Ways To Sell Your House"
"8 Quick And Easy Ways To Get A Raise"
"5 Quick And Easy Ways To Improve Your Copywriting"
"7 Quick And Easy Baking Tips"
Without even consciously trying, each of the above headlines is focused on a specific niche...lawyers, people selling their homes, working class individuals, copywriters and people who like to cook.
And it doesn't even matter what number you use in your headline. They all work. This strategy has proven to be magical and will work over and over again. You'd be wise to use it.
2. Immediately Deliver What Your Headline Promised. After your headline attracts readers attention, immediately get right to the point and deliver what your headline promised. Don't try to be cute, and don't string your readers along. For example, did you notice how I got right into telling you about the "5 Ways To Improve Your Copywriting?" I practice what I preach.
3. Benefits, Benefits, Benefits. Another thing many beginning copywriters do is mistake features for benefits. There's a huge difference. Features are characteristics that physically describe your product or service. Benefits describe how your product or service will help the customer solve his or her problem. In other words, what the customer will gain by using the product or service. Following are a few example of features and benefits:
A feature is that "illuminated digital clock" you have in your car. A benefit is that clock allows you to see what time it is at night.
A feature is a "high resolution computer monitor." A benefit is that computer monitor gives you a sharper image and is easier on the eyes.
A feature is your new recliner has "reinforced lumbar support." A benefit is that recliner is comfortable and will help support your lower back.
A feature is GPS (Global Positioning System). A benefit is a GPS will prevent you from getting lost.
A feature is the room service that your hotel provides. A benefit is that room service allows you to eat in the comfort and privacy of your own room at your convenience.
A feature is "Lojack." A benefit is Lojack will help police find your car, if it gets stolen.
Remember this little phrase: "Features are nice, but benefits pay the bills!"
4. Give Overwhelming Proof. I see so many ads and salesletters that make outrageous claims that aren't substantiated by a shred a proof. Just because someone says something, doesn't make it true. Don't just tell me how great your product or service is. Prove it to me! How? The most common way to prove your claims are the use of testimonials. The more testimonials, the better. But don't use bogus testimonials. Use "real" testimonials with the customers full name and website or e-mail address.
What if you're a new business, and you don't have any testimonials yet? No problem. Give away a few samples of your product or service. Let people try it for free. In return, ask for a testimonial. If you have a good, quality product or service, you shouldn't have any fear about giving away a few free samples. The testimonials you receive in return will more than make up for the cost of the samples you gave away.
5. Close The Deal. When I began studying copywriting many
The rush of local advertisers staking their claim to the top paid advertising spots on the search engines, networks and local online directories surprised Gordon Borrell, president and chief executive of market research firm Borrell Associates. His firm’s research shows that US companies who operate strictly on a local level will spend $3.9 billion dollars for online advertising in 2005. That’s roughly double what they had predicted for the year and well above the 28.4% growth they reported for 2004.Borrell’s numbers are conservative however, when compared to the United Kingdom (UK) spending numbers released by the Interactive Advertising Bureau. They sh
"3 Quick And Easy Ways To Become A Better Lawyer"
"10 Quick And Easy Ways To Sell Your House"
"8 Quick And Easy Ways To Get A Raise"
"5 Quick And Easy Ways To Improve Your Copywriting"
"7 Quick And Easy Baking Tips"
Without even consciously trying, each of the above headlines is focused on a specific niche...lawyers, people selling their homes, working class individuals, copywriters and people who like to cook.
And it doesn't even matter what number you use in your headline. They all work. This strategy has proven to be magical and will work over and over again. You'd be wise to use it.
2. Immediately Deliver What Your Headline Promised. After your headline attracts readers attention, immediately get right to the point and deliver what your headline promised. Don't try to be cute, and don't string your readers along. For example, did you notice how I got right into telling you about the "5 Ways To Improve Your Copywriting?" I practice what I preach.
3. Benefits, Benefits, Benefits. Another thing many beginning copywriters do is mistake features for benefits. There's a huge difference. Features are characteristics that physically describe your product or service. Benefits describe how your product or service will help the customer solve his or her problem. In other words, what the customer will gain by using the product or service. Following are a few example of features and benefits:
A feature is that "illuminated digital clock" you have in your car. A benefit is that clock allows you to see what time it is at night.
A feature is a "high resolution computer monitor." A benefit is that computer monitor gives you a sharper image and is easier on the eyes.
A feature is your new recliner has "reinforced lumbar support." A benefit is that recliner is comfortable and will help support your lower back.
A feature is GPS (Global Positioning System). A benefit is a GPS will prevent you from getting lost.
A feature is the room service that your hotel provides. A benefit is that room service allows you to eat in the comfort and privacy of your own room at your convenience.
A feature is "Lojack." A benefit is Lojack will help police find your car, if it gets stolen.
Remember this little phrase: "Features are nice, but benefits pay the bills!"
4. Give Overwhelming Proof. I see so many ads and salesletters that make outrageous claims that aren't substantiated by a shred a proof. Just because someone says something, doesn't make it true. Don't just tell me how great your product or service is. Prove it to me! How? The most common way to prove your claims are the use of testimonials. The more testimonials, the better. But don't use bogus testimonials. Use "real" testimonials with the customers full name and website or e-mail address.
What if you're a new business, and you don't have any testimonials yet? No problem. Give away a few samples of your product or service. Let people try it for free. In return, ask for a testimonial. If you have a good, quality product or service, you shouldn't have any fear about giving away a few free samples. The testimonials you receive in return will more than make up for the cost of the samples you gave away.
5. Close The Deal. When I began studying copywriting many
Product Launching Secrets – What the Experts Don’t Want You to Know IIIThis is the ‘one-time offer’ ploy. It is also an example of an up-sell. You originally wanted the tempting offer of the $20 software, but what you are being told in effect is that having paid the $20, your purchase is not really that good. In fact it is next to useless and you need to part with another $27 to get the real thing.What the marketer has done here is rather than advertise a product at $47, a price that might deter customers from buying, it has been offered in two lots of $20 and $27. Since the $20 has just been paid, the customer is psychologically more prepared to
3. Benefits, Benefits, Benefits. Another thing many beginning copywriters do is mistake features for benefits. There's a huge difference. Features are characteristics that physically describe your product or service. Benefits describe how your product or service will help the customer solve his or her problem. In other words, what the customer will gain by using the product or service. Following are a few example of features and benefits:
A feature is that "illuminated digital clock" you have in your car. A benefit is that clock allows you to see what time it is at night.
A feature is a "high resolution computer monitor." A benefit is that computer monitor gives you a sharper image and is easier on the eyes.
A feature is your new recliner has "reinforced lumbar support." A benefit is that recliner is comfortable and will help support your lower back.
A feature is GPS (Global Positioning System). A benefit is a GPS will prevent you from getting lost.
A feature is the room service that your hotel provides. A benefit is that room service allows you to eat in the comfort and privacy of your own room at your convenience.
A feature is "Lojack." A benefit is Lojack will help police find your car, if it gets stolen.
Remember this little phrase: "Features are nice, but benefits pay the bills!"
4. Give Overwhelming Proof. I see so many ads and salesletters that make outrageous claims that aren't substantiated by a shred a proof. Just because someone says something, doesn't make it true. Don't just tell me how great your product or service is. Prove it to me! How? The most common way to prove your claims are the use of testimonials. The more testimonials, the better. But don't use bogus testimonials. Use "real" testimonials with the customers full name and website or e-mail address.
What if you're a new business, and you don't have any testimonials yet? No problem. Give away a few samples of your product or service. Let people try it for free. In return, ask for a testimonial. If you have a good, quality product or service, you shouldn't have any fear about giving away a few free samples. The testimonials you receive in return will more than make up for the cost of the samples you gave away.
5. Close The Deal. When I began studying copywriting many
Shopping Carts, otherwise known as eCommerce solutions or ecommerce websites are the internet equivalent of your high street store. This by no means substitutes a visit to the shops, however in these days of increasing shopping cart activity you need to be correctly informed of their benefits and pitfalls before you attempt to implement them into your internet marketing strategy.Many individuals and small companies alike have the idea that promoting their goods via shopping carts will send an avalanche of cash whizzing into their bank accounts on a daily basis. Indeed this scenario can and does occur, but not without some careful planning and implementat
A feature is your new recliner has "reinforced lumbar support." A benefit is that recliner is comfortable and will help support your lower back.
A feature is GPS (Global Positioning System). A benefit is a GPS will prevent you from getting lost.
A feature is the room service that your hotel provides. A benefit is that room service allows you to eat in the comfort and privacy of your own room at your convenience.
A feature is "Lojack." A benefit is Lojack will help police find your car, if it gets stolen.
Remember this little phrase: "Features are nice, but benefits pay the bills!"
4. Give Overwhelming Proof. I see so many ads and salesletters that make outrageous claims that aren't substantiated by a shred a proof. Just because someone says something, doesn't make it true. Don't just tell me how great your product or service is. Prove it to me! How? The most common way to prove your claims are the use of testimonials. The more testimonials, the better. But don't use bogus testimonials. Use "real" testimonials with the customers full name and website or e-mail address.
What if you're a new business, and you don't have any testimonials yet? No problem. Give away a few samples of your product or service. Let people try it for free. In return, ask for a testimonial. If you have a good, quality product or service, you shouldn't have any fear about giving away a few free samples. The testimonials you receive in return will more than make up for the cost of the samples you gave away.
5. Close The Deal. When I began studying copywriting many
Whatever type of retirement fund you have, be it 401k 403b, Roth IRA or plain old IRA, you want to spread your risk.Stocks go up and go down. Treasuries and government backed bonds are very safe, but they also go up and down in value, although you will always get a reasonable return. You can lose your shirt in futures and commodities. Gold is attractive, too. So what should you do?Most people start off with investing in mutual funds, or they rely on a professional adviser – by the way professional means that he gets paid for doing that job, so don't assume a professional adviser is an expert. Mutual funds generally invest in stocks, but it is cert
What if you're a new business, and you don't have any testimonials yet? No problem. Give away a few samples of your product or service. Let people try it for free. In return, ask for a testimonial. If you have a good, quality product or service, you shouldn't have any fear about giving away a few free samples. The testimonials you receive in return will more than make up for the cost of the samples you gave away.
5. Close The Deal. When I began studying copywriting many years ago, one of the first things I was taught was to ask for the sale at least seven times. This is called "closing the deal," or "call to action." Why seven times? Because people are preconditioned to say NO. It's a psychological mechanism.
It starts when we're little babies, and our parents constantly tell us NO. It continues into our school years, when our teachers constantly tell us NO. And we deal with it everyday at work when our bosses tell us NO. So when people come across your ad or salesletter, they already have their guard up. So you have to slowly chip away at all of those years of hearing NO, NO, NO! That's why you have to ASK, ASK, ASK for the sale at least seven times.
Following are a few examples of closing the deal:
"Limited time offer. Order today"
"Buy now"
"Supplies limited. Order now"
"Order today"
"This offer closes at midnight"
"We're only selling 500 copies and that's it"
"Free gift, when you order today"
"Free bonus"
When it comes to closing the deal, you're limited only by your imagination. The main thing is to ASK, ASK, ASK!!!
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