Casual Articles - Writing and Speaking

Goals Are Necessary (Part 5)
Well I hope so far everyone is enjoying my series on goals. Unfortunately I’m not getting them out as fast as I had hoped. Working on the internet is a great thing but I don’t care what anybody says it’s not all cut and dry. Most of my time is done affiliate marketing and blogging and if anybody ever tells you that you can go to sleep and put your business on cruise control then think again because that’s not the way it happens. Anyways that’s not what your here to read so I will get on with my next excerpt on goals.I Think I CanRemember the story of the little red train that didn’t know if he could make it over the hill. However with these words it gave him enough incentive not to quit and with persistence he made it over the hill. So when you are feeling overwhelmed or you just feel like you are going no where then say these words. As silly as it may seem stand in front of the mirror and say “I think I can.” You can even change the words to “I know I can.” I guarantee after a couple minutes

, and will convert more prospects into customers than any other method available.

This is known as compounding. It is, I believe, the most powerful direct response marketing method you can use for closing and selling the largest amount of prospects in the shortest amount of time.

NOT TO BE OVER LOOKED - OTHER NITTY GRITTY BASICS

Test, test, test!!! Test your offer. Test your headlines. Test your copy. Test your artwork. Test your packaging. Test your mailing list. Test, test, test! When you discover what works – keep doing it! You can only determine what works and what does not work by testing, testing and more testing. Never stop testing. Key your test and keep good records.

Plan your campaigns during the months when response is known to be the best. This is the known order, from best to worst: January, February, and October are the top 3. The next best months are September, March, April, and November. May, June, July, August and December are traditionally dismal months. The basic thought to keep in mind when plann

Reti di Computer - DNS - Computers Networks
Every web site has a name, of course, like for instance, www.google.it and so on. Its files are on a server that is a computer in some part of the world. So when we write a domain name (www.google.it) in the address line of our browser, ( the URL line ) we can see the web site we were looking for.But computers do not work with real names but with numbers only. So there must be a way to let them understand what we are writing in our browser.DNS - Domain Name Service - is a system which translates a domain name into numbers.The web site www.google.it is translated into 216.239.39.104. In fact if we write this numbers in the address line of our browser, we are redirected the web site google.itThis numbers are the IP - Internet Protocol - address.Any computer connected to the Internet has a unique IP address, in the form of XXX.XXX.XXX.XXX, where XXX is an integer between 1 and 255. This number identifies the computer and the network to which it is connected.There are a lot

THE TOP TEN MIND STIMULATORS

The reader of your marketing piece mind responds to stimuli. There are many different stimuli to which the mind responds. You want to create intense desire and enthusiasm for your offer in the mind of the reader. The ten stimuli to which the mind responds most freely are:

Sex
Love
Fame
Power
Music
Friendship
Money and Financial Gain
Fear
Health
Narcotics and Alcohol

These 3 direct response-marketing basics will help you write a compelling message that will motivate your reader to make “your most wanted response.” To buy, to subscribe, to contact you whatever the response is that you desire.

Above we discussed the psychological aspects of your message. Now lets discuss basic mechanics of your direct marketing campaign.

THE RIGHT MESSAGE TO THE RIGHT MARKET

You must send your message to the people who are interested in what you have to offer. That makes sense doesn’t it?

Well why do so few marketers follow this simple basic?

Know who your potential customers are. Where do they hang out? What key words do they use when they fill out search engine inquires? What type of web sites do they visit regularly? What type of periodicals, newspapers, newsletters, etc do they subscribe to and read?

You must see, feel, hear, smell, and taste the world as your potential customer would. You have to get into their skins. How else can you find out what benefits they want and how they want them delivered. That is the only way you are going to know where to find them and what kind of marketing messages they will respond to.

Think. Be creative. Be imaginative. What other potential markets are there to investigate? You are marketing a new widget for men hobbyist. Your obvious targets are the men involved in that hobby. Do they have significant others? Do you think the wives and girlfriends may be a potential market? Can the product be used for other purposes? Is there a market potential there? Is there a niche market you can focus in?

Before you can sell to them you must know who they are, where they are, what they want, how they buy it, and how to persuade them.

CAPTURE YOUR POTENTIAL CUSTOMERS CONTACT INFORMATION!

Their mailing address. Their telephone number. Their fax number. Their email address. Whichever method you will be using to send your follow up messages, be sure you get the appropriate contact information. Then build and maintain a clean up to date listing of this information.

This list is golden.

Always offer your potential customer something FREE in exchange for their contact information.

Free reports
Free telephone consultation
Special price break
Free subscription to a newsletter
Free books
Free audio cassette.

Get my point.

Offering something free is the single best way to capture their attention, to get your prospect to raise their hand and say I am interested, and get them to opt-in to your list.

Why is this important?

Well that leads me into the next basic.

ALWAYS STAY IN CONTACT WITH YOUR CUSTOMERS

The vast majority of those you contact usually will not buy your product or service on the first contact. This does not mean that they are not interested. Maybe the timing of your initial message wasn’t right.

Think about it yourself. How many times have you looked for information about an offer you received a while ago, that you are now ready to take advantage of? If the marketer of that product had stayed in contact with you on a timely basis they would have made a sale.

Right?

Well the same thing is true about your potential customers. That is why the list of contact information is so important.

According to a national survey, it takes “on average” 6 to 9 different exposures of your product or service message before a potential customer starts to feel comfortable about doing business with you.

Following up is critical to your direct response marketing success.

Sequential contacts of similar messages about your product or service to your opt-in list reduces customer resistance, increase their familiarity with you, and will convert more prospects into customers than any other method available.

This is known as compounding. It is, I believe, the most powerful direct response marketing method you can use for closing and selling the largest amount of prospects in the shortest amount of time.

NOT TO BE OVER LOOKED - OTHER NITTY GRITTY BASICS

Craigslist Is Making Online Marketers More Money
When it comes to ways of making money on the Internet, marketers are very adept at taking advantage of every traffic source and customer resource available. One of the more profitable sources of customers available is Craigslist.Craigslist attracts millions of people looking to purchase and sell every month and the online marketer who wants to make more money with their business should be including some sort of Craiglist marketing. It's easy, it's free and it's very profitable for those willing to take advantage of it.Some Ways To Make Money With Craigslist1. If your online business offers services directed towards other webmasters, submit listings offering these services. There is an unbelievable number of people who turn to Craigslist to solve their online marketing needs simply because Craigslist is so big and it's really one of the only places they know of.2. Do you use your website for selling tangible products? Whenever you have a sale or some special offer, go over to the pro

w who your potential customers are. Where do they hang out? What key words do they use when they fill out search engine inquires? What type of web sites do they visit regularly? What type of periodicals, newspapers, newsletters, etc do they subscribe to and read?

Before you can sell to them you must know who they are, where they are, what they want, how they buy it, and how to persuade them.

CAPTURE YOUR POTENTIAL CUSTOMERS CONTACT INFORMATION!

This list is golden.

Always offer your potential customer something FREE in exchange for their contact information.

Free reports
Free telephone consultation
Special price break
Free subscription to a newsletter
Free books
Free audio cassette.

Get my point.

Offering something free is the single best way to capture their attention, to get your prospect to raise their hand and say I am interested, and get them to opt-in to your list.

Why is this important?

Well that leads me into the next basic.

ALWAYS STAY IN CONTACT WITH YOUR CUSTOMERS

Right?

Well the same thing is true about your potential customers. That is why the list of contact information is so important.

Following up is critical to your direct response marketing success.

This is known as compounding. It is, I believe, the most powerful direct response marketing method you can use for closing and selling the largest amount of prospects in the shortest amount of time.

NOT TO BE OVER LOOKED - OTHER NITTY GRITTY BASICS

Career Coaching Finds Your Motivation When You Can't
Sure, we've all had those days. You head for work in a foul mood, dreading another eight hours of monotony and tedium. There's nowhere to go within the company and your boss is no help, so you fight the urge to tell off your manager and quit on the spot, just like in that old Johnny Paycheck song.Ever wonder, however, if it's not the job, but your perspective?For many people, getting stuck in a rut on their career path is a common occurrence. Lacking goals, motivation, or an ability to shake loose the ties that bind them, many workers simply play out the same routine day in and day out, living a life that includes a career that leaves them unfulfilled and wanting for more.Whether you're one of those people, or just know someone like that, it may help to know that "stuck-in-a-rut" behavior is so common that an entire career field has grown by leaps and bounds in response to a perceived need to help people find the motivation to move on to bigger and better things. Building on the popularity of l

u must know who they are, where they are, what they want, how they buy it, and how to persuade them.

CAPTURE YOUR POTENTIAL CUSTOMERS CONTACT INFORMATION!

This list is golden.

Always offer your potential customer something FREE in exchange for their contact information.

Free reports
Free telephone consultation
Special price break
Free subscription to a newsletter
Free books
Free audio cassette.

Get my point.

Offering something free is the single best way to capture their attention, to get your prospect to raise their hand and say I am interested, and get them to opt-in to your list.

Why is this important?

Well that leads me into the next basic.

ALWAYS STAY IN CONTACT WITH YOUR CUSTOMERS

Right?

Well the same thing is true about your potential customers. That is why the list of contact information is so important.

Following up is critical to your direct response marketing success.

This is known as compounding. It is, I believe, the most powerful direct response marketing method you can use for closing and selling the largest amount of prospects in the shortest amount of time.

NOT TO BE OVER LOOKED - OTHER NITTY GRITTY BASICS

What Cyber-Price for a National Identity?
This is a case of 'let the seller beware' ...The tiny Polynesian island nation of Niue is beginning to think it's been had.Frankly, it's clear they didn't do their homework before they did their deal.Ironically, it seems the buyer hadn't really done his, either.Anyone who has been inundated by advertisements for 'global domains' can easily understand that it's a burgeoning business. The specter of purchasing a domain at a much better price than the more common 'dot com' or 'dot net' or 'dot org' is most attractive to most aspiring entrepeneurs on limited budgets. This niche's market leader is most likely Global Domains International (GDI), which has no doubt put Western Samoa on the mental map of many a cybernaut. The key element in that deal is that the Western Samoan government granted the rights to GDI in return for a royalty for every domain sold.Niue's name is derived from the local language's phrase for, "Look, a coconut!" It seems they should have used theirs more thoroughl

Right?

Well the same thing is true about your potential customers. That is why the list of contact information is so important.

Following up is critical to your direct response marketing success.

This is known as compounding. It is, I believe, the most powerful direct response marketing method you can use for closing and selling the largest amount of prospects in the shortest amount of time.

NOT TO BE OVER LOOKED - OTHER NITTY GRITTY BASICS

A Repeatable Formula Is The Best-Kept Internet Marketing Secret
The title of my article is a giveaway to what I'll be revealing next, but this 'secret' is really no secret at all as all the major businesses in the world do it, but somehow Internet Marketers don't seem to have a firm grasp on it. Consider the ubiquitous Starbucks chain - you'll find them in almost every major city in the world. What are some of the keys of their success? They have a repeatable business which they can quickly setup anywhere in the world and customers can expect the same quality and products no matter where! Its as simple as that.So how does that apply to the Internet Marketer? Imagine a scenario where you can take a new product (be it a Resell Rights or Private Label Rights product) and very quickly make a sales page, upload and promote it. Then announce it to your regular traffic channels and rake it the profits. Then imagine being able to do this repeatedly. That's where the profits lie, in launching multiple projects with your own profitable formula!This article would not go into

, and will convert more prospects into customers than any other method available.

This is known as compounding. It is, I believe, the most powerful direct response marketing method you can use for closing and selling the largest amount of prospects in the shortest amount of time.

NOT TO BE OVER LOOKED - OTHER NITTY GRITTY BASICS

When you write your copy, indent your paragraphs. This gives your letter a more personal feel.

Always include a P.S at the end of your marketing letter. The P.S. is the second most read portion of a sales message. It should summarize the key benefits your product or service offers.

When mailing your message, use letterhead, a 3-1/2 x 7-12 good quality envelope with multiple postage stamps on it, preferably commemorative stamps. Or consider postcards. They don’t have to be opened; therefore, half the battle of getting the recipient to read your message has been conquered.

The best color combination for your marketing message is black printing on a white background with a blue signature.

Use photographs of your product instead of line drawings. According to Jay Conrad Levinson, author of The Guerrilla Marketing Series, “In my own experience copy with a color photograph of a “FREE GIFT” which the recipient will receive for responding performs best of all. And when that color photo shows through the window envelope, along with the line “A FREE GIFT for You!”- Gangbusters!”

Asking for your customers’ opinion is one of the best-known ways to get them to review your offer. A survey form with an offer of a free gift for completing of the survey gets results.

Ask for the order. Ask your prospect to buy and make it easy for them to make the purchase. Your order fulfillment process should speak for itself. It should tell the buyer how much it cost, where to send the order, how to contact you if they have questions, what type of guarantee you offer, which type of payment options are available and how soon their order will be handled. The inclusion of testimonials by satisfied customers helps build customer confidence.

There you have it, basic direct response marketing principles.

Many of you believe that successful direct response marketing is some big secret reserved for a few. You feel that it is necessary to be guided and hand held by a marketing guru who will teach you their special tricks, tips, strategies, and techniques.

The truth?

There are no secrets. There are no special tricks, tips, strategies or techniques.

Applying these basic direct response-marketing principles is all that it takes to be a successful marketer.

These basic principles will work in any medium, Internet marketing, classified ad marketing, telemarketing, mail order marketing, direct mail marketing, email marketing, and display ad marketing.

Re-read this article. Focus on mastering the basic direct response marketing principles described here. Apply these basics to your marketing project.

If you do, you’ll be able to write your own paycheck for any amount you desire.

"End of Part 2"

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The internet has turned into one of the most powerful tools to market your business or products. Unfortunately, many people think that just by building a website, that they will be able to turn their opportunity, idea, or service into an ATM machine. I'm sorry to burst your bubble, but that just isn't going to happen if you are not willing to put in the time to get recognized. Chances are that if you have an idea, someone else has already thought about it and is making money off of it. The problem is the saturation.

How will refering new affiliates to an affiliate program make me money in the future? Thats where a 2 tier affiliate program works like magic!

Like any industry, Internet Marketing has its own marketing tools and software... but your most valuable marketing tool will always be Knowledge. Read this article to find out why...

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Casual Articles - Back to the Basics, Part 2

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