Casual Articles - Writing and Speaking

Viatical Life Settlement Associations
A viatical settlement is the process by which a terminally ill person, whose life expectancy is not more than two years, can sell his life insurance policy to another person.The investor buys the policy at a cost that is only a percentage of the principal amount, and then, after the death of the policyholder, he can collect the benefits. This process is actually a gamble, which might seem distressing to many. This is not so if the transaction is carried out in a fair manner. To ensure that the transactions are fair and that the patie

Ignite their emotions.

Why we all hate our boss!
No more Monday morning blues!
Throw away your glasses forever.
Why rubbish is YOUR fault!

Sometimes you need to grab those readers and compell them to read your articles by raising their emotion levels. Sometimes you are actually challenging them to argue with you.

4. Appeal to their curiosity.

How 'X' & 'Y' made a million from 1 simple widget.
Double your Adsense income overnight with this one simple strategy.
What New Year resolutions did Madonna make this year?

Make sure that you use your Keywords, that you've based your article on. Those looking fo

The Hottest Ticket Items to Include in your Website Marketing Strategy for 2006 and Beyond!
Shouldn’t we all be flying around in spaceships by now? I don’t know about you, but I was a massive Star Wars fan and Trekkie. I loved the technology, that’s why I got into computers in the first place. So why hasn’t technology taken over the world? Where is my lightsaber, speeder bike and portable comms unit? Look around you my friends, the future IS here!Do you own a mobile phone? A laptop? PDA? Do you have a broadband connection? Does your car have fuel injection? Traction control? Satellite nav

The secret ingredient to all successful articles is writing a great 'Headline'. Whoever your reader is:

Website visitor
Robot web spider
Other website owners

All great articles that are optimised for your website have one thing in common.

A great Headline!

What is a Headline?
Why is writing a great Headline important?
How do you write a great Headline?

What is a Headline?

It's the bulletins that open up the news on the radio or TV.
It's what's written on the front of the news stand.
It announces the content of the article.

Headlines are used to pull the eyes to the page & compel the reader to read on... If they have searched for a specific word then, if your headline contains that word, they will be drawn to it.

Why is writing a great Headline important?

In a world of news, reports, sounds & pictures we suffer information overload - Headlines help focus the readers attention - grab their interest & give a reason for them to spend time reading your article. You do write your articles to be read, don't you? I know that some write articles just so that they include their website links or affiliate links, but these empty, badly planned articles are not the most successful on the web.

How do you go about writing a good Headline for an article.

Consider the following:

learn the secret formula to .....
I made the fatal mistake ......, make sure you don't!
Why ..... & ...... grab your customers attention.
The last word on ........
Cash in on ....... before others do.
OH NO... Bush has done it again!

Didn't they all say 'read me' I have something important to say? Didn't they all indicate the nature of the article to come? Didn't they all have an element of curiosity about them? Didn't they all have impact?

Writing a good headline for an article is an art that one gets better and better at.

But here are some simple rules to follow and help you supercharge your Headlines:

1. Appeal to your readers biggest desires

Make money.
Get healthy.
Loose weight.
Achive more.
Look ten years younger.
Find love. Readers are often looking for solutions to their problems. If your Headline is the answer to their problem then they will read on.

2. Acknowledge their fears.

Avoid making this costly mistake.
Act now ... don't loose out!
The terrible truth about 'X' and how to avoid it.

Sometimes readers haven't acknowledged a problem or are only just becoming aware of it. By suggesting that you know the problem and can help with the solution will get them to read on.

3. Ignite their emotions.

Why we all hate our boss!
No more Monday morning blues!
Throw away your glasses forever.
Why rubbish is YOUR fault!

Sometimes you need to grab those readers and compell them to read your articles by raising their emotion levels. Sometimes you are actually challenging them to argue with you.

4. Appeal to their curiosity.

How 'X' & 'Y' made a million from 1 simple widget.
Double your Adsense income overnight with this one simple strategy.
What New Year resolutions did Madonna make this year?

Make sure that you use your Keywords, that you've based your article on. Those looking for

Can You Get Cash Out of a Bad Credit Mortgage Refinance?
Bad credit may not stop you from getting cash out of a mortgage refinance. Many people have less than perfect credit and there are lenders who are willing to work with you to get you the cash you need.Bad Credit Mortgage RefinancesFor many people who have bad credit, mortgage refinancing is an intimidating process. But, it doesn’t have to be that way. Bad credit doesn’t always lessen your chance of being approved for a loan. In many cases, it simply means that you will be paying higher rates than people who have very go

reader to read on... If they have searched for a specific word then, if your headline contains that word, they will be drawn to it.

Why is writing a great Headline important?

How do you go about writing a good Headline for an article.

Consider the following:

learn the secret formula to .....
I made the fatal mistake ......, make sure you don't!
Why ..... & ...... grab your customers attention.
The last word on ........
Cash in on ....... before others do.
OH NO... Bush has done it again!

Writing a good headline for an article is an art that one gets better and better at.

But here are some simple rules to follow and help you supercharge your Headlines:

1. Appeal to your readers biggest desires

Make money.
Get healthy.
Loose weight.
Achive more.
Look ten years younger.
Find love. Readers are often looking for solutions to their problems. If your Headline is the answer to their problem then they will read on.

2. Acknowledge their fears.

Avoid making this costly mistake.
Act now ... don't loose out!
The terrible truth about 'X' and how to avoid it.

Sometimes readers haven't acknowledged a problem or are only just becoming aware of it. By suggesting that you know the problem and can help with the solution will get them to read on.

3. Ignite their emotions.

Why we all hate our boss!
No more Monday morning blues!
Throw away your glasses forever.
Why rubbish is YOUR fault!

Sometimes you need to grab those readers and compell them to read your articles by raising their emotion levels. Sometimes you are actually challenging them to argue with you.

4. Appeal to their curiosity.

How 'X' & 'Y' made a million from 1 simple widget.
Double your Adsense income overnight with this one simple strategy.
What New Year resolutions did Madonna make this year?

Make sure that you use your Keywords, that you've based your article on. Those looking fo

Search Engine Optimization-On Page
Lets Begin with On-Page Optimization!Do not worry! I made it as easy to understand as I could!At first what the hell is On-Page Optimization?-you would ask. On-Page Optimization means that your site design and more important, your CONTENT should be easily readable by the search engine bots, and the keywords for which you optimize your site should be placed correctly. Search Engine bots are programs who will come to your site and read it's content. What does a search engine bot see?Nice question.

nsider the following:

learn the secret formula to .....
I made the fatal mistake ......, make sure you don't!
Why ..... & ...... grab your customers attention.
The last word on ........
Cash in on ....... before others do.
OH NO... Bush has done it again!

Writing a good headline for an article is an art that one gets better and better at.

But here are some simple rules to follow and help you supercharge your Headlines:

1. Appeal to your readers biggest desires

Make money.
Get healthy.
Loose weight.
Achive more.
Look ten years younger.
Find love. Readers are often looking for solutions to their problems. If your Headline is the answer to their problem then they will read on.

2. Acknowledge their fears.

Avoid making this costly mistake.
Act now ... don't loose out!
The terrible truth about 'X' and how to avoid it.

Sometimes readers haven't acknowledged a problem or are only just becoming aware of it. By suggesting that you know the problem and can help with the solution will get them to read on.

3. Ignite their emotions.

Why we all hate our boss!
No more Monday morning blues!
Throw away your glasses forever.
Why rubbish is YOUR fault!

Sometimes you need to grab those readers and compell them to read your articles by raising their emotion levels. Sometimes you are actually challenging them to argue with you.

4. Appeal to their curiosity.

How 'X' & 'Y' made a million from 1 simple widget.
Double your Adsense income overnight with this one simple strategy.
What New Year resolutions did Madonna make this year?

Make sure that you use your Keywords, that you've based your article on. Those looking fo

Last Will And Testament Formats
A last will or testament is a document that has vital information on the ratio at which a person wishes to distribute his property and possessions, after death. Last will and testament basically regulates the rights of others over the testator's property and family, after his death. Everyone, regardless of age, should prepare a will and register it, to protect their assets. People above 18 years of age are officially permitted to draft their wills. They are usually formulated with the help of typewriters or word processors.There are

eal to your readers biggest desires

Make money.
Get healthy.
Loose weight.
Achive more.
Look ten years younger.
Find love. Readers are often looking for solutions to their problems. If your Headline is the answer to their problem then they will read on.

2. Acknowledge their fears.

Avoid making this costly mistake.
Act now ... don't loose out!
The terrible truth about 'X' and how to avoid it.

Sometimes readers haven't acknowledged a problem or are only just becoming aware of it. By suggesting that you know the problem and can help with the solution will get them to read on.

3. Ignite their emotions.

Why we all hate our boss!
No more Monday morning blues!
Throw away your glasses forever.
Why rubbish is YOUR fault!

Sometimes you need to grab those readers and compell them to read your articles by raising their emotion levels. Sometimes you are actually challenging them to argue with you.

4. Appeal to their curiosity.

How 'X' & 'Y' made a million from 1 simple widget.
Double your Adsense income overnight with this one simple strategy.
What New Year resolutions did Madonna make this year?

Make sure that you use your Keywords, that you've based your article on. Those looking fo

How to Skyrocket Your Affiliate Marketing Revenue in 30 Days or Less
Starting up your internet business as a member of an affiliate program is an exciting thing due to all of the possibilities and potential this industry has. By becoming an affiliate marketer, you can finally gain complete control of your financial destiny. However, in order to create an income from affiliate marketing programs, you must learn how these programs work, discover how to generate traffic, and ultimately how you will use these products to make you money. Now, if you have not joined an affiliate program as of yet then now is the b

Ignite their emotions.

Why we all hate our boss!
No more Monday morning blues!
Throw away your glasses forever.
Why rubbish is YOUR fault!

Sometimes you need to grab those readers and compell them to read your articles by raising their emotion levels. Sometimes you are actually challenging them to argue with you.

4. Appeal to their curiosity.

How 'X' & 'Y' made a million from 1 simple widget.
Double your Adsense income overnight with this one simple strategy.
What New Year resolutions did Madonna make this year?

Make sure that you use your Keywords, that you've based your article on. Those looking for information on the a particular subject, for example 'How To Write a Great Headline' will likely choose your article to read over another that doesn't use the keywords that they searched on. Look at my headline and you see that it includes 'writing', 'headlines', 'write', 'read', 'articles'. I have a good chance that both the human visitors will use these keywords when searching for information on 'how to write a good headline' but I am also including information so that the search engines might give a high value to my article too.

In How to write headlines - writing headlines that get your articles read - Part 2 I look at more strategies to get those time poor internet readers choosing your article to read.

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.casualarticles.com/article/160507/casualarticles-How-To-Write-Headlines--Writing-Headlines-That-Get-Your-Articles-Read--Part-1.html">How To Write Headlines - Writing Headlines That Get Your Articles Read - Part 1</a>

BB link (for phorums):
[url=http://www.casualarticles.com/article/160507/casualarticles-How-To-Write-Headlines--Writing-Headlines-That-Get-Your-Articles-Read--Part-1.html]How To Write Headlines - Writing Headlines That Get Your Articles Read - Part 1[/url]

Were you up a few nights ago, flipping channels? Did you come across a show that featured a product that you thought was interesting? Since it was late in the evening, you probably did not bother to remember the details on the product, such as what it was called and where you could get it. Are you aware that this show was not actually a regular television show, but rather, an infomercial?

Most people would agree that the bulk mailbox fills up all too quickly with unwanted mail from every possible internet marketer trying to promote their goods and/or services. But, what if you as a business person could turn these unwanted emails into welcomed email? More junk mail may just be the way to more wealth.

I have been working on the Internet since 1998 and I often get emails from people that think that working online is an 'easy ride' and won't involve them in much work. Don't get me wrong, working onl...

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Casual Articles - How To Write Headlines - Writing Headlines That Get Your Articles Read - Part 1

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