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Casual Articles - The Copywriter's Secret Weapon: The Magic Word Because
The idea of taking an insurance against any kind of borrowing is considered as a good deal by most financial experts. A PPI or Payment Protection Insurance protects the borrowers in case they are unable to meet their payment deadline due to unavoidable circumstances, such as death, layoffs, unemployment and so on.With increasing competition
· WHY will it work for ME? Give very specific reasons. If you have a scientific-sounding reason, so much the better – these are always ve
When it comes to making a web presence that will get lots of attention, you are much better served to go with using a blog than a regular html webpage. This is because sites that are created from blogs get indexed by the search engines faster than run of the mill html web pages. This is due in part because a site which is a blog site can be submi
You are selling what you believe is a very valuable product. You are marketing it for $97 and have written a brilliant sales letter. But sales aren’t what you hoped. So you step up your sales pitch: “Order by midnight tonight and this $97 product is yours for $47!”
You sit back and wait for the sales rush. But it doesn’t happen.
Why not? Almost certainly, because you haven’t given a REASON! If it cost $97 yesterday, how come I can get it for $47 today?
People are suspicious. And the more seductive the offer, the more suspicious they are. They want to know:
· WHY should I buy this product?
· WHY will it work for ME?
· WHY are you reducing the price?
There is one word above all that you need to include in your copy. This word alone has been shown to have a massive impact on sales. This word is “BECAUSE”.
· WHY should I buy this product? Remember BENEFITS sell products. Tell people that they need to buy this product BECAUSE this is what it will do for them or this is the problem it will solve for them. If you are marketing a hair-restorer, emphasize that the customer needs to buy it BECAUSE it will improve confidence, end embarrassment, help in attracting the opposite sex, lead to a happier life and so on.
· WHY will it work for ME? Give very specific reasons. If you have a scientific-sounding reason, so much the better – these are always ver
Nowadays we feel it's much difficult to pick up sufficient time to enjoy a nice shopping stroll in mall. Endless work stress push us to the edge of disjoint away from the modern easy life. So some great online shopping service has been pushed out as the times require.Deals Seeker: Fatwallet.com maybe the most large deals information f
You sit back and wait for the sales rush. But it doesn’t happen.
Why not? Almost certainly, because you haven’t given a REASON! If it cost $97 yesterday, how come I can get it for $47 today?
People are suspicious. And the more seductive the offer, the more suspicious they are. They want to know:
· WHY should I buy this product?
· WHY will it work for ME?
· WHY are you reducing the price?
There is one word above all that you need to include in your copy. This word alone has been shown to have a massive impact on sales. This word is “BECAUSE”.
· WHY should I buy this product? Remember BENEFITS sell products. Tell people that they need to buy this product BECAUSE this is what it will do for them or this is the problem it will solve for them. If you are marketing a hair-restorer, emphasize that the customer needs to buy it BECAUSE it will improve confidence, end embarrassment, help in attracting the opposite sex, lead to a happier life and so on.
· WHY will it work for ME? Give very specific reasons. If you have a scientific-sounding reason, so much the better – these are always ve
The only way to have a successful online business is to have a website that works. If it doesn't, you could lose customers and business. If it does, your business will flourish. It's not enough to decide you need a website and put up the latest flashy design. Instead, you need to give a lot of thought to the design of your website to make sure tha
· WHY should I buy this product?
· WHY will it work for ME?
· WHY are you reducing the price?
There is one word above all that you need to include in your copy. This word alone has been shown to have a massive impact on sales. This word is “BECAUSE”.
· WHY should I buy this product? Remember BENEFITS sell products. Tell people that they need to buy this product BECAUSE this is what it will do for them or this is the problem it will solve for them. If you are marketing a hair-restorer, emphasize that the customer needs to buy it BECAUSE it will improve confidence, end embarrassment, help in attracting the opposite sex, lead to a happier life and so on.
· WHY will it work for ME? Give very specific reasons. If you have a scientific-sounding reason, so much the better – these are always ve
You may find it a bit surprising, but blogs are turning out to be a very effective method of promoting your business on the web! Not too long ago, lots of people thought of blogs as little more than a tool for teenagers to journal every mood swing online. But today blogs have become quite mainstream, and people from all walks of life are embracin
· WHY should I buy this product? Remember BENEFITS sell products. Tell people that they need to buy this product BECAUSE this is what it will do for them or this is the problem it will solve for them. If you are marketing a hair-restorer, emphasize that the customer needs to buy it BECAUSE it will improve confidence, end embarrassment, help in attracting the opposite sex, lead to a happier life and so on.
· WHY will it work for ME? Give very specific reasons. If you have a scientific-sounding reason, so much the better – these are always ve
The Best credit card for the home user is at this time in the Discover series of credit cards. All these cards have low APR rates and many great rewards program.The Best card for the business user is at this time in the CitiBank Business card series. Those cards have a low APR rates and can really help many business users to keep track of t
· WHY will it work for ME? Give very specific reasons. If you have a scientific-sounding reason, so much the better – these are always very reassuring. For instance, you should buy this hair-restorer BECAUSE it contains the brand-new product “X” which has been scientifically proven to be effective in 99.9 percent of cases.
· WHY are you reducing the price? Remember that the most potent “reason why” is always the TRUTH! If you are reducing because you are experimenting with prices, say so! If you need to raise some cash in a hurry, say so! If you are aiming to build a relationship with your customers so that they will buy more of your products in the future, say so! People will respond.
There was a famous social psychology experiment in which the experimenter, standing in a line to use a copy machine, requested people ahead of her to allow her to get to the front. A much larger percentage of people agreed when she gave a reason, than when she did not. But, remarkably, in a third experiment, she simply asked, “Could I use the machine first BECAUSE I need to make some copies?” A full 93 percent agreed, yet this time there was no reason given – the effect was achieved just by the inclusion of the word “BECAUSE”!
If you haven’t been using this secret weapon, you’ve bee
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