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Casual Articles - How To Create A Great Sales Letter To Funnel Prospects To Customers
Have you ever thought of starting a wholesale distribution business? Maybe you're ready for a new challenge or have realized the profits that you can make when you deal with larger quantities of product. In any case, you need to know what to do in order to be successful.The first thing that you want to do is choose the products that you will be selling to retailers. You may want to choose products that you already know something about in order to use that expertise to choose quality products that you can then sell and make profit from. Make sure that you are testing the products prior to purchasing larger quantities. You want to be sure that you are always selling a superior product.
Bullets - use your features in your bullets. Make your bullets bold or alternate making one bold, then normal, then bold and so on. Your bullets can make the difference whether the order is made mainly due to scanners - people who scroll through you sales letter usually take notice of bullets.
Use a story (yours or someone else's) in your own words grabs the prospect and pulls them through your sales letter.
OFFER/OVERCOME:
Offer - explain exactly what the prospect gets including bonuses. Make it easy to s
First of all, I want to insist that this article is aimed at site owners since sometimes site owners and webmasters are different. Suppose a realtor has a real estate website. But, she is just a newbie on the Internet and she leans on the webmaster (from hosting provider, for example) in her website's SEO campaign. In fact, that webmaster couldn't understand real estate industry deeply like her and he has many other sites to manage. So the SEO campaign wouldn't get the expected result. In most cases, the site owners will play an important role in the success of SEO campaign. However, HTML language, search engines, link popularity, PageRank seem so strange to them at first. Thus, the purpose of this a
Copywriting is one of the most important skills to acquire, whether your writing a sales letter, an article, a press release or even a classified ad. They all contain similar parts.
You may consider yourself as a "Non-writer" or tell yourself that you can't write. Whether or not your were any good in English class doesn't matter because when copywriting many of the common rules are broken.
In order to write copy and become good at it, you must do it and keep doing. (practice makes perfect) By writing copy using the proper techniques you will start to see the difference in your results.
A big reason for learning how to write your own copy instead of outsourcing it is primarily based on how expensive it is to hire a professional copywriter. Top copywriters charge upwards of $10,000 or more per sales letter.
When you write your copy, there are 5 phases to follow: Opening, Body, Offer/Overcome, Close, Scanability
OPENING - is what your can see "Above The Fold" before you start scrolling. The opening focuses on 3 parts - powerful headline, target market identified, enticing hook.
Your Headline is the most important part of any copy whether it's a 10 page sales letter or a 3 line classified ad.
Types of Headlines: - How To: How to make $500 a day from answering questions. - If _____, Then _______: If you have this problem/interest, then I have this solution. - List (# specific): 3 top sources for creating profitable leads. - Credibility: When Guru's need quick cash, what do they do?
Target Market Identified - using "Attention Market" ex: "Attention Copywriters" or using Dear Copywriters.
Enticing Hook - If you have this interest/problem, this will be the most important letter you will ever read.
BODY - The majority of all purchases especially those online are made on emotions. Buying decisions are made because you WANT it, not because you NEED it. Most of the time you will give yourself or someone else a reason why you need it, even though you don't. By doing this you are selling yourself or someone else.
The use of features and benefits of the product is the most powerful selling tactic when used correctly. Most people don't understand how this works and usually get it wrong. You must first identify the "Feature" of your product: what the product has. Next add the "Advantage" of the feature - what it does. Then the "Motive" - what motives of the feature is satisfied. And finally comes the "Benefit" - what the feature means to the customer. The benefit is the gain the customer will get form a specific feature.
Most people get the Benefits wrong, instead of using the benefit they use the advantage. To make a powerful benefit, add the phrase "so that" or "means" after your feature. By continuously adding "so that" until you can't think of any more, you will then have your powerful benefit.
Example: Cordless House Phone Feature - Cordless Advantage - cord doesn't get tangled up Motive - saves time unraveling cord Benefit - means you don't have to spend time unraveling your phone cord so that you have more room to move with the phone so that it doesn't interfere with your phone calls.
Bullets - use your features in your bullets. Make your bullets bold or alternate making one bold, then normal, then bold and so on. Your bullets can make the difference whether the order is made mainly due to scanners - people who scroll through you sales letter usually take notice of bullets.
Use a story (yours or someone else's) in your own words grabs the prospect and pulls them through your sales letter.
OFFER/OVERCOME:
Offer - explain exactly what the prospect gets including bonuses. Make it easy to se
The internet marketers have to create new means of marketing the websites. Designing the promotional campaigns in the online world is not very easy. There is a lot of competition in the online world. It is simply not easy to stand out of the crowd. The marketers have to come up with unique ideas all the time to make their websites popular and to promote them successfully. Recently the use of social media to target the potential customers has increased a lot. The target market is first defined clearly and at the second stage the social media can be used t o promote your website or any specific product you want to promote online.Social media includes all the online resources which people use to sh
When you write your copy, there are 5 phases to follow: Opening, Body, Offer/Overcome, Close, Scanability
OPENING - is what your can see "Above The Fold" before you start scrolling. The opening focuses on 3 parts - powerful headline, target market identified, enticing hook.
Your Headline is the most important part of any copy whether it's a 10 page sales letter or a 3 line classified ad.
Types of Headlines: - How To: How to make $500 a day from answering questions. - If _____, Then _______: If you have this problem/interest, then I have this solution. - List (# specific): 3 top sources for creating profitable leads. - Credibility: When Guru's need quick cash, what do they do?
Target Market Identified - using "Attention Market" ex: "Attention Copywriters" or using Dear Copywriters.
Enticing Hook - If you have this interest/problem, this will be the most important letter you will ever read.
BODY - The majority of all purchases especially those online are made on emotions. Buying decisions are made because you WANT it, not because you NEED it. Most of the time you will give yourself or someone else a reason why you need it, even though you don't. By doing this you are selling yourself or someone else.
The use of features and benefits of the product is the most powerful selling tactic when used correctly. Most people don't understand how this works and usually get it wrong. You must first identify the "Feature" of your product: what the product has. Next add the "Advantage" of the feature - what it does. Then the "Motive" - what motives of the feature is satisfied. And finally comes the "Benefit" - what the feature means to the customer. The benefit is the gain the customer will get form a specific feature.
Most people get the Benefits wrong, instead of using the benefit they use the advantage. To make a powerful benefit, add the phrase "so that" or "means" after your feature. By continuously adding "so that" until you can't think of any more, you will then have your powerful benefit.
Example: Cordless House Phone Feature - Cordless Advantage - cord doesn't get tangled up Motive - saves time unraveling cord Benefit - means you don't have to spend time unraveling your phone cord so that you have more room to move with the phone so that it doesn't interfere with your phone calls.
Bullets - use your features in your bullets. Make your bullets bold or alternate making one bold, then normal, then bold and so on. Your bullets can make the difference whether the order is made mainly due to scanners - people who scroll through you sales letter usually take notice of bullets.
Use a story (yours or someone else's) in your own words grabs the prospect and pulls them through your sales letter.
OFFER/OVERCOME:
Offer - explain exactly what the prospect gets including bonuses. Make it easy to s
In part 2, we learned what Universal Law is: It is the operation of Seven Laws which we will go into detail about in this lesson. I will also explain why everyone is entitled to a “lucky break.”Universal Law does exist. We do not live in a chaos, but a Cosmos sustained by fixed Law and Order. This is a major advantage! Everything you want in life can be manifested by properly attuning your mind. You have to first know what you want and then mentally create it, inside of your mind, and by using your emotions, imagination, faith, will, intelligence, zeal, and do it all with feeling (Mentalism). You have to truly believe that you can achieve what you set out to achieve.Once you have s
Target Market Identified - using "Attention Market" ex: "Attention Copywriters" or using Dear Copywriters.
Enticing Hook - If you have this interest/problem, this will be the most important letter you will ever read.
BODY - The majority of all purchases especially those online are made on emotions. Buying decisions are made because you WANT it, not because you NEED it. Most of the time you will give yourself or someone else a reason why you need it, even though you don't. By doing this you are selling yourself or someone else.
The use of features and benefits of the product is the most powerful selling tactic when used correctly. Most people don't understand how this works and usually get it wrong. You must first identify the "Feature" of your product: what the product has. Next add the "Advantage" of the feature - what it does. Then the "Motive" - what motives of the feature is satisfied. And finally comes the "Benefit" - what the feature means to the customer. The benefit is the gain the customer will get form a specific feature.
Most people get the Benefits wrong, instead of using the benefit they use the advantage. To make a powerful benefit, add the phrase "so that" or "means" after your feature. By continuously adding "so that" until you can't think of any more, you will then have your powerful benefit.
Example: Cordless House Phone Feature - Cordless Advantage - cord doesn't get tangled up Motive - saves time unraveling cord Benefit - means you don't have to spend time unraveling your phone cord so that you have more room to move with the phone so that it doesn't interfere with your phone calls.
Bullets - use your features in your bullets. Make your bullets bold or alternate making one bold, then normal, then bold and so on. Your bullets can make the difference whether the order is made mainly due to scanners - people who scroll through you sales letter usually take notice of bullets.
Use a story (yours or someone else's) in your own words grabs the prospect and pulls them through your sales letter.
OFFER/OVERCOME:
Offer - explain exactly what the prospect gets including bonuses. Make it easy to s
Often, collaborating documents in a team or in a business can feel like a complex sports play gone wrong. The ball gets passed off to the wrong person, dropped, or even lost. In addition, most document collaboration happens electronically. We are always told to save and resave these electronic documents, but it gets to the point that we can’t even keep track of which draft we’re on. Not to mention our hard drive gets overloaded with so many similar document names that it blows the whistle on us until there are no longer “too many men on the field.” Huddle up! Let’s talk about 3 keys to making sure that every document we collaborate on is sure to score with our bosses, our clients, and each other.
Most people get the Benefits wrong, instead of using the benefit they use the advantage. To make a powerful benefit, add the phrase "so that" or "means" after your feature. By continuously adding "so that" until you can't think of any more, you will then have your powerful benefit.
Example: Cordless House Phone Feature - Cordless Advantage - cord doesn't get tangled up Motive - saves time unraveling cord Benefit - means you don't have to spend time unraveling your phone cord so that you have more room to move with the phone so that it doesn't interfere with your phone calls.
Bullets - use your features in your bullets. Make your bullets bold or alternate making one bold, then normal, then bold and so on. Your bullets can make the difference whether the order is made mainly due to scanners - people who scroll through you sales letter usually take notice of bullets.
Use a story (yours or someone else's) in your own words grabs the prospect and pulls them through your sales letter.
OFFER/OVERCOME:
Offer - explain exactly what the prospect gets including bonuses. Make it easy to s
With the economy on the mend, a lot of people in the material handling industry are expecting good times without having to make any changes in the way they do business. Unfortunately, that means the continuation of one particular practice that played a major role in getting the economy in trouble a few years back.When the "dot.coms" were flying high, they experienced rapid growth by the simple method of offering impossibly low prices and constant expansion into markets about which they knew nothing. They operated at a loss for years on end, promising investors that it would all turn around when they had achieved sufficient market share. Eventually, of course, this "lose a little on each deal but
Bullets - use your features in your bullets. Make your bullets bold or alternate making one bold, then normal, then bold and so on. Your bullets can make the difference whether the order is made mainly due to scanners - people who scroll through you sales letter usually take notice of bullets.
Use a story (yours or someone else's) in your own words grabs the prospect and pulls them through your sales letter.
OFFER/OVERCOME:
Offer - explain exactly what the prospect gets including bonuses. Make it easy to see, you don't want to hide it. Use a box with: different background color, border color, border size, border style - dotted, solid, double, etc.
Overcome Objections - too much money, too much time, too difficult. By overcoming these objections in now, you will eliminate people's doubts and create more sales. It can also lead to less support emails.
Strong Guarantee - guarantees increase sales, you may receive some refunds but more sales. By using a guarantee, it asks as a safety net for prospects making it risk free. To reduce refunds, use longer guarantees as it will put less pressure on the customer instead of forcing them to use the product right away. By having a longer guarantee such as 90 days or 365 days, many customers will set it aside and forget about it (adding to their virtual dusty bookshelves) If you use a 30 day guarantee, they may find they don't have enough time to put it use or see results and request a refund.
CLOSE - includes a summary of your product, usually 2-3 paragraphs. Your Call To Action - why they need to buy now: time limit, limited # available, increasing in price, bonuses available
Post Script - is the 2nd most important part of your sales letter. You should include 3 post scripts: P.S., P.P.S, P.P.P.S, after each include a link to order. The second post script has been tested to bring in the best results. Your post script can include points not included in the body, tips, stats, highlights, release dates, etc.
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