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You are here: Home > Writing and Speaking > Copywriting > Writing - Good Copy Illuminates and Delivers (the Truth) |
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Casual Articles - Writing - Good Copy Illuminates and Delivers (the Truth)
Is it Time to Have Your Estate Plan Reviewed? nny Ocean and his Boy Friday, Rusty Ryan (Mr. Pitt), stroll across a casino floor, you never see the cigarette burns on the carpeting or the middle-aged men quietly weeping after the night and their savings are long gone."As a newsletter writer, I get bombarded with questions.I feel sorry for many of the folks who write, since they have gotten themselves into some pretty serious legal problems.I can't (and don't) respond to specific questions, but sometimes like to chang Wow! That's Sociology of Vegas 101 in a few sentences. Writing well does not need to sacrifice from the truth. Or, inversely, writing the truth need not be an exercise in eating broken gl You Need Not Ignore Accident Insurance Programs Good copy has two important functions.Accidents happen at anytime of the year and anywhere. You may not want it to happen to you or your loved ones, but you can never predict when is it going to happen or how to avoid them in case they are coming you way. It is inevitable and it could meet your way at the most u 1) It brings up "the world" alive. And once our attention is engaged, 2) It also delivers the unvarnished truth. Delivering the truth without aesthetics, without illumination, would be like that proverbial tree falling down in the forest and nobody noticing it. Does a tree really fall if there are no witnesses? We don't know. Sheer aesthetic fireworks, on the other hand, without any truth, is disservice to the world. It is betrayal of our short existence here on this earth. It's deception and the lowliest of the black-arts. There should have been an Eleventh Commandment: "Thou Shalt Not Mesmerize For the Sake of Self-Aggrandizement." Eventually all good writers come to learn appreciate the "Eleventh Commandment." Here is an author that I discovered today; a writer who has a full grasp of both of these important prose rules and boy, can she write! She is Manohla Dargis of the New York Times and she is writing "only" movie reviews. But they are complete. Perfect. Because what she writes is both beautiful and true. Here is the beauty part: "Played by a tamped-down, amused and amusing Al Pacino, Willy Bank is a pint-size Trump in oversize eyeglasses and a burnt-orange tan that makes him look like an Herm?s handbag..." With a description that visual and strong, you can immediately see this character right before your very own eyes. That's power copy. But that's not all. Dargis continues: "But that’s how everything rolls in Mr. Soderbergh’s Vegas: smoothly and sleekly and low to the ground, without obvious effort and, most important, without ugliness... When Danny Ocean and his Boy Friday, Rusty Ryan (Mr. Pitt), stroll across a casino floor, you never see the cigarette burns on the carpeting or the middle-aged men quietly weeping after the night and their savings are long gone." Wow! That's Sociology of Vegas 101 in a few sentences. Writing well does not need to sacrifice from the truth. Or, inversely, writing the truth need not be an exercise in eating broken gla Guide You Through The Home Buying Process e other hand, without any truth, is disservice to the world. It is betrayal of our short existence here on this earth. It's deception and the lowliest of the black-arts.Congratulations on your decision to buy your first home! There are many important things to consider throughout the process, especially if you're a first-time homebuyer. Here's some information that will keep you on track.To obtain your home loan, you'll be amazed at There should have been an Eleventh Commandment: "Thou Shalt Not Mesmerize For the Sake of Self-Aggrandizement." Eventually all good writers come to learn appreciate the "Eleventh Commandment." Here is an author that I discovered today; a writer who has a full grasp of both of these important prose rules and boy, can she write! She is Manohla Dargis of the New York Times and she is writing "only" movie reviews. But they are complete. Perfect. Because what she writes is both beautiful and true. Here is the beauty part: "Played by a tamped-down, amused and amusing Al Pacino, Willy Bank is a pint-size Trump in oversize eyeglasses and a burnt-orange tan that makes him look like an Herm?s handbag..." With a description that visual and strong, you can immediately see this character right before your very own eyes. That's power copy. But that's not all. Dargis continues: "But that’s how everything rolls in Mr. Soderbergh’s Vegas: smoothly and sleekly and low to the ground, without obvious effort and, most important, without ugliness... When Danny Ocean and his Boy Friday, Rusty Ryan (Mr. Pitt), stroll across a casino floor, you never see the cigarette burns on the carpeting or the middle-aged men quietly weeping after the night and their savings are long gone." Wow! That's Sociology of Vegas 101 in a few sentences. Writing well does not need to sacrifice from the truth. Or, inversely, writing the truth need not be an exercise in eating broken gl Public Relations for Roofing Industry ter who has a full grasp of both of these important prose rules and boy, can she write!Not all industries are easy to develop good public relations strategies for. As a case study let us consider the roofing industry and how difficult it is to develop a good public relations program for something that is above our heads but no one seems to consider. Of cours She is Manohla Dargis of the New York Times and she is writing "only" movie reviews. But they are complete. Perfect. Because what she writes is both beautiful and true. Here is the beauty part: "Played by a tamped-down, amused and amusing Al Pacino, Willy Bank is a pint-size Trump in oversize eyeglasses and a burnt-orange tan that makes him look like an Herm?s handbag..." With a description that visual and strong, you can immediately see this character right before your very own eyes. That's power copy. But that's not all. Dargis continues: "But that’s how everything rolls in Mr. Soderbergh’s Vegas: smoothly and sleekly and low to the ground, without obvious effort and, most important, without ugliness... When Danny Ocean and his Boy Friday, Rusty Ryan (Mr. Pitt), stroll across a casino floor, you never see the cigarette burns on the carpeting or the middle-aged men quietly weeping after the night and their savings are long gone." Wow! That's Sociology of Vegas 101 in a few sentences. Writing well does not need to sacrifice from the truth. Or, inversely, writing the truth need not be an exercise in eating broken gl Percolating and SEO – The Long Term Approach orange tan that makes him look like an Herm?s handbag..."Time is against you when trying to optimize a site, particularly if you have a brand new domain and site. Letting a site percolate is sometimes a good strategy to undertake.If you work on the net, you probably drink coffee. For those of you who don’t, percolate refers With a description that visual and strong, you can immediately see this character right before your very own eyes. That's power copy. But that's not all. Dargis continues: "But that’s how everything rolls in Mr. Soderbergh’s Vegas: smoothly and sleekly and low to the ground, without obvious effort and, most important, without ugliness... When Danny Ocean and his Boy Friday, Rusty Ryan (Mr. Pitt), stroll across a casino floor, you never see the cigarette burns on the carpeting or the middle-aged men quietly weeping after the night and their savings are long gone." Wow! That's Sociology of Vegas 101 in a few sentences. Writing well does not need to sacrifice from the truth. Or, inversely, writing the truth need not be an exercise in eating broken gl Seven Tips to Keep Your Subscribers Subscribed to Your Opt-In List nny Ocean and his Boy Friday, Rusty Ryan (Mr. Pitt), stroll across a casino floor, you never see the cigarette burns on the carpeting or the middle-aged men quietly weeping after the night and their savings are long gone."The goal of every Internet business is to provide great service to their customers. A satisfied customer is a happy customer. A happy customer is a returning customer. A happy customer is a promoter of your products or services. This could potentially generate more revenue f Wow! That's Sociology of Vegas 101 in a few sentences. Writing well does not need to sacrifice from the truth. Or, inversely, writing the truth need not be an exercise in eating broken glass. Manohla Dargis is one of the many excellent writers out there today proving the point.
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