Here are several extras that other industries use, and we authors should too, to boost our professional credibility. Remember BUYERS are your clients. Treat them as such.

LOGO -- What kind of logo for an author? Pens, stacked books, computer keyboards? Think more of your product and develop something that reflects the subject of your books. This is not something to use when you query for publication or representation, but AFTER you have a finished, marketable product.

PAPER GOODS

• Invest in professional letterhead. Use your logo and give concise contact information, including e-mail and web sites. It should be 24# paper with matching envelopes. Use this for regular letters, and for any invoices you send out.

• Along with this letterhead, you should have attractive or matching business cards--again using your logo. Do not put your address on the business cards. Telephone, e-mail and web site is enough. Hand out these cards to anyone who glances your way.

• Do you have bookmarks? Use colorful card stock, and on one side put your logo, list your contact information
  Is It Time To Find Another Job?
  We’ve all been there. We hit the snooze button on the alarm too many times to count because we just don’t feel like going into work for yet another day. When we’re at work, we count the hours to quitting time. We bide our time for the weekends.Or possibly it’s worse. Maybe the thought of work hurts the pit of your stomach. You get headaches and your teeth clench. Every day at work is like running the gauntlet.If you’re thinking that it might be time to find another
  xperts stress is the importance of being professional.

  Here are several extras that other industries use, and we authors should too, to boost our professional credibility. Remember BUYERS are your clients. Treat them as such.

  LOGO -- What kind of logo for an author? Pens, stacked books, computer keyboards? Think more of your product and develop something that reflects the subject of your books. This is not something to use when you query for publication or representation, but AFTER you have a finished, marketable product.

  PAPER GOODS

  • Invest in professional letterhead. Use your logo and give concise contact information, including e-mail and web sites. It should be 24# paper with matching envelopes. Use this for regular letters, and for any invoices you send out.

  • Along with this letterhead, you should have attractive or matching business cards--again using your logo. Do not put your address on the business cards. Telephone, e-mail and web site is enough. Hand out these cards to anyone who glances your way.

  • Do you have bookmarks? Use colorful card stock, and on one side put your logo, list your contact information
    Real Estate Investing:Take The Guess Work Out Of Your Wholesale Property Purchases
    We have become very concerned by the number of readers writing to us asking how to determine which are the wholesalers(*) that can be trusted. Why are we concerned? Because when we dig a little deeper, we realize that they are buying properties based solely on the recommendation of the wholesaler. They’re guessing which ones to trust, and which houses to buy. That’s a dangerous way to do business.Are we saying that most wholesalers will take advantage of you? Of course not. We b
    s, computer keyboards? Think more of your product and develop something that reflects the subject of your books. This is not something to use when you query for publication or representation, but AFTER you have a finished, marketable product.

    PAPER GOODS

    • Invest in professional letterhead. Use your logo and give concise contact information, including e-mail and web sites. It should be 24# paper with matching envelopes. Use this for regular letters, and for any invoices you send out.

    • Along with this letterhead, you should have attractive or matching business cards--again using your logo. Do not put your address on the business cards. Telephone, e-mail and web site is enough. Hand out these cards to anyone who glances your way.

    • Do you have bookmarks? Use colorful card stock, and on one side put your logo, list your contact information
      How To Get Great Advice On Filing Bankruptcy
      Debt can be a burden to anybody, but is filing for bankruptcy right for you to relieve the pressures of this debt? Thinking about bankruptcy can be quite a stressful thing! You can probably feel a full blown panic attack coming on, how could you let things get this bad? Most people react in the same way, what you need to do is take a step back and relax. This information is not legal advice, but it could help you to decide whether or not filing for bankruptcy is right for you.Th
      ssional letterhead. Use your logo and give concise contact information, including e-mail and web sites. It should be 24# paper with matching envelopes. Use this for regular letters, and for any invoices you send out.

    • Along with this letterhead, you should have attractive or matching business cards--again using your logo. Do not put your address on the business cards. Telephone, e-mail and web site is enough. Hand out these cards to anyone who glances your way.

    • Do you have bookmarks? Use colorful card stock, and on one side put your logo, list your contact information
      Network Marketing Compensation Plans Are Stupid
      Ok...Now That I've got your attention let me explain what I mean.I've had numerous debates with some very smart people and all they want to do is talk about the importance of compensation plansThey always talk about how a lot of thought goes into compensation plans and how a proper compensation plan is vital to a company’s growth and longevity.Blah, blah, blah, blah blah....Now please understand that I am not disagreeing with those who take this position. T
      iness cards--again using your logo. Do not put your address on the business cards. Telephone, e-mail and web site is enough. Hand out these cards to anyone who glances your way.

    • Do you have bookmarks? Use colorful card stock, and on one side put your logo, list your contact information (P O Box is recommended) and perhaps a friendly comment. On the reverse side, list your titles and a short (25 words max.) review by a third party. Use them for handouts, and include them with every book you sell.

    It’s also important to make certain your books are always in the public eye. An easy way to do this is with flyers. Keep at least two varieties in your car (along with a tin of push pins).

    1. A flyer for your local region that advertises your book, your web site and you as a commodity (speaker, workshop leader, et cetera). It should list the places your books can be purchased.

    2. A flyer for when you're away from home that highlights your titles and where they can be found online.

    Design the flyers with an angle to the time of year, the region or some other feature that will make them stand out. On both flyers, be certain all the contact information is in large non-frilly type. Mention any specials you can think up. FREE GIFT could mean an inexpensive bookmark thrown in, and you can encourage buyers to your site by featuring autographed books.

    Put these flyers up on bulletin boards in librarie