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  • Casual Articles - 5 Hot Spots to Tweak for Higher Conversion Rates

    It Happened Again: GM to Lay Off Significant Numbers
    It has happened again, and again in a very big way. I am sure you have heard the news that General Motors has announced they are closing plants and letting some 30,000 people go. Some they will be able to relocate, some they won’t.Ford announced they are laying off over 4,000 people as well. This is all devastating news that we should all be concerned about.The manufacturing sector of our economy is the one sector that provides for our society a “ladder” to allow us to move from lower class economies to middle and upper middle class economies. Without manufacturing, it becomes mor
    material. That means any place there are words about your b
    What to Ask Before You Hire Security Services for Your Business
    The main reason is to stop any potential lawsuits from happening! But do you know how many individuals I have talked to about this very thing? Many! Do you know what the majority have told me? They have locks and cameras, so they don’t need anymore security than that!This is a mess waiting to happen, the reason is as follows. This attitude is the reason things happen in business establishments that prompt major lawsuits from those that get hurt in some way while on the premises or by someone on the premises.The reasons are as follows:Hiring/Retention Negligence Security Ne
    All successful marketers know the sale comes from the words or the copy. While the traditional definition of copy is salesmanship in print I actually take a broader approach. Copy is used in ALL your promotional sales and marketing material. That means any place there are words about your bu
    Networking is Like Black Jack
    Playing Black Jack (aka ‘21') requires that you play by the rules, or you ruin it for the other players. When the dealer has a card showing between 2 and 6, you never risk going over 21. That's the rule. More times than not, you will come out ahead and so will everyone at the table.You need to know and follow the rules in networking, too, or you risk upsetting everyone at the table! For example, when you have 30 seconds to talk about your business, respect that time.When you follow the rules consistently in Black Jack – combined with some skill - you win. When you follow the rule
    or the copy. While the traditional definition of copy is salesmanship in print I actually take a broader approach. Copy is used in ALL your promotional sales and marketing material. That means any place there are words about your b
    What the Boston Red Sox taught me about Resiliency
    Hello Valued reader,You just have to ‘tap your caps’ to them.No matter if you are a baseball fan or not; even if you love the team or can’t stand them… you have to marvel at how they did it.My name is David Pynn; I’m the guy that helps people grow their businesses.Amongst my coaching clients, conference calls and other obligations in October, I had to take some time and see them do it.What you ask?I had to see the self-proclaimed ‘idiots’ make baseball history.For those reader’s not familiar with this story, let me fill you in.The Boston Red S
    >salesmanship in print I actually take a broader approach. Copy is used in ALL your promotional sales and marketing material. That means any place there are words about your b
    Protect Yourself with a Business Background Check
    When most people think of a business background check, what comes to mind is usually basic information that's not particularly interesting or beneficial. But there's a lot more to a business background check than just the basics.No one wants to be cheated in a business deal do they? However, it almost seems that some people beg to be ripped off because they do not take the time to make a few simple inquiries into the business they plan to deal with. The only person taking care of your interests is you, so no one else is to blame if you are scammed on a business deal. To turn the tide in y
    ch. Copy is used in ALL your promotional sales and marketing material. That means any place there are words about your b
    Advertising Balloons Generate Sales and Traffic
    An advertising balloon is a little known method to promote products, events and services. Advertising balloons are not only inexpensive, but also very efficient in conveying messages. It is just like having your own huge billboards, scattered across the city, but at a very low cost! Due to their lower running costs, advertising balloons are increasingly getting popular, to propagate marketing ideas and concepts. When you hoist a stunningly beautiful balloon on your roof or in the sky, you are also telling other people that your business is ready for the market. Look at sites
    material. That means any place there are words about your business there is copy. So it’s EVERYWHERE. Some people will drop loads of cash on website design or graphics, but balk at learning the one skill that’s a veritable silver bullet when it comes to boosting income fast – tweaking the copy. Don’

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