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  • Casual Articles - Why Internet Publishing is Best (For Readers)

    Find Out the Hottest Products and Services That Sell Like Crazy!
    There are now plenty of affiliate programs out there on the Internet.The good news is... This is the quickest and easiest way to make profits for most online businesses. You sell the product or service of another person and then receive a commission.The bad news is... Only 10% of affiliates really succeed with such programs!And I have been too much time part of the other 90% ...But not anymore!Some weeks ago, I decided to apply a reverse-engineering to the successful affiliates.Yes. I was up to analyze their plans, strategies, blueprints... I had to decipher every method which can make difference between a successful business online and a failing one.By the same time, I had also checked how failing affiliates do operate. And now I am going to reveal my research results right here and now.Listen up...The "Successful Affiliate" Profile:1
    em and they have no idea what they look like. The publishers are floundering in the dark. As usual.

    The coup-de-grace for traditional publishers, of course, is the internet. Readers now can go to their computers and find anything they want. Whether it's a left-handed screwdriver, an unlisted pharmaceutical, or murder mysteries with a hint of romance, they can track them down on the web and order up the books they want through an on-line bookstore.

    They can also communicate with authors, view their web sites and send them comments. This means that most authors these days have a much better idea what their readers want than anyone else in the chain.

    I'm an internet author. I write the kinds of books you can drink a mug of cocoa to. Kick off your shoes, lean back in your easy chair, and relax

    Where Are You on the Road to Success?
    Build Your Road to Success with Mission and Vision StatementsWhat are Mission and Vision Statements?There is a lot of talk in the business world about mission and vision statements, but there's not a lot of clarity on exactly what they are. In simple terms, a Mission Statement declares why your business or organization exists. It defines the business you are in by identifying, in terms of the present, the market place and the products and services you offer. An example mission for a large health care company - why they exist:"To market health care products with demonstrable health benefit to the customer, to be the leader in each product line, to return a fair profit to our stockholders, and to provide good opportunities to our employees." In contrast, a Vision Statement describes a preferred future. The Vision Stateme
    It's easy to forget readers. They are the people who go out to bookshops and buy books. They are the ones who decide, by their choices, which ones become 'best sellers'; which authors prosper and which flounder; which books are remembered and which are forgotten.

    The problem, for readers, is that most people in the world of books underestimate them. Critics think that they decide which books are best. Publishers think that since they decide which books get published, then they are the ones who makes authors rich or not.

    It's not true.

    I remember, when my daughter was about 11, she brought home a book from school, that had been lent to her by a friend. She took it to bed and stayed up most of the night reading it. She loved it. She read it again, then lent it to another friend. They formed a little circle, a junior appreciation society, and when the author came to town and appeared at a book signing, they loyally queued up for hours to get her autograph.

    The author was called Rowling and the book featured a hero called Harry Potter.

    It's difficult to think now, after all the hype, that once upon a time Harry Potter wasn't famous (and a film star), and his author wasn't hugely successful and widely read. But it's true. My daughter and her friends, of course, hadn't read a single review. They didn't know that they were supposed to love this new young wizard. They just did.

    Worse, for the history of the myths that publishers spread amongst themselves, publishers had been slow to appreciate the possibilities of the Harry Potter books. Many had rejected the author's submissions outright. The one publisher who decided to take a chance on the unknown and untested author initially ordered a very small print run, and was surprised when it sold out. And when it sold out again. And again.

    Even worse, for the stories that publishers make up about themselves, they got the biggest blockbuster of the decade wrong too. You've heard of it. It's called 'The Da Vinci Code'. It was recently made into a successful film, but several years ago – unbelievably - the manuscript was languishing after having been turned down by a succession of publishers. The author, Dan Brown - now one of the most famous people on the planet - had written a handful of novels that – until the 'Code' breakthrough – had attracted minimal interest. According to 'the experts', he was going nowhere. What went wrong – for their predictions? The answer, of course, is readers.

    Readers of the book told their friends about it. It started a buzz, and that became a tidal wave.

    It wasn't critics who told people to buy Dan Brown, anymore than it was critics who made J.K.Rowling a star. It was the readers. It wasn't publishers' hype that made the books successful, either. It was the interest shown by the public.

    Publishers, of course, explain that away. Such aberrations, they seem to say, are a mere hiccup in the smooth transition of daily business in the world of publishing. Most days, they say, they scan the manuscripts that arrive on their desks and pick the winners. It's not true.

    If it was true, they'd already have the next Dan Brown and the next J.K.Rowling waiting in the wings. But the truth is, they can't find them and they have no idea what they look like. The publishers are floundering in the dark. As usual.

    The coup-de-grace for traditional publishers, of course, is the internet. Readers now can go to their computers and find anything they want. Whether it's a left-handed screwdriver, an unlisted pharmaceutical, or murder mysteries with a hint of romance, they can track them down on the web and order up the books they want through an on-line bookstore.

    They can also communicate with authors, view their web sites and send them comments. This means that most authors these days have a much better idea what their readers want than anyone else in the chain.

    I'm an internet author. I write the kinds of books you can drink a mug of cocoa to. Kick off your shoes, lean back in your easy chair, and relax w

    Truths Told: Millionaire Reveals Secret Home Internet Business
    Today’s news is filled with success stories of individuals starting a business on a wing and a prayer only to rake in the profits once the business takes off. Success stories are widespread, especially those dealing with internet-based e-businesses. With the flexibility an e-business allows, you can work from home or develop your business while you work. Regardless what you goods or services you decide to sell, when you think of starting your own e-business, let this story be an inspiration as a millionaire reveals secret home business.Whenever anyone decides to start a business, having a strong business plan will aide you greatly in the process. A business plan will inform the world exactly what your business does and how they do it. Without a business plan, you may be tempted to flitter all over the chart and constantly change your approach to the business. This inconsisten
    ttle circle, a junior appreciation society, and when the author came to town and appeared at a book signing, they loyally queued up for hours to get her autograph.

    The author was called Rowling and the book featured a hero called Harry Potter.

    It's difficult to think now, after all the hype, that once upon a time Harry Potter wasn't famous (and a film star), and his author wasn't hugely successful and widely read. But it's true. My daughter and her friends, of course, hadn't read a single review. They didn't know that they were supposed to love this new young wizard. They just did.

    Worse, for the history of the myths that publishers spread amongst themselves, publishers had been slow to appreciate the possibilities of the Harry Potter books. Many had rejected the author's submissions outright. The one publisher who decided to take a chance on the unknown and untested author initially ordered a very small print run, and was surprised when it sold out. And when it sold out again. And again.

    Even worse, for the stories that publishers make up about themselves, they got the biggest blockbuster of the decade wrong too. You've heard of it. It's called 'The Da Vinci Code'. It was recently made into a successful film, but several years ago – unbelievably - the manuscript was languishing after having been turned down by a succession of publishers. The author, Dan Brown - now one of the most famous people on the planet - had written a handful of novels that – until the 'Code' breakthrough – had attracted minimal interest. According to 'the experts', he was going nowhere. What went wrong – for their predictions? The answer, of course, is readers.

    Readers of the book told their friends about it. It started a buzz, and that became a tidal wave.

    It wasn't critics who told people to buy Dan Brown, anymore than it was critics who made J.K.Rowling a star. It was the readers. It wasn't publishers' hype that made the books successful, either. It was the interest shown by the public.

    Publishers, of course, explain that away. Such aberrations, they seem to say, are a mere hiccup in the smooth transition of daily business in the world of publishing. Most days, they say, they scan the manuscripts that arrive on their desks and pick the winners. It's not true.

    If it was true, they'd already have the next Dan Brown and the next J.K.Rowling waiting in the wings. But the truth is, they can't find them and they have no idea what they look like. The publishers are floundering in the dark. As usual.

    The coup-de-grace for traditional publishers, of course, is the internet. Readers now can go to their computers and find anything they want. Whether it's a left-handed screwdriver, an unlisted pharmaceutical, or murder mysteries with a hint of romance, they can track them down on the web and order up the books they want through an on-line bookstore.

    They can also communicate with authors, view their web sites and send them comments. This means that most authors these days have a much better idea what their readers want than anyone else in the chain.

    I'm an internet author. I write the kinds of books you can drink a mug of cocoa to. Kick off your shoes, lean back in your easy chair, and relax

    Direct Mail Strategy - Brand Identity Guru
    1. Know your purpose: What do you want your direct mailer to accomplish? Do you want to be remembered? Do you want to educate prospects about benefits? Recently, Brand Identity Guru was hired to expand a clients direct mail efforts, so we created a direct mail piece to showcase our clients related capabilities. Now direct mail accounts for nearly 30% of our clients new business.2. Research your market: Explore the companies on your mailing list so you can refer to their needs. Find out the top two issues and pain points that the company faces.3. Be relevant: Your direct mailer should resemble something your client might use or buy.4. Plan a campaign: The best direct mailers complement your PR, Advertising, Marketing Strategy and Sales efforts. Ultimately, each piece should build a cohesive, identifiable whole.5. Attend to details: Find out the name of that purchasi
    The one publisher who decided to take a chance on the unknown and untested author initially ordered a very small print run, and was surprised when it sold out. And when it sold out again. And again.

    Even worse, for the stories that publishers make up about themselves, they got the biggest blockbuster of the decade wrong too. You've heard of it. It's called 'The Da Vinci Code'. It was recently made into a successful film, but several years ago – unbelievably - the manuscript was languishing after having been turned down by a succession of publishers. The author, Dan Brown - now one of the most famous people on the planet - had written a handful of novels that – until the 'Code' breakthrough – had attracted minimal interest. According to 'the experts', he was going nowhere. What went wrong – for their predictions? The answer, of course, is readers.

    Readers of the book told their friends about it. It started a buzz, and that became a tidal wave.

    It wasn't critics who told people to buy Dan Brown, anymore than it was critics who made J.K.Rowling a star. It was the readers. It wasn't publishers' hype that made the books successful, either. It was the interest shown by the public.

    Publishers, of course, explain that away. Such aberrations, they seem to say, are a mere hiccup in the smooth transition of daily business in the world of publishing. Most days, they say, they scan the manuscripts that arrive on their desks and pick the winners. It's not true.

    If it was true, they'd already have the next Dan Brown and the next J.K.Rowling waiting in the wings. But the truth is, they can't find them and they have no idea what they look like. The publishers are floundering in the dark. As usual.

    The coup-de-grace for traditional publishers, of course, is the internet. Readers now can go to their computers and find anything they want. Whether it's a left-handed screwdriver, an unlisted pharmaceutical, or murder mysteries with a hint of romance, they can track them down on the web and order up the books they want through an on-line bookstore.

    They can also communicate with authors, view their web sites and send them comments. This means that most authors these days have a much better idea what their readers want than anyone else in the chain.

    I'm an internet author. I write the kinds of books you can drink a mug of cocoa to. Kick off your shoes, lean back in your easy chair, and relax

    When Managers Sing the Blues About Change
    "Even those professionals that really welcome change and are energized by it also find it difficult and stressful to deal with." –Hank Paulson, chief executive of Goldman Sachs Group and U.S. Treasury Secretary nominee.THE PROBLEM: Although some people like making changes, no one likes being changed.Generally, change management issues focus on employee groups. But what about the managers that are supposed to lead the change efforts? Recent studies show that they often dig in their heels as well.According to separate articles published recently by the Journal of Marketing and the management consulting firm Booz Allen Hamilton, psychological factors come into play that cause leaders to cover up their mistakes, glorify and rationalize old but trusted ways of doing things, and close their minds to new methodologies and innovation.The brain naturally pushes back when told wh
    ictions? The answer, of course, is readers.

    Readers of the book told their friends about it. It started a buzz, and that became a tidal wave.

    It wasn't critics who told people to buy Dan Brown, anymore than it was critics who made J.K.Rowling a star. It was the readers. It wasn't publishers' hype that made the books successful, either. It was the interest shown by the public.

    Publishers, of course, explain that away. Such aberrations, they seem to say, are a mere hiccup in the smooth transition of daily business in the world of publishing. Most days, they say, they scan the manuscripts that arrive on their desks and pick the winners. It's not true.

    If it was true, they'd already have the next Dan Brown and the next J.K.Rowling waiting in the wings. But the truth is, they can't find them and they have no idea what they look like. The publishers are floundering in the dark. As usual.

    The coup-de-grace for traditional publishers, of course, is the internet. Readers now can go to their computers and find anything they want. Whether it's a left-handed screwdriver, an unlisted pharmaceutical, or murder mysteries with a hint of romance, they can track them down on the web and order up the books they want through an on-line bookstore.

    They can also communicate with authors, view their web sites and send them comments. This means that most authors these days have a much better idea what their readers want than anyone else in the chain.

    I'm an internet author. I write the kinds of books you can drink a mug of cocoa to. Kick off your shoes, lean back in your easy chair, and relax

    Simple Steps to Get Ahead in Search Engine Ranking
    In this article you will find that how a website remains at the top in the search engine rankings and maintain the search engine ranking for a long time. The search engine changes the algorithms frequently so that you have to make your website search engine friendly if you want to at the top in the search engines.1. Make your web page very light remove all the extra codes from the web page. The Home page must be easily accessible from all the inside pages, The Navigation of the website must be easy to accessible and least use of Javascript is good. Make your website with the css. Search Engines loves css layouts and they are very light weighted.2. The Meta tags of your website must match with your web page content. The Title tags must contain the keywords and use keyword prominence in the title tags as well. The title tag, description tag and the keyword tag must follow the Google we
    em and they have no idea what they look like. The publishers are floundering in the dark. As usual.

    The coup-de-grace for traditional publishers, of course, is the internet. Readers now can go to their computers and find anything they want. Whether it's a left-handed screwdriver, an unlisted pharmaceutical, or murder mysteries with a hint of romance, they can track them down on the web and order up the books they want through an on-line bookstore.

    They can also communicate with authors, view their web sites and send them comments. This means that most authors these days have a much better idea what their readers want than anyone else in the chain.

    I'm an internet author. I write the kinds of books you can drink a mug of cocoa to. Kick off your shoes, lean back in your easy chair, and relax with one of my stories. They're traditional, and easy to follow. There's a beginning, a middle and an end. There's not much sex and no swearing at all.

    They don't set out to shock, (although there might be surprises). If I write a murder mystery, then first there's a crime and secondly someone comes in to investigate. The puzzle is solved and people can move on with their lives. If I write a romance, then there's a man and a woman, falling in love. Of course, I tend to write Action Adventures, so when men get involved with my hero Amelia Hartliss, they often get swept along and then left by the wayside, (a bit like a female James Bond).

    I don't get any complaints. From readers. People who buy my books nod their heads and say with a smile that they enjoyed reading them. They know they're not great literature, and they're not worried: that's not what they want. What they do want is rattling good yarns that take themselves out of themselves for a while and allow them time to think about the world.

    That's not what publishers want. Since most publishers only want to impress other publishers, they need books that are 'challenging', 'ground breaking', and capable of winning awards.

    When publishers look at my books they say they're 'traditional'. (That's right. I just said that.) They say they're mundane and ordinary. They say they're predictable. That's right.

    So I should be selling millions, right? Because all those things are exactly what readers want!

    There's the old story about a romantic novelist out on a signing tour. She was sitting in a bookshop, putting her name to books that people brought her. One fan came up and raved about the book she was holding. She loved it, she said. When was the author going to write another like it? The author turned it over in her hand. It was the story of a young woman who played the violin. She joined a prestigious metropolitan orchestra and fell in love with the conductor, a strong-willed, tempestuous man, with a shady past and driving demons. The author smiled. Music, eh? Well, she said, she had been toying with a story of a woman who played the clarinet, joined a jazz band and fell in love with the trumpet player. The fan looked disappointed. Struggling, the author said that she supposed she could write a story about a young female percussionist who joined an orchestra and fell in love with the composer-in-residence. Again, the fan looked crestfallen.

    It took a while, but eventually the author appreciated that her admirer wanted nothing more than another story that featured a woman who didn't play anything other than the violin. That the musical combo was nothing else but an orchestra. And that the moody hero just had to be a conductor. Nothing else would do.

    In other words, it had to be exactly the same story as the one before! The reader wanted a reprise. A repeat. A sequel – that was the same – and didn't go off in new directions.

    That's boring for writers to write, and unexciting for publishers to publish. But it's what readers want.

    Still, who ever listens to readers?

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