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Casual Articles - Do They Read Long Copy?
Laser cutting instruments are very versatile and can cut any kind of material with a laser beam. There are different types of laser systems that are used to fulfill different requirements. The accuracy and ease of use associated with laser cutting has made it very popular for many uses the world over.Decades ago, the laser made its entry into modern technology. The laser, an acronym that stands for Light Amplification by Stimulated Emission of Radiation, has advanced over time and has many applications today. In fact, different applications use different types of lasers. The applications of lasers range from making holes into soft materials like rubber to cutting high strength steel. An example of laser technology in soft materials is for making
4) Yes. People read your copy when they are ready to make a buying decision. This is called the deep investigative stage. These are the serious contenders. And they will read 'all that copy' because they are ready to trade dollars for your product/service. It doesn't matter whether the purchase is for $37 or $397 or $3997. No one likes to make a bad investment. Veronica has been looking for a busines
Why didn’t the human resources recruiter call me back for an interview? Why didn’t I get the job?As a Career Advisor, I hear the above questions on a regular basis. Conducting follow ups with recruiter or hiring managers reveal some interesting facts.One of the recruiters I spoke to mentioned that the applicant did an exceptional job in the interview but their professional appearance and hygiene were an issue.Our society is judgemental. Someone dressed in jeans may be just as intelligent as the person dressed in a suit, but the person wearing the suit will be taken more seriously.Below are a few things you should do before going on an interview or job fair to insure you will be perceived as a serious candidate:1. Hygi
The answer to the question is, "No. Yes. And maybe." It all depends on where your prospect is mentally in the buying process. I'll get to that in a minute.
First let's take yourself as an example. Are you currently in the market to buy a car? If you're not chances are you don't pay a lot of attention to the car marketplace right now (unless of course you are a car aficionado). So it wouldn't matter much to you if a certain car got better gas mileage over another or came with an Island Blue paint job. But when the time comes to get serious about buying YOUR car you will focus intently on every little detail. You will scour every word you can get your hands on about the specific make and model you want parked in your garage.
So back to them - will your target market really read all that copy?
1) No. Some people will not ever even find your copy in their universe. Billy Joe in Iowa is more concerned about his next day off from the construction site so he can party with his friends. Billy Joe is not your target market and there is no reason to waste time trying to reach him. I only bring up Billy Joe to illustrate everyone has some natural drop off of potential customers. Everyone can NOT be your customer.
2) No. Some people will simply not be interested in doing business with you for whatever reason. Jane is in the market for a water filtration system. You sell them. Unfortunately Jane will only purchase from Pygmy goat farmers in Norway and you don't qualify. Go figure. You can't do anything about it.
3) Yes. People read your copy when they begin to recognize a need for your product/service. This is called the peripheral interest stage. They may not be focused on buying what you sell today but on some level they are interested in how you can benefit them in the future. Say you sell a vitamin supplement for hair growth. Your prospect, Archie, has noticed some premature thinning but he's not overly concerned about it yet. If he stumbles onto your sales page he will skim through your copy, looking for nuggets that will help him make a buying decision later. For now he may just buy a hat and continue to check out options as he comes across them. He's just not urgently motivated right now.
4) Yes. People read your copy when they are ready to make a buying decision. This is called the deep investigative stage. These are the serious contenders. And they will read 'all that copy' because they are ready to trade dollars for your product/service. It doesn't matter whether the purchase is for $37 or $397 or $3997. No one likes to make a bad investment. Veronica has been looking for a business
The competition for performing arts schools is tough and indeed it is important for those who are in such an industry to pay special attention to branding. Recently, I met a gentleman who started a performing arts and actors training school during my travels and he called it V-Stages.Later I considered what V-stages meant and the marketing value of that brand. The gentleman had done an excellent job designing his business cards and the whole thing made perfect sense. Did you know that "Vstages" is an agricultural term? It refers to the various stages of growing wheat in fact.Thus the Various Stages or Vstages can also relate to the growth stages of crops. In education it could be the nurturing stages of young minds! In the entertainment p
So back to them - will your target market really read all that copy?
1) No. Some people will not ever even find your copy in their universe. Billy Joe in Iowa is more concerned about his next day off from the construction site so he can party with his friends. Billy Joe is not your target market and there is no reason to waste time trying to reach him. I only bring up Billy Joe to illustrate everyone has some natural drop off of potential customers. Everyone can NOT be your customer.
2) No. Some people will simply not be interested in doing business with you for whatever reason. Jane is in the market for a water filtration system. You sell them. Unfortunately Jane will only purchase from Pygmy goat farmers in Norway and you don't qualify. Go figure. You can't do anything about it.
3) Yes. People read your copy when they begin to recognize a need for your product/service. This is called the peripheral interest stage. They may not be focused on buying what you sell today but on some level they are interested in how you can benefit them in the future. Say you sell a vitamin supplement for hair growth. Your prospect, Archie, has noticed some premature thinning but he's not overly concerned about it yet. If he stumbles onto your sales page he will skim through your copy, looking for nuggets that will help him make a buying decision later. For now he may just buy a hat and continue to check out options as he comes across them. He's just not urgently motivated right now.
4) Yes. People read your copy when they are ready to make a buying decision. This is called the deep investigative stage. These are the serious contenders. And they will read 'all that copy' because they are ready to trade dollars for your product/service. It doesn't matter whether the purchase is for $37 or $397 or $3997. No one likes to make a bad investment. Veronica has been looking for a busines
Conducting a background checks serves many purposes. They enhance security in the workforce, reduce turnover, and minimize the occurrence of employee theft. Apart from this it also leaves a person with the peace of mind in knowing that they have made the right decision in the hiring process. Business owners are required to know details of their workforce and what their background is. Employers should also include notification of the types of background checks carried out, in their pre-employment literature. Apart from business firms, individuals and families may also require the conduct of a background check. With increasing instances of crime and fraud, the need to conduct a background check proves to be extremely important. Public background check re
2) No. Some people will simply not be interested in doing business with you for whatever reason. Jane is in the market for a water filtration system. You sell them. Unfortunately Jane will only purchase from Pygmy goat farmers in Norway and you don't qualify. Go figure. You can't do anything about it.
3) Yes. People read your copy when they begin to recognize a need for your product/service. This is called the peripheral interest stage. They may not be focused on buying what you sell today but on some level they are interested in how you can benefit them in the future. Say you sell a vitamin supplement for hair growth. Your prospect, Archie, has noticed some premature thinning but he's not overly concerned about it yet. If he stumbles onto your sales page he will skim through your copy, looking for nuggets that will help him make a buying decision later. For now he may just buy a hat and continue to check out options as he comes across them. He's just not urgently motivated right now.
4) Yes. People read your copy when they are ready to make a buying decision. This is called the deep investigative stage. These are the serious contenders. And they will read 'all that copy' because they are ready to trade dollars for your product/service. It doesn't matter whether the purchase is for $37 or $397 or $3997. No one likes to make a bad investment. Veronica has been looking for a busines
Recent marketing studies reveal that most marketing strategies directed toward women fail to live up to potential due to lack of appropriate market segmentation.Businesses that are the most successful and consistently reach women with targeted marketing efforts take advantage of the different ways in which women collect information and make consumer decisions. As a business owner you can capture the female buying power through specifically targeted marketing strategies toward women versus the traditional marketing strategy.A recent Vanguard study found women trust:• Female family members • Financial Institutions • NewspapersInteresting market facts:• Women perceive and behave differently
3) Yes. People read your copy when they begin to recognize a need for your product/service. This is called the peripheral interest stage. They may not be focused on buying what you sell today but on some level they are interested in how you can benefit them in the future. Say you sell a vitamin supplement for hair growth. Your prospect, Archie, has noticed some premature thinning but he's not overly concerned about it yet. If he stumbles onto your sales page he will skim through your copy, looking for nuggets that will help him make a buying decision later. For now he may just buy a hat and continue to check out options as he comes across them. He's just not urgently motivated right now.
4) Yes. People read your copy when they are ready to make a buying decision. This is called the deep investigative stage. These are the serious contenders. And they will read 'all that copy' because they are ready to trade dollars for your product/service. It doesn't matter whether the purchase is for $37 or $397 or $3997. No one likes to make a bad investment. Veronica has been looking for a busines
While most companies have specific policies and a printed procedure manual written up for employees to follow, your cleaning business may have started on a part-time basis with you doing everything. Most likely, nothing was put in writing. With many different tasks pulling you in a thousand directions, putting your procedures down into writing has most likely not made it to the top of your "to do" list. But what happens when you want to go on a vacation? Or if you become sick or injured? Having a written policy and procedures manual for your cleaning business means your business can keep running if you do become sick or injured or if you decide to take some much needed time off.So how do you go about writing down the procedures you do to kee
4) Yes. People read your copy when they are ready to make a buying decision. This is called the deep investigative stage. These are the serious contenders. And they will read 'all that copy' because they are ready to trade dollars for your product/service. It doesn't matter whether the purchase is for $37 or $397 or $3997. No one likes to make a bad investment. Veronica has been looking for a business coach. If you provide that service and she finds you online, remember you are not there personally to answer all her questions (but she will no doubt have them). That's the job of your copy - to fully represent you when you're not there. So you need to make sure you overcome all of her objections IN WRITING. She will have an internal dialogue in her head of frequently asked questions. Your copy had better anticipate and answer every one. Trust or mistrust is conveyed through your copy too. (As you know, no one will do business with someone they do not trust). She must visualize how her life will improve with your service.
Your copy can convey that by focusing on the benefits. Do you have a guarantee? Are there sign up bonuses? Who else have you helped? When you are thorough it doesn't take long for the copy to get lengthy. There is a distinctive pattern to keeping your prospect informed while maintaining interest. As advertising front man David Oglivy said, " The more informative your advertising, the more persuasive it will be."
5) Maybe. If Betty stumbles onto your site out of the blue without a predisposed idea to buy what you sell. Your copy is informative, interesting, and entertaining. She finds herself mesmerized, pulling her credit card out of her wallet to rush and order your product. This is a rather rare, though not unheard of, action. Especially when the copy follows the proven formulas of the masters.
Long sales copy exists because it works. If it didn't work it would go the way of the dodo bird. As it is, it shows no signs of losing its effectiveness. In test after test long copy outperforms its short copy brother. The Wall Street Journal has been sending out a four-page direct mail sales letter with great results for decades. Then just a few years ago they pit the four-pager against a longer letter to see which one pulled in more subscriptions. The longer letter won. In fact in every industry the long copy format has been introduced it has been a rousing success. Again to quote David Ogilvy, "If you tell, you will sell."
Long copy can work in your industry too. But I have to let you in on a little secret. A long copy sales letter is the kingpin of your marketing campaign, but it does not perform on its own. By itself it is not strong enough to get the cash flowing for your business. There is also support copy that is often ignored in the
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