Tags |
|
|
Links |
|
|
Casual Articles - Under the Radar Tactics for PR Challenged Authors
You’ve worked really hard, your product is at last finished, so why on earth would you give it away? Well because it works – here’s why.The internet grew up on the premise of giving stuff away. No one has ever expected to pay to view information on an internet web site. This has resulted in most internet businesses having to devise complicated business models to make a living. Here’s the most popular one. “Give and you shall receive.”Surfers on the web love getting something for nothing. They won’t buy immediately from you, so don’t disappoint them and give them what they want. Still don’t see the point?The benefit of giving something away for nothing is:* You establish your business name with your potential customer.* You prove how worthwhile your products are.* You can collect email addresses in exchange for the product
Press Release Spider - http://www.pressreleasespider.com
3. Sign Up for Google Alerts
Google Alerts are email updates of the latest relevant Google results (web, news, blogs and groups). By entering your keyword phrases and e-mail address, Google will forward links to the posted items. This will act as your clipping service - http://www.google.com/alerts?hl=en – Include your name as one of the keyword phrases.
The PR “Rifle” Approach - Research - Email – FAX – Leave Message after Hours – Email Again If you want to get through the information overload, this tactic will get your release noticed without initially having to talk to a reporter.
1. Research Media Contacts
Create a list of specific media contacts that are interested in your niche - including
Sometimes being broke is a result of a chain of unforeseen events. Seeking help from debt consolidation companies can help you break free. However, your primary aim should be to improve your income and not fret about how things are getting too expensive to afford, everyday. Get savvy about your money- realize that it is what can make or break or reputation in the credit market. Bad credit debt consolidation and an attempt to increase your income should go hand in hand. You need the help of debt consolidation companies to bail you out in dire situations.Beware! All this may sound very easy- but it is not! There are numerous fraud debt consolidation companies lurking around for the perfect fool! Remember to check what you are getting into. The last thing you need is a crook stealing away your money with the pretence of bailing you out!Recognize An Inco
If you are not a PR professional, then you have two choices to obtain your piece of the PR pie for your book:
• Compete with PR professionals using traditional methods to cultivate media contacts and develop excellent follow up skills, or
• Use technology and under the radar tactics to accomplish both
A Word of Caution
Regardless of which technique you chose to use, you still need to have something of interest to offer the media. Just having written a book may be okay to get some courtesy coverage in your local newspaper, however, unless you are a celebrity or controversial, it will not produce your desired results. You need to spend time upfront determining what you can offer that the media will want to share with their readers, listeners or viewers.
One suggestion is to become an expert on a niche topic that is associated with your book’s theme. For example, if you’ve written a novel about how your main character faced or overcame a particular hardship or illness, you can offer quality information that will help others who are experiencing the same challenges.
Create a content-rich Website that provides valuable information about your niche topic and use your book for credibility. Essentially, do not promote your book – promote yourself as an expert and published author on your niche topic. This approach will attract the media’s attention and your expertise will help you to sell more books, as well as help others.
How to Effectively Use Technology to Accomplish Your Book Marketing and PR Goals
To say that media professionals are inundated with telephone calls and email messages is an understatement. To be effective in this era of information overload, you need to develop both “proactive” and “passive” campaigns. The proactive component is directly contacting the media, while the passive component is having your content-rich Website place in the “Top Ten” of the major search engines. When reporters and producers are searching for information on your niche topic, they need to be able to find your Website.
Under the Radar PR Tactics
When you conduct your PR campaign, you need to use a “rifle,” as well as a “shotgun” to achieve better results. For example, posting your press release on-line or paying to have it mass distributed can produce disappointing results unless you write it for good search engine placement and follow up with the editors and producers that you have contacted.
The PR “Shotgun” Approach
1. Write a Keyword-Rich Media Release
Incorporate one major keyword phrase and two – three secondary related keyword phrases into your release. This helps to ensure that the search engines index it and give your release a good ranking.
2. Post Your Release to the Free Press Release Distribution Websites
Make your release available to reporters and producers by posting it to the free press release distribution Websites including:
PR Web - http://www.prweb.com
MediaSyndicate - http://www.mediasyndicate.com
Free-News-Release - http://www.free-news-release.com
Press Release Spider - http://www.pressreleasespider.com
3. Sign Up for Google Alerts
Google Alerts are email updates of the latest relevant Google results (web, news, blogs and groups). By entering your keyword phrases and e-mail address, Google will forward links to the posted items. This will act as your clipping service - http://www.google.com/alerts?hl=en – Include your name as one of the keyword phrases.
The PR “Rifle” Approach - Research - Email – FAX – Leave Message after Hours – Email Again If you want to get through the information overload, this tactic will get your release noticed without initially having to talk to a reporter.
1. Research Media Contacts
Create a list of specific media contacts that are interested in your niche - including
You can now get an Internet payday loan in Canada without having to move out from the comfort of your home and by simply logging on to the website of any online payday loan company. The process of getting an Internet payday loan in Canada does not take much time and you can solve your immediate cash problem with ease.Payday loans are basically short-terms loans with the loan term between two and four weeks. You can get a loan from as little as $100 to as much as $1000 or even more, depending on your monthly salary. These types of loans could offer a great help for people who are employed but at some point having financial emergencies due to unforeseen situations.Understand Before You BorrowAlthough a payday loan is an ideal solution to your short-term money requirements, you should take care of few aspects before
One suggestion is to become an expert on a niche topic that is associated with your book’s theme. For example, if you’ve written a novel about how your main character faced or overcame a particular hardship or illness, you can offer quality information that will help others who are experiencing the same challenges.
Create a content-rich Website that provides valuable information about your niche topic and use your book for credibility. Essentially, do not promote your book – promote yourself as an expert and published author on your niche topic. This approach will attract the media’s attention and your expertise will help you to sell more books, as well as help others.
How to Effectively Use Technology to Accomplish Your Book Marketing and PR Goals
To say that media professionals are inundated with telephone calls and email messages is an understatement. To be effective in this era of information overload, you need to develop both “proactive” and “passive” campaigns. The proactive component is directly contacting the media, while the passive component is having your content-rich Website place in the “Top Ten” of the major search engines. When reporters and producers are searching for information on your niche topic, they need to be able to find your Website.
Under the Radar PR Tactics
When you conduct your PR campaign, you need to use a “rifle,” as well as a “shotgun” to achieve better results. For example, posting your press release on-line or paying to have it mass distributed can produce disappointing results unless you write it for good search engine placement and follow up with the editors and producers that you have contacted.
The PR “Shotgun” Approach
1. Write a Keyword-Rich Media Release
Incorporate one major keyword phrase and two – three secondary related keyword phrases into your release. This helps to ensure that the search engines index it and give your release a good ranking.
2. Post Your Release to the Free Press Release Distribution Websites
Make your release available to reporters and producers by posting it to the free press release distribution Websites including:
PR Web - http://www.prweb.com
MediaSyndicate - http://www.mediasyndicate.com
Free-News-Release - http://www.free-news-release.com
Press Release Spider - http://www.pressreleasespider.com
3. Sign Up for Google Alerts
Google Alerts are email updates of the latest relevant Google results (web, news, blogs and groups). By entering your keyword phrases and e-mail address, Google will forward links to the posted items. This will act as your clipping service - http://www.google.com/alerts?hl=en – Include your name as one of the keyword phrases.
The PR “Rifle” Approach - Research - Email – FAX – Leave Message after Hours – Email Again If you want to get through the information overload, this tactic will get your release noticed without initially having to talk to a reporter.
1. Research Media Contacts
Create a list of specific media contacts that are interested in your niche - including
There are many different factors that affect stock market levels on a minute-to-minute basis. This includes inflation data, gross domestic product (GDP), interest rates, unemployment, supply, demand, political changes, and broader economic forces, among others.Complicating this are some general market trends, which have been determined historically to exist. Like their share-price-based brothers, these stock market anomalies may provide buying opportunities for investors. These anomalies include:Price-based regularities:1. Lower-priced stocks tend to outperform higher-priced stocks, and companies tend to appreciate in value after the announcement of stock split.2. Smaller companies tend to outperform larger companies, which is a key reason for investing in small cap stocks.3, Companies tend to reserve their price direction in the sh
How to Effectively Use Technology to Accomplish Your Book Marketing and PR Goals
To say that media professionals are inundated with telephone calls and email messages is an understatement. To be effective in this era of information overload, you need to develop both “proactive” and “passive” campaigns. The proactive component is directly contacting the media, while the passive component is having your content-rich Website place in the “Top Ten” of the major search engines. When reporters and producers are searching for information on your niche topic, they need to be able to find your Website.
Under the Radar PR Tactics
When you conduct your PR campaign, you need to use a “rifle,” as well as a “shotgun” to achieve better results. For example, posting your press release on-line or paying to have it mass distributed can produce disappointing results unless you write it for good search engine placement and follow up with the editors and producers that you have contacted.
The PR “Shotgun” Approach
1. Write a Keyword-Rich Media Release
Incorporate one major keyword phrase and two – three secondary related keyword phrases into your release. This helps to ensure that the search engines index it and give your release a good ranking.
2. Post Your Release to the Free Press Release Distribution Websites
Make your release available to reporters and producers by posting it to the free press release distribution Websites including:
PR Web - http://www.prweb.com
MediaSyndicate - http://www.mediasyndicate.com
Free-News-Release - http://www.free-news-release.com
Press Release Spider - http://www.pressreleasespider.com
3. Sign Up for Google Alerts
Google Alerts are email updates of the latest relevant Google results (web, news, blogs and groups). By entering your keyword phrases and e-mail address, Google will forward links to the posted items. This will act as your clipping service - http://www.google.com/alerts?hl=en – Include your name as one of the keyword phrases.
The PR “Rifle” Approach - Research - Email – FAX – Leave Message after Hours – Email Again If you want to get through the information overload, this tactic will get your release noticed without initially having to talk to a reporter.
1. Research Media Contacts
Create a list of specific media contacts that are interested in your niche - including
When you are planning to sell your house, it is easy to feel too excited. Many people often make emotional decisions. It is important to remove your emotion from the equation. Your real estate is a valuable commodity. It is your job to make your buyer see the potential of your home.Many potential home buyers often are amateurs. They do not know what to look for, when they look for a house. So they play with light switches, and they might flush your toilets. Your plumbing and fixtures should be nice and shiny. Clean your house. If some stuffs need to be replaced, you need to take care of it.Painting can be a good investment. If your house look faded, you might need a paint job. Choosing a color is also important. Do not pick weird color. If your roof is leaking, you must fix it. Why? If you do not fix it, you will need to disclose it. Your buyer may want
The PR “Shotgun” Approach
1. Write a Keyword-Rich Media Release
Incorporate one major keyword phrase and two – three secondary related keyword phrases into your release. This helps to ensure that the search engines index it and give your release a good ranking.
2. Post Your Release to the Free Press Release Distribution Websites
Make your release available to reporters and producers by posting it to the free press release distribution Websites including:
PR Web - http://www.prweb.com
MediaSyndicate - http://www.mediasyndicate.com
Free-News-Release - http://www.free-news-release.com
Press Release Spider - http://www.pressreleasespider.com
3. Sign Up for Google Alerts
Google Alerts are email updates of the latest relevant Google results (web, news, blogs and groups). By entering your keyword phrases and e-mail address, Google will forward links to the posted items. This will act as your clipping service - http://www.google.com/alerts?hl=en – Include your name as one of the keyword phrases.
The PR “Rifle” Approach - Research - Email – FAX – Leave Message after Hours – Email Again If you want to get through the information overload, this tactic will get your release noticed without initially having to talk to a reporter.
1. Research Media Contacts
Create a list of specific media contacts that are interested in your niche - including
Sometimes you just need to buy mortgage leads. Maybe you're new to the business, recently relocated, your favorite niche dried up or you need a bump out of a slump. Whatever the reason for choosing this path, there are several things to consider when choosing the best mortgage leads company.1. Does the mortgage leads company seem reputable? If possible, find out how long the company has been in business and who the principals are. Check the contact info. Do they have a physical address or just a website with a somewhere-out-there cyberspace location? Do they have a toll-free number AND a standard phone number? If you can't contact this company in the real world, that could be a red flag. Beware offers by email or posted on forums that don't provide a company website address where you can get more information. I've actually seen outrageous offers on
Press Release Spider - http://www.pressreleasespider.com
3. Sign Up for Google Alerts
Google Alerts are email updates of the latest relevant Google results (web, news, blogs and groups). By entering your keyword phrases and e-mail address, Google will forward links to the posted items. This will act as your clipping service - http://www.google.com/alerts?hl=en – Include your name as one of the keyword phrases.
The PR “Rifle” Approach - Research - Email – FAX – Leave Message after Hours – Email Again If you want to get through the information overload, this tactic will get your release noticed without initially having to talk to a reporter.
1. Research Media Contacts
Create a list of specific media contacts that are interested in your niche - including their email addresses, telephone and fax numbers. For an excellent US media research tool, go to: http://www.congress.org/congressorg/dbq/media
2. E-mail Your Release
E-mail your media release to each contact. Do not mass mail to your list. Address each contact by name and ensure correct spelling. Have a “catchy” subject line and stress the benefits you are offering their readers, listeners and viewers within the release. To test your release, contact the first five and measure your results. If the response is poor or non-existent, review your release to determine if it is written to stimulate interest. Then send it to the next five, and so on.
2. FAX Your Release
The following day, FAX the release to each editor with the following message preceding the actual release. “Yesterday, date, I e-mailed you the following media release. The subject line is _____________ and my e-mail address is ___________. As I know you are inundated with e-mails, and the SPAM filters can also play a role, I wanted to ensure that you received it. If you did not and would like me to resend an electronic version so you do not have to retype it, please let me know.”
Faxing a copy is a great follow up reminder and provides them with a hard copy version in addition to the electronic version.
3. Call and Leave a Message after Hours
Then, in the later evening or early morning, call and leave a voice message when you know they are not in the office. The message can be as follows:
“Ms. ______, This is _______. I wanted to follow up with you concerning my media release. (Describe your content and why her readers will love it). In addition to e-mailing it on (Date), I also faxed it to you. My phone number is _________. If you have any questions or need more information, please call or e-mail me. Again, my phone number is ___________.”
4. Follow Up E-mail Then wait two days and follow up again by e-mail.
Subject line: Follow up: Your release title. Ms _______, How are you? I am following up to see if you are planning to use my release on_______. I feel that your readers will benefit_______________ (State benefits, solutions, etc.)
If you have any questions, please feel free to contact me.
Thank you, Name / Phone number / Media Kit URL
Conclusion
With this technique, you are productively making several media contacts in less time and “surrounding” them with your release to ensure that they read it. You are also creating a content-rich Website that the media can find in the search engines.
When the media does express interest, remember to be professional, friendly and get them to like you.
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.casualarticles.com/article/159890/casualarticles-Under-the-Radar-Tactics-for-PR-Challenged-Authors.html">Under the Radar Tactics for PR Challenged Authors</a>
BB link (for phorums):
[url=http://www.casualarticles.com/article/159890/casualarticles-Under-the-Radar-Tactics-for-PR-Challenged-Authors.html]Under the Radar Tactics for PR Challenged Authors[/url]
Related Articles:
Unique Marketing Ideas That Generate Cash!
Make 100 Percent Profit Through Dynamic Sales Events In 2007!
Learn the California Luxury Home Market
Bookmark it:
|