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  • Casual Articles - Your 6-Step Plan for Press Release Success

    Jump Start Your Viral Ebook Campaign
    It stands to reason, the more people who get their hands on your ebook, the more productive the results. But the first thing you need to concentrate on is getting the overall distribution of the ebook jump-started.Like anything else you're involved in, you'll want to utilize basic promotion methods. Always include the f
    "dream publications."

    For me, I'd like to get into Fortune Small Business, Entrepreneur magazine and the Wall Str

    Introducing Business Power Words - Free Marketing Lessons
    In the last lesson we talked about the importance of leadership in marketing. Let's take a closer look at what that means when you're communicating to your prospects and customers through ads, letters and other marketing collateral.Magazine ads lose effectiveness after 90 days and the average person forgets 80 per cent
    There's a clear way around article placement failure and it's called the pitch. A lot like it sounds a pitch is a fast throw at busy editors about a possible story. If they want to find out more, then you send the article.

    That leads me to a huge pet peeve: Sending out articles via e-mail to a list of editors. From my experience it's never - ever - worked. I no longer try it and suggest you don't either. It's a waste of your time and all of the editors. Instead:

    1. Focus on a handful of your "dream publications."

    For me, I'd like to get into Fortune Small Business, Entrepreneur magazine and the Wall Stre

    Tamper Evident Asset Labels Protect Your Equipment
    Let's face it, companies these days are always losing equipment to theft and misplacement all because big brother isn't watching close enough. Keeping track of your company's assets should give you piece of mind and your employees some accountability. Just by putting a small asset label on their laptop or expensive piece of
    usy editors about a possible story. If they want to find out more, then you send the article.

    That leads me to a huge pet peeve: Sending out articles via e-mail to a list of editors. From my experience it's never - ever - worked. I no longer try it and suggest you don't either. It's a waste of your time and all of the editors. Instead:

    1. Focus on a handful of your "dream publications."

    For me, I'd like to get into Fortune Small Business, Entrepreneur magazine and the Wall Str

    If It Sounds Too Good To Be True
    You've heard that clich? over and over I'm sure, but it has never been more true than it is on the Internet.With this in mind, I randomly pulled the following ads out of ezines and newsletters. These are real ads and quoted exactly how they were written. I couldn't make this stuff up!If you examine the copy, for
    eeve: Sending out articles via e-mail to a list of editors. From my experience it's never - ever - worked. I no longer try it and suggest you don't either. It's a waste of your time and all of the editors. Instead:

    1. Focus on a handful of your "dream publications."

    For me, I'd like to get into Fortune Small Business, Entrepreneur magazine and the Wall Str

    Virtual Assistant - Are You Making These Marketing Mistakes With Your Website
    If you're a virtual assistant who has a website to help sell your business services, then that's what you should be pitching on your website: Your VA business services. Yet the websites of many virtual assistants do so much more than just pitch their VA services. And that's a mistake. Virtual assistants who try to do everythin
    suggest you don't either. It's a waste of your time and all of the editors. Instead:

    1. Focus on a handful of your "dream publications."

    For me, I'd like to get into Fortune Small Business, Entrepreneur magazine and the Wall Str

    Accountability In Trading
    I recently heard from a trader who told me he has been having problems with discipline in his day trading. He knows how to trade, he knows the setups he needs to be looking for in the charts, when to enter, and when to exit. His trouble is in having the discipline to wait for only those setups and not to take half baked trades
    "dream publications."

    For me, I'd like to get into Fortune Small Business, Entrepreneur magazine and the Wall Street Journal. When picking your publications, think of your target audience. What do they read and why do they read it?

    2. Pick the section you'd like to appear in.

    You never know, but chances are you won't appear on the cover of the publication in your first attempt at placement, instead, focus on sidebars, resource listings and short news sections. Almost all print pubs have them. Look at it as the waiting room for bigger and better stories on the unique products and/or services you

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