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Casual Articles - Be the Customer: See Yourself as Your Customers Do
Let's examine the question “Do you want to select top candidates or top employees?” The answer would seem obvious but a surprising number of manager’s perform very poorly in this critical task.Peter Drucker, one of America’s leading management gurus has examined this and says, "Executives spend more time on managing people and people decisions than on anything else,
Whether your business is an international retailer or a small one-person shop, what you don't know about your c
A few weeks ago I visited my favorite restaurant. The sign on the door noted regular business hours of 11 am to 8 pm. It was 7:30. The restaurant was closed. If the sign says you're open for business then you should be open for business.Today I found out that this favorite restaurant of mine is closed for good.The restaurant that I speak of made gourmet sausag
Whether your business is an international retailer or a small one-person shop, what you don't know about your c
Conjure up in your mind broad rolling meadows with runs of cattle or stock of some type, all discriminate by virtue of a registered brand. That's a most common and accepted understanding of branding.You have just now used your mind to develop a picture that promises easy recall. You may not yet be aware but there's always a new secret marketing aid being developed an
Whether your business is an international retailer or a small one-person shop, what you don't know about your c
Zoning is very much a part of everyday life and business when you are new or experienced real estate investors, which includes brokers, agents, and any other professionals in the building industry who would be interested in educating themselves on zoning. When you look into Zoning, you need to be very conscious about where you are looking to develop an area for either comm
Whether your business is an international retailer or a small one-person shop, what you don't know about your c
Time to Negotiate a New Telecom Contract?Great! After reading this article you'll be ready to negotiate that next telecom contract like a seasoned pro. The first steps to successful telecom contract negotiation begins by simply understanding the key areas which most contracts are based.Sound simple? It is, so let's get started!Telecom Contracts: Do W
Whether your business is an international retailer or a small one-person shop, what you don't know about your c
High Definition Update - Paul Wheeler InterviewIn July 2005, I wrote an E-Zine with the headline “High Definition – When?” At the time we saw little demand for HDCAM equipment aside from some clients in the U.S. Seven months later, the situation has changed dramatically. We added two Sony HDW-F900 HDCAM camcorders (Sony’s top of the line HDCAM camera for television a
Whether your business is an international retailer or a small one-person shop, what you don't know about your customers' perceptions of your quality and service can hurt you. Put yourself in your customers' shoes and test your business. Depending on the characteristics of your business, you may conduct the evaluation of your business yourself, enlist the help of a few friends, or hire a mystery shopping company to implement a formal, ongoing program. You might be surprised (pleasantly or not) by what you learn.
Call your office. How long does it take to get an answer? Is there a pro
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