Casual Articles - Business

Future of EDA
There is an interesting recent article in EE Times called “Are ESL and DFM false hopes?” Richard Goering poses the question whether Electronic System Level Design (ESL) and Design for Manufacturability (DFM) software can save the EDA industry, seemingly caught in a spin cycle of same ol’ same ol’, fierce price competition, high cost of sales, and an overall unattractive future.Here are four things that I think ought to happen:First, Mentor needs to cease to exist (chopped up and sold off by an LBO firm), thereby releasing some of the unnecessary price-competition in EDA software. Magma needs to be acquired by one of the other two EDA giants, Cadence or Synopsys, achieving more of the same effect. Likely, this will adjust some of the structural disfunctions of the industry, and render better P&Ls.Second, EDA ought to merge with the IP Industry, and consolidate the sales channel. The players of significance are ARM, Virage, and a host of smaller ones like DSP IP vendor CEVA and Microprocessor core vendor MIPS.Third, this com

edge others when doing business.

2. Provide complimentary support. One of the easiest ways to provide additional value is to provide complimentary support for your products or services. You can provide phone or email support, or even an FAQ document that can be posted on your website. This gives the customer confidence that they will have a way to follow up with any questions or concerns that they might have. The beauty of this is tha

A Neglected Challenge of Business
“Innumerable Web sites and charts and graphs used in business are just mush to me,” said Jim Doane. Font colors and background colors make the reading impossible for Doane. He is one of the two in one hundred males (and rare females) who is severely affected by color vision deficiency (CVD) or colorblindness. He, like most people so affected, does see blue and yellow, so he is not “blind” to color.Web developer Ed Nolan keeps people like Doane in mind. He has an unusual occupation, especially for someone with CVD. Nolan is one of the 1:12 males affected (1:200 females are affected) by CVD. Although not as severely affected as Doane, for instance, Nolan can tell red from green; however, he remembers coloring a picture of a boy green when he was in elementary school. “It looked tan to me,” he said. As a Web developer, Nolan works with colors every day, which he does numerically. “What might look the same or very similar to me may be worlds apart numerically,” he said.An engineer, Doane said his secretary marks colorful charts and grafts

Over promising is a problem only when you under deliver. There are a number of ways that you can overdeliver to your customers or prospects, and as a result create a win-win situation for you both. They will be provided with some additional value, while you will be upgrading your learning around a particular issue, adding another product or service to your business, or even increasing the mastery level of your craft.

For example, let’s say you are a communications coach. You might consider offering a complimentary group call for your current clients. The discussion during this call will not only increase your understanding of some aspect of your business, but it might provide the raw material for crafting a top 10 article, an e-book or an e-course – more things which might be passed along to your clients as a value add. Of course, your clients will love the opportunity to have more time to benefit from what you have to say – and at no cost to them!

What can you do today to provide more value to your prospective and current clients?

1. Underpromise and overdeliver. Before you even think of providing more value, you must set the stage from which you will operate. Always deliver what you promise to deliver by way of your products or services within the time frame specified. Never leave any loose ends. But, when you do deliver to your clients, always provide them with more than they expect. Not only will this come as a welcomed surprise, they will consider you as someone who is generous and who really cares about them. It can be as simple as providing a handwritten note or any of a number of other possibilities which will be discussed shortly. A human being’s highest need is to be acknowledged. Think about the different ways you can acknowledge others when doing business.

Gaining Work Experience - Make Yourself Marketable
Many students have the educational background that employers and graduate schools are looking for in potential candidates, but they don't really have the work experience and skills that are required. It's kind of like a catch 22 situation, right? Well if you find yourself in this situation, don't despair. There is a solution. Some of the ways that students can gain real-world experience that is related to their field of study is by participating in volunteer opportunities, summer or part-time jobs, or internships.Internships are a great way for undergraduate and graduate students to gain hands-on work experience within their industry. This hands-on work experience will provide you with marketable skills that are attractive to future employers when combined with your education. Many colleges and universities partner with local companies who will offer their students internship opportunities. Some internship opportunities are paid positions, while others allow you to earn college credits toward your degree. Other internships are simply for the e

ay you are a communications coach. You might consider offering a complimentary group call for your current clients. The discussion during this call will not only increase your understanding of some aspect of your business, but it might provide the raw material for crafting a top 10 article, an e-book or an e-course – more things which might be passed along to your clients as a value add. Of course, your clients will love the opportunity to have more time to benefit from what you have to say – and at no cost to them!

What can you do today to provide more value to your prospective and current clients?

Stationery Design - It's Importance to Small Business Owners
How many times have you been handed a business card and immeadetly got a negative impression on the person who handed you the card and the business they represent?All too often, small business owners tend to skip investing in getting a decent business card designed by professional corporate identity designers. They either go for the ready made solutions that most online printers offer today or use templates that come with either MS Word, MS Publisher or some other application.For a budget comparable to a good meal for two at a decent restaurant, a small business owner get a professional logo design and matching stationery design. A little more investment in a good printing company and you would have armed yourself with the most important tools that would help you win your battles on the market field.Even though you are an honest and trust worthy business person, a cheap looking business card will definetly create a negative impression in the first 5 seconds of handing over the card to a potential customer. It is then an uphill b

e more time to benefit from what you have to say – and at no cost to them!

What can you do today to provide more value to your prospective and current clients?

Logo Designers Would Give Michael Jordan a Run for His Money. Take Control of Your Design Experience
A waste paper basket is surrounded by a smattering of scrunched up balls of paper. A hush falls over the studio as the creative director takes aim at the miniature basket ball hoop hanging delicately over the bin. He aims and fires from a distance of 2 metres. After the whooping and high fives have finally died down, the studio resumes back to some normality. A junior designer rummages through the bin to locate the winning paper ball as it did, coincidentally, have his latest logo creation on it that was waiting for a critique from the creative director - hmmmmm.The excitement, tension and ulcer inducing stress of putting that latent entrepreneurial flair into practice can bring with it decisions that were never really considered at the time of inception. One such area is the translation of the essence of your business into an identifiable brand.So many of us have left this crucial decision to the so called "experts", the designers and think tanks that can turn seed capital into nothing more than a grain of sand. You alone know

But, when you do deliver to your clients, always provide them with more than they expect. Not only will this come as a welcomed surprise, they will consider you as someone who is generous and who really cares about them. It can be as simple as providing a handwritten note or any of a number of other possibilities which will be discussed shortly. A human being’s highest need is to be acknowledged. Think about the different ways you can acknowledge others when doing business.

Business Customer Service - Satisfying Your Customers Without Breaking the Bank
Business Customer Service - Satisfying Your Customers Without Breaking the Bank - by Malcolm MillsBUSINESS, is selling to customers. Let’s face it. Even I’m selling you something I‘m selling you on an idea. It's free... but I’m selling. I know you’ll benefit from it because it’s information and we all need specific information to profit these days. And when you profit, I profit.Think about this.·Acting is merely the art of keeping a large group of people from coughing. Sir Ralph RichardsonHey, it really is a Tough World Out There! (That's my book title) Yes, business is getting more and more complex by the minute. But does it have to be extreme?The short answer is NO, it doesn’t.But still, the fact of the matter is that 50% of all customers leave their supplier within a year or two. So who is kidding who? Is the Buyer kidding the Seller or the Seller kidding the Buyer? Who is doing what, wrong? Why the fickle finger of fate in so many fine and frustrated faces? Oh, oh, which finger is tha

edge others when doing business.

3. Provide information and lots of it. We all crave knowledge and information. Provide as much information as you can around your products and services. You can provide articles, special reports, and links to other resources on your website. You can write the articles yourself, or use those of others with their permission. In less than a half day, you could find a dozen articles and as many links to other informational sites to support what you do. If you have your own articles to post, that’s an added bonus. With your own articles, you can feature them in your email signature, along with an autoresponder (a type of email system that delivers the article automatically and immediately) so that folks can receive a copy right away. A small investment of your time can provide valuable content for your website and a valued resource to prospects and current clientele.

4. Create a free eCourse. It’s so easy to create an eCourse. An eCourse is merely a series of short emails delivered via an autoresponder designed to teach a concept or series of concepts in an easy-to-understand manner. You can easily take a top ten article or other information that you have and “chunk” it into a series of 5, 7 or 10 lessons, which can be delivered over as many days or weeks. Each lesson is a short description of the topic along with an example and perhaps questions or resource links for future follow-up. An eCourse is set up in a mechanism called an autoresponder, an automated email system that delivers lessons at the interval you specify. An e-course is the perfect “product” to advertise in your email signature and can be triggered by the

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In this article we take a look at the definition of advertising, the benefits of an ad agency and advertising in general plus the online adverting arena and how it can streamline your next campaign.

Medical device sales is the holy grail of sales jobs. These sales professionals earn more than almost any of their sales counterparts in other industries, often more than the surgeons they are selling too! This article begins to unlock the key to landing one of these lucrative positions.

Successful career-changers Learn all they can about the process of change…and educate themselves about the most common mistakes career-changers make, too. Here's a list that will help you avoid the biggest pitfalls.

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