Casual Articles - Business

Fun at the Workplace
Is the absenteeism rate in your workplace rising constantly? Are tediousness and boredom, the two words which define your office environment? Does every morning appear to be as dull as a Monday morning? Is their a lack of laughter in your office? Once a famous Danish born comedian, Victor Borge said that laughter is the shortest distance between two people. So, probably it is time to reduce the distance between you and your employees by making your office an

, or reaches an anniversary (either personal or professional). Other non-sales communication ideas include sending an article of interest or offering tickets to sporting event, show or movie that you know would interest your customer.

5. Ask for feedback and follow through. Ask your customers (either through a survey, an e-mail request or by a phone call) how you can

Business Best Practice (2) Succeed More Often by Anticipating Problems/Preparing Backup Plans
Note: This article is an excerpt from my Entrepreneur's Survival Reference E-Book Self-Help Manual titled "25 Avoidable Mistakes No One Will Warn You About In Starting Your Own Business"(in which "Failing To Prepare A Backup/Alternative Action" is one of the 25 mistakes discussed). As a result, you will find that illustrations used are more relevant to persons starting up their businesses. Having said that, the ideas proferred here can be easily adapt

One thing all successful small business owners have in common is the knowledge that their business is based on enthusiastic customers. Despite their multi-tasking titles of bookkeeper, service provider and sales-manager, their most important title is Customer-Enthusiasm Guru.

Your question, undoubtedly, is how do I find time in my unbelievably over-loaded schedule to become a customer-enthusiasm guru? Following are a few quick steps you can take to focus on your customer in everything you do:

1. Evaluate your customer base. Who are your best customers and why? What similarities do they share? What are their core needs and how do you solve them? This step is important because every other task relates to your vision of these top customers.

2. Keep the customer in mind. Before initiating new processes ask yourself how it will benefit your ideal customers. Whether you are implementing a new bookkeeping system or hiring help, keep your customer’s needs in mind. Always prepare your customers for any changes so they know what to expect.

3. Create systems that maintain customer contact. Use automated e-mail notes to keep in touch with your customer.

4. Communicate even when you have nothing to sell. This doesn’t mean take up your customer’s limited time to ‘shoot the breeze,’ but it does mean -- take time to recognize your customer. Some easy ways to do this are to send a note of congratulations when your customer is highlighted in the local press, promoted, or reaches an anniversary (either personal or professional). Other non-sales communication ideas include sending an article of interest or offering tickets to sporting event, show or movie that you know would interest your customer.

5. Ask for feedback and follow through. Ask your customers (either through a survey, an e-mail request or by a phone call) how you can

9 Mantras For Effecting Change - When Previous Attempts Have Failed
Change is always for the better. And I enjoy effecting change in organizations. It gives me a great amount of satisfaction to see the machinery - that includes people and processes - change to achieve a better level of operational excellence.I have had considerable success in the numerous change management initiatives that I have led, however they have come wit

become a customer-enthusiasm guru? Following are a few quick steps you can take to focus on your customer in everything you do:

3. Create systems that maintain customer contact. Use automated e-mail notes to keep in touch with your customer.

5. Ask for feedback and follow through. Ask your customers (either through a survey, an e-mail request or by a phone call) how you can

How to Create a Good Letterhead Design?
A letterhead is a part of a very effective business package. You see the letterhead has a great influence on your image, specifically on how your company is viewed by your potential customers. It is your initial move to introduce your company to your prospects. For this reason, it is essential to design the letterhead with the right image of your company. It is the letterhead that conveys to your customers who you are and what products or services you have.

stomers.

3. Create systems that maintain customer contact. Use automated e-mail notes to keep in touch with your customer.

5. Ask for feedback and follow through. Ask your customers (either through a survey, an e-mail request or by a phone call) how you can

The Added Value - Is YOU!
If there was a restaurant in your town that was physically attractive and clean, had a pleasant variety of entr?es on the menu, served food that was prepared in an attractive manner, and the service was outstanding--the maitre’d greeted you by name, remembered which was your favorite table, stopped by later to inquire about your needs and satisfaction, the waiters and waitresses bent over backwards to make your dinner a pleasurable experience and always trea

omated e-mail notes to keep in touch with your customer.

5. Ask for feedback and follow through. Ask your customers (either through a survey, an e-mail request or by a phone call) how you can

Stay In Touch With Your Customers Forever
A newsletter is a powerful weapon in your marketing arsenal. Do you have a personal newsletter you send to past, present, and future customers at this time? Probably not. Most salespeople do not use newsletters. This is a serious mistake.A simple newsletter is a very powerful tool to keep you in front of your past customers and build trust and credibility with your present and future customers. In one year's time a newsletter can double your busi

5. Ask for feedback and follow through. Ask your customers (either through a survey, an e-mail request or by a phone call) how you can continue to serve them -- even better. Then follow-through. When you follow-through and develop ways to serve your customers better based on their input they will be enthusiastic supporters of you and your company!

6. Foster trust. If you don’t know the answer, don’t pretend to. If you can’t provide what they’re looking for, don’t say you can. Introduce your customer to someone who can solve their problem -- and you will have an enthusiastic customer for life.

7. Be consistent. Your customers like knowing what to expect from you and your company. Consistency is as simple as always answering the phone the same way, using the same tag-line in all your promotional materials and most importantly, delivering the same outstanding service and product each and every time your customers hire you.

8. Be easy to work with. Don’t make your customers jump through hoops to get what they need from you and your company. Make it easy for customers to repeatedly buy from you – whether by adding a special on-line scheduling page for repeat customers on your website, or by providing them with a special access number to order your products. If your customers can buy from you again and again without a hassle, they will.

9. Create a customer-enthusiasm training program for anyone who interacts with customers. As you grow, you will hire other people help you with routine tasks, such as scheduling, answering phones, providing services or resending to e-mail. Teach these important

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This is the third in a series of articles about the internationally collected sculptor, Nina Winters.

Tracking effective advertising is as important as going to a doctor for a yearly physical: you need to know the health of your business marketing.

Think about it, how do you propose to justify the preposition that a person who is *living* the situation ranks lower than the person who has merely *studied for* the situation?

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