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  • Casual Articles - 7 Bits Of Critical Information You Can't Afford NOT To Know About Your Customers

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    If you think customer relationship management is just a piece of software, you're dead wrong. Customer relationship management is about understanding your customers. It's about really knowing them as individuals, knowing what they mean to your business, and most of all, knowing what you need to do to keep their business.

    Ideally, you need a profile for each of your customers. Most customers will gladly give you the information you need especially if there is a

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    Customer relationship management is about understanding your customers. It's about really knowing them as individuals, knowing what they mean to your business, and most of all, knowing what you need to do to keep their business.

    Ideally, you need a profile for each of your customers. Most customers will gladly give you the information you need especially if there is a

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    wing them as individuals, knowing what they mean to your business, and most of all, knowing what you need to do to keep their business.

    Ideally, you need a profile for each of your customers. Most customers will gladly give you the information you need especially if there is a

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    t you need to do to keep their business.

    Ideally, you need a profile for each of your customers. Most customers will gladly give you the information you need especially if there is a

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    tomers. Most customers will gladly give you the information you need especially if there is a small incentive. Offer them a coupon, a special discount, a gift certificate or even movie passes.

    What do you need to include in the profile? Other than personal information, data you track can be as detailed or as simple as you can manage. The key point is to use a process or system. Here are some basic categories of things you want to know for sure:

    Customer

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