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    Branding Your Business
    What is a brand image?Is it a logo? A slogan? A color scheme? A provided service?The simple answer is, yes, it's all of the above. But it goes beyond that. A lot of businesses have slick logos or catchy slogans, but go unnoticed. So let's take a look at each individual item and see how it fits with your overall brand image.Logos.Having a good, well recognized logo can be the only thing your business needs when it comes to brand recognition and marketing. If you make
    elp desks will also allow you to prepare pre-written responses for repetitive queries.

    Again, a good web host would also have some kind of help desk script installation available at a click.

    - Step 4: Use a good email software

    And finally, you have the good ole e-mail. Which should be the last thing your customers resort to. After implementing the above three systems, you will find a remarkably reduced amount of e-mails you need to reply to. Customers are getting wiser. Most know that e-mails are seldom replied to. So, they would only resort to this as a last resort.

    Don't make a mistake of putting your email address on your web site. Use a form. With email filters rampant on the net, also remember to inform your customers that yo

    Are You a Commodity or Experience Retailer?
    The world is dividing into two and customer service providers need to know which camp they belong to.I work mainly with retailers and the selling game is rapidly changing. Customers are either wanting to save time or savour time and your customer service will be judged on how you read your customers and which of the above two concept you adopt.Let me explain, generally, when customers are in their ‘save time’ mode, they are buying a commodity and price is a major issue. If I’m a
    Customer support is very important when you're running a business, whether your business is on or off the net. If your customer support is hopeless, you'll soon find your customers running away from you and worse, telling others to stay away too.

    If you're like many of us out there, the last thing you want to do is to spend the whole day replying to customer support emails. Here are 4 easy steps to help improve your customer support and at the same time reduce the time you spend replying to queries. The trick here is to help your customers help themselves before you help them.

    - Step 1: Start with a Knowledge base / FAQs

    The first step to your support system is to set up a knowledge base or, if you have a quite straight forward product, a Frequently Asked Questions (FAQs) section. This will save you a lot of time. Your customers will also be happier since they can find answers to their questions immediately. If you're just starting out, it is still a good idea to set up a knowledge base/FAQs. Just sit down and think of all the possible questions that your customer would ask. Maybe not all. Start with a few and you can always add more to it as time goes by.

    - Step 2: Set up a Forum

    A forum is a great addition to your customer support system. The forum should be the second place your customer would turn to for help. A lot of people associate a forum to discussions, moderating, a lot of work and a headache to maintain. This is only true if you use a forum as a discussion area.

    Instead, you should use it as a customer support tool. Just create different forum categories for eg., pre sale questions, member questions, one category for each product. A forum is an excellent way to provide customer support because:

    • There is a search function for the customer to find related posts

    • You could easily set up a forum for free. Most good web hosts now has a one click forum installation function.

    • You don't have to worry about your replies being caught by your customers' email filters

    • If you get a question you've answered before, just give them a link to the answer in another post.

    • Usually, other forum members are willing to answer a question that they've managed to solve ... for free.

    • Hiring extra help is as easy as adding a new moderator.

    - Step 3: Install a Ticket help desk

    Not all queries can be handled via a knowledge base and a forum. Sometimes there is a need for your customers to send you private information such as usernames and passwords.

    When a situation like this arises, you will need a way for your customers to send you the information without others being able to see it. One of the best ways to handle this is to set up an online ticket help desk.

    A ticket help desk system will allow your customers to create a user account and log a ticket into your system. They can then send whatever information they need to send. You can even allow them to attach files. Most good help desks will also allow you to prepare pre-written responses for repetitive queries.

    Again, a good web host would also have some kind of help desk script installation available at a click.

    - Step 4: Use a good email software

    And finally, you have the good ole e-mail. Which should be the last thing your customers resort to. After implementing the above three systems, you will find a remarkably reduced amount of e-mails you need to reply to. Customers are getting wiser. Most know that e-mails are seldom replied to. So, they would only resort to this as a last resort.

    Don't make a mistake of putting your email address on your web site. Use a form. With email filters rampant on the net, also remember to inform your customers that you

    Outsource Your Business Printing Needs
    Convenience is something you need in your business; everything can be easy when you have the correct services to use. Business printing is another way to get your advertising project outsourced; online printers can easily cater to your needs.From an economical standpoint, outsourcing the work for advertisement material production is the way to go. With being very convenient compared to the traditional way to get your prints, the online world has more advantages on printing services. The
    a Frequently Asked Questions (FAQs) section. This will save you a lot of time. Your customers will also be happier since they can find answers to their questions immediately. If you're just starting out, it is still a good idea to set up a knowledge base/FAQs. Just sit down and think of all the possible questions that your customer would ask. Maybe not all. Start with a few and you can always add more to it as time goes by.

    - Step 2: Set up a Forum

    A forum is a great addition to your customer support system. The forum should be the second place your customer would turn to for help. A lot of people associate a forum to discussions, moderating, a lot of work and a headache to maintain. This is only true if you use a forum as a discussion area.

    Instead, you should use it as a customer support tool. Just create different forum categories for eg., pre sale questions, member questions, one category for each product. A forum is an excellent way to provide customer support because:

    • There is a search function for the customer to find related posts

    • You could easily set up a forum for free. Most good web hosts now has a one click forum installation function.

    • You don't have to worry about your replies being caught by your customers' email filters

    • If you get a question you've answered before, just give them a link to the answer in another post.

    • Usually, other forum members are willing to answer a question that they've managed to solve ... for free.

    • Hiring extra help is as easy as adding a new moderator.

    - Step 3: Install a Ticket help desk

    Not all queries can be handled via a knowledge base and a forum. Sometimes there is a need for your customers to send you private information such as usernames and passwords.

    When a situation like this arises, you will need a way for your customers to send you the information without others being able to see it. One of the best ways to handle this is to set up an online ticket help desk.

    A ticket help desk system will allow your customers to create a user account and log a ticket into your system. They can then send whatever information they need to send. You can even allow them to attach files. Most good help desks will also allow you to prepare pre-written responses for repetitive queries.

    Again, a good web host would also have some kind of help desk script installation available at a click.

    - Step 4: Use a good email software

    And finally, you have the good ole e-mail. Which should be the last thing your customers resort to. After implementing the above three systems, you will find a remarkably reduced amount of e-mails you need to reply to. Customers are getting wiser. Most know that e-mails are seldom replied to. So, they would only resort to this as a last resort.

    Don't make a mistake of putting your email address on your web site. Use a form. With email filters rampant on the net, also remember to inform your customers that yo

    Law School Know-How
    Getting into law school can be a very arduous task for aspiring students. You need to start as early as your freshman year in high school if you decide that being a lawyer is what you really want to do for the rest of your life.Do not be misled by the rosy portrayal of a lawyer's life in TV or in the movies. In real life, lawyers would have 12 to 18 working hours, especially for those who are aspiring to be partners in their respective law firms.In order to achieve your goal, fi

    Instead, you should use it as a customer support tool. Just create different forum categories for eg., pre sale questions, member questions, one category for each product. A forum is an excellent way to provide customer support because:

    • There is a search function for the customer to find related posts

    • You could easily set up a forum for free. Most good web hosts now has a one click forum installation function.

    • You don't have to worry about your replies being caught by your customers' email filters

    • If you get a question you've answered before, just give them a link to the answer in another post.

    • Usually, other forum members are willing to answer a question that they've managed to solve ... for free.

    • Hiring extra help is as easy as adding a new moderator.

    - Step 3: Install a Ticket help desk

    Not all queries can be handled via a knowledge base and a forum. Sometimes there is a need for your customers to send you private information such as usernames and passwords.

    When a situation like this arises, you will need a way for your customers to send you the information without others being able to see it. One of the best ways to handle this is to set up an online ticket help desk.

    A ticket help desk system will allow your customers to create a user account and log a ticket into your system. They can then send whatever information they need to send. You can even allow them to attach files. Most good help desks will also allow you to prepare pre-written responses for repetitive queries.

    Again, a good web host would also have some kind of help desk script installation available at a click.

    - Step 4: Use a good email software

    And finally, you have the good ole e-mail. Which should be the last thing your customers resort to. After implementing the above three systems, you will find a remarkably reduced amount of e-mails you need to reply to. Customers are getting wiser. Most know that e-mails are seldom replied to. So, they would only resort to this as a last resort.

    Don't make a mistake of putting your email address on your web site. Use a form. With email filters rampant on the net, also remember to inform your customers that yo

    8 Pricing Tips for Advertised Products: Art or Science or Both? From a South African Perspective
    The law of demand states that the quantity of a product demanded decreases when the price of that product increases. So when the BMW manufacturer raised the price of their cars over a two-year period, sales should have dropped off. Right?Not exactly. This strategy helped incredibly for BMW sales in South Africa. To keep sales from slipping BMW actually raised the prices in an effort to take on a more upmarket image.A growing number of middle-price brands are under attack from com
    for free.

  • Hiring extra help is as easy as adding a new moderator.

    - Step 3: Install a Ticket help desk

    Not all queries can be handled via a knowledge base and a forum. Sometimes there is a need for your customers to send you private information such as usernames and passwords.

    When a situation like this arises, you will need a way for your customers to send you the information without others being able to see it. One of the best ways to handle this is to set up an online ticket help desk.

    A ticket help desk system will allow your customers to create a user account and log a ticket into your system. They can then send whatever information they need to send. You can even allow them to attach files. Most good help desks will also allow you to prepare pre-written responses for repetitive queries.

    Again, a good web host would also have some kind of help desk script installation available at a click.

    - Step 4: Use a good email software

    And finally, you have the good ole e-mail. Which should be the last thing your customers resort to. After implementing the above three systems, you will find a remarkably reduced amount of e-mails you need to reply to. Customers are getting wiser. Most know that e-mails are seldom replied to. So, they would only resort to this as a last resort.

    Don't make a mistake of putting your email address on your web site. Use a form. With email filters rampant on the net, also remember to inform your customers that yo

    Maintenance Planning 101
    Making the Best of Your Time and ResourcesCongratulations! You’re the new maintenance manager of Megamonolith Corporation. Although you’re exited about the position, you realize you have your work cut out for you. Megamonolith recently bought out another company, and you’re assigned to the site. During your first six months, you conduct a facilities audit and discover that the prior maintenance program consisted only of breakdown repairs. (For information about facility audits, please
    elp desks will also allow you to prepare pre-written responses for repetitive queries.

    Again, a good web host would also have some kind of help desk script installation available at a click.

    - Step 4: Use a good email software

    And finally, you have the good ole e-mail. Which should be the last thing your customers resort to. After implementing the above three systems, you will find a remarkably reduced amount of e-mails you need to reply to. Customers are getting wiser. Most know that e-mails are seldom replied to. So, they would only resort to this as a last resort.

    Don't make a mistake of putting your email address on your web site. Use a form. With email filters rampant on the net, also remember to inform your customers that your e-mail may be trapped by their email filter.

    There you go. Just set these up and you'll find your customer support a lot easier to handle.

    © 2004 Bina Omar

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