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Casual Articles - Don't Forget your Existing Clients
If you have experience in accounting or have worked as a bookkeeper before, bookkeeping can be a great way to work from home. Small businesses are continuously looking for ways to outsource some of their workload and most of them do not need a full-time in-house bookkeeper. You can approach several businesses in your area and offer to keep their books.Of course there are some tools you need. You should have some of the basic accounting software like quicken and quick books. If the company you work for uses a different piece of software, th
Coffee Anyone?: One of the simplest and most cost effective retention initiatives I’ve seen involved sending your cust
Traditional advertising consists of tri-media meaning the television, radio and print. These mediums are still very powerful and effective but more and more marketing people are entertaining the idea of using non traditional advertising. This is mainly because traditional media is becoming so saturated and also becoming very expensive.In order for your brand or message to get across, a marketer should make sure that the medium used is unique from the rest. Small brands on the other hand have no budget as big as established brands so there
Acquisition. It’s a big word in small business marketing. Companies are constantly looking at ways to draw new people to the business and generate new streams of revenue. In this quest, some small businesses make the mistake of focusing too much on new customer acquisition, only to find that their existing customers have been lured away by a competitor.
Ironic, isn’t it? The very tactics you use to drive new customers to your business are the same ones that your competitors can use to take them away from you. Losing sight of your existing customer base is truly an example of not seeing the forest for the trees. Did you know that on average, it costs a small business 10 times as much to attract a new client as it does to retain an existing one? Think about that the next time you are planning an acquisition marketing campaign, then use these three tips to ensure that your customers don’t fall prey to your competitor’s acquisition efforts:
Coffee Anyone?: One of the simplest and most cost effective retention initiatives I’ve seen involved sending your custo
Some time ago I registered at some (very popular) forum and a day after I received a letter from a forum member with a "business offer". I think this "offer" is a classical scam. But judge for yourself.In the letter it was written:“Good day Dear One, Greetings and How are you today, I am Michael D* I would like you to permit me to apply through this medium for your co-operation and to secure an opportunity to invest and do joint relationship and business with you in your country. I have a substantial capital I honourably Inherited
Ironic, isn’t it? The very tactics you use to drive new customers to your business are the same ones that your competitors can use to take them away from you. Losing sight of your existing customer base is truly an example of not seeing the forest for the trees. Did you know that on average, it costs a small business 10 times as much to attract a new client as it does to retain an existing one? Think about that the next time you are planning an acquisition marketing campaign, then use these three tips to ensure that your customers don’t fall prey to your competitor’s acquisition efforts:
Coffee Anyone?: One of the simplest and most cost effective retention initiatives I’ve seen involved sending your cust
We all like to think we base our decisions on hard facts, but that’s not always the case. Business leaders will talk about doing their due diligence prior to making a decision; but in reality, when it comes down to it, what really pushes us to select one thing over another is our feelings.While instinct and intuition do play a role in business (stories abound of business people who refused to pay attention to the facts and created a success out of what should have been a disaster), 9 times out of 10, cold hard facts and reality cannot and
Coffee Anyone?: One of the simplest and most cost effective retention initiatives I’ve seen involved sending your cust
Whether you are selling a $60,000 BMW on your site or a $6.00 hosting package the person buying either product will have to first build confidence in you and learn to trust your company. This is because no matter the amount of money, throwing it away is never an option, so we want to make sure we are getting what we paid for. This is where trust comes into play as what I feel in my gut is usually the only way I know if I can trust you right? Well yes, but you can make it a little easier on all of your clients.Once a possible client comes t
Coffee Anyone?: One of the simplest and most cost effective retention initiatives I’ve seen involved sending your cust
Promotional pens are a great way to promote your business. A well-designed promotional pen with an attractive customized message can be a great way to reign on in the minds of your customers or prospects…constantly reminding them that you are there. I know a design company who used to believe in the potentiality of promotional pens. This company used to design attractive promotional pens for distribution to their customers and potential clients. One thing that was commendable about this company was the designs of the promotional pens, which made
Coffee Anyone?: One of the simplest and most cost effective retention initiatives I’ve seen involved sending your customers a brief letter and tossing in a gift certificate for a free coffee at a local coffee shop (if you’re a local business), or a national coffee chain (if you operate in a broader area.) It will only cost you about one dollar for each of your customers plus mailing costs, and you’ll accomplish two things. Firstly, they’ll be reminded of your company name and services thanks to your brief letter, and secondly, they’ll enjoy a hot cup of coffee and feel good about you gesture. That free coffee can go a long way towards client retention.
Get Them a Deal: Who are your customers? Are they small businesspeople operating in your area? Are they pet owners? Are they car lovers? The product you sell will dictate what your clients are interested in. (For example if you sell a new type of car wax, you can be fairly certain that 99% of your clients are car buffs). If you have even a few dozen clients, you could a
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