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    Job Interview Tips For You-Five Tips To Instantly Increase Your Success Rate
    Being asked to a job interview is always good news, but it often brings with it the dreaded nerves! I’ve compiled some simple job interview tips that will hopefully help you beat the nerves and land the job!Research research research! Even before you fill out an application or hand in your resume, hit the books and find out what you can about your new potential employer. Find out a few facts, and always try to go the extra yard. The candidate that can prove they have done the most research will often get offered the job. Once you have your researched info about the company, you can use it to write a tailor made resume or application for them. This is an essential job interview tip. Nothing impresses more than a resume that’s a perfect fit.Sell yourself in your cover letter- In 99.9% of cases
    rgy right at the get-go.

    Ask to speak to a supervisor. Do this sooner than later (see above). Don't make the "lateral move mistake!" As soon as you detect you’re being stonewalled move up. Get a supervisor, then their supervisor, and on and on. Go as far as you have to go. You’re looking for a person who sounds reasonable, understands your problem, and can do something about it.

    Save

    What Do Copywriters Do At Focus Groups? Part 1
    This question comes up a lot. "What do copywriters do at focus groups?" And the answer is actually pretty involved.But first, an advertising focus group primer.Focus groups are gatherings of 'very ordinary people' who are paid a small amount of money (usually $50 or so) for a few hours of their time to come to some very ordinary industrial park location in the middle of pretty much nowhere to share their feelings about advertising ideas BEFORE THEY ARE PRODUCED.This is to make sure no HUGE mistakes are made. This is to make sure people keep their jobs...by and large.Focus groups happen all over, but usually take place in certain places in the country that are considered good 'litmus tests' for the rest of the country. Meaning these are the people who are collectively supposed to give th
    Prime directive: Make sure your claim is reasonable! Otherwise, forget it.

    First thing: If you have a legitimate claim denied or a beef with a company (my method can be applied to insurance companies, dealerships, bad fish, or whatever), prepare yourself for the likelihood of frustrating conversations with people who either can’t think for themselves or have been told by their boss not to.

    If whoever takes your initial complaint is reasonable you'll be pleasantly surprised. If, however, what you’re being told sounds like it isn’t addressing your individual problem beware – the answer you’re getting may be being read from a script. Companies often give their customer service reps pat, formulaic responses they must give and not stray from!

    Get a name!! The person who answers your call will often say their name, if at all, in an inaudible light-speed mumble. Take the time to ask them to repeat their name if necessary. 3 times if necessary. Be sure you write the name down. When you call next time and the person answering doesn’t know what you’re talking about you want to be able to answer the inevitable “Who did you talk to?”

    Always, always, always: Keep notes on not only who you talked to, but when, the gist of the conversation, and the date and time. These records may be invaluable (see below).

    If you expect BS you won’t get as upset when you get it. This is especially true with the first person you talk to. By definition this is the low person on the totem pole. Anticipate they have zero decision-making authority and you’ll save lots of energy right at the get-go.

    Ask to speak to a supervisor. Do this sooner than later (see above). Don't make the "lateral move mistake!" As soon as you detect you’re being stonewalled move up. Get a supervisor, then their supervisor, and on and on. Go as far as you have to go. You’re looking for a person who sounds reasonable, understands your problem, and can do something about it.

    Save

    So You Want to Be Your Own Boss? (Or: the Rewards and Challenges of Self-Employment)
    According to the U.S. Census Bureau, there are more than 10 million self-employed workers in the United States and that number is increasing - for good reason. Being your own boss means not worrying you'll be laid off or fired. It allows you to create your own work schedule. It holds out the promise of great financial reward. It frees you from having to attend mind-numbing staff meetings. In short, self-employment lets you call the shots.Being your own boss is not, however, without significant challenges. Potential concerns include, but are not limited to: Lack of financial security or predictabilityIsolation from peers or co-workersLack of clarity about job demands and expectations. Related social and emotional challenges include:

    If whoever takes your initial complaint is reasonable you'll be pleasantly surprised. If, however, what you’re being told sounds like it isn’t addressing your individual problem beware – the answer you’re getting may be being read from a script. Companies often give their customer service reps pat, formulaic responses they must give and not stray from!

    Get a name!! The person who answers your call will often say their name, if at all, in an inaudible light-speed mumble. Take the time to ask them to repeat their name if necessary. 3 times if necessary. Be sure you write the name down. When you call next time and the person answering doesn’t know what you’re talking about you want to be able to answer the inevitable “Who did you talk to?”

    Always, always, always: Keep notes on not only who you talked to, but when, the gist of the conversation, and the date and time. These records may be invaluable (see below).

    If you expect BS you won’t get as upset when you get it. This is especially true with the first person you talk to. By definition this is the low person on the totem pole. Anticipate they have zero decision-making authority and you’ll save lots of energy right at the get-go.

    Ask to speak to a supervisor. Do this sooner than later (see above). Don't make the "lateral move mistake!" As soon as you detect you’re being stonewalled move up. Get a supervisor, then their supervisor, and on and on. Go as far as you have to go. You’re looking for a person who sounds reasonable, understands your problem, and can do something about it.

    Save

    Managing Change -- Endings Are Just Doorways to New Beginnings
    Every May we celebrate Mother’s Day—a time to tell mothers everywhere how much we love and honor them. In the midst of all the holiday revelry we should take some time to reflect on just what this day represents—the end of nine months of waiting and the passage through birth’s doorway to a new beginning.When I became a mother, this holiday took on a whole new meaning—especially when my daughter graduated from college. Graduation ceremonies at her university were always held on Mother’s Day as a special tribute to the mothers who labored hard right along with each student and who rejoiced to see the ending and new beginnings. I was one of those mothers and 27 years prior to that day, my mother rejoiced on Mother’s Day to see me graduate from the same university.Yes, Mother’s Day creates happy endings and
    wers your call will often say their name, if at all, in an inaudible light-speed mumble. Take the time to ask them to repeat their name if necessary. 3 times if necessary. Be sure you write the name down. When you call next time and the person answering doesn’t know what you’re talking about you want to be able to answer the inevitable “Who did you talk to?”

    Always, always, always: Keep notes on not only who you talked to, but when, the gist of the conversation, and the date and time. These records may be invaluable (see below).

    If you expect BS you won’t get as upset when you get it. This is especially true with the first person you talk to. By definition this is the low person on the totem pole. Anticipate they have zero decision-making authority and you’ll save lots of energy right at the get-go.

    Ask to speak to a supervisor. Do this sooner than later (see above). Don't make the "lateral move mistake!" As soon as you detect you’re being stonewalled move up. Get a supervisor, then their supervisor, and on and on. Go as far as you have to go. You’re looking for a person who sounds reasonable, understands your problem, and can do something about it.

    Save

    Do You Have a Business Opportunity Intake Process?
    A business opportunity intake process is a must have for ALL but especially for solo-professionals, service professionals and entrepreneurs who are constantly looking for and attracting new and exciting opportunities.What’s a “business opportunity intake process”?It's a filtration system of sorts. I'm like a giant generator. The more gas (projects) I take in the more power I'll create. However, putting the wrong kind of fuel in my engine can cause me to sputter and conk out. Have you ever seen a sports car try to run on diesel fuel? It's not pretty. (Not that I'm necessary a sports car, I may be more of an old beater, but you get the point.) Every engine needs a filtration system to keep the system running smoothly and cleanly.Creating abundanceEveryone has their own very special way of creati
    es on not only who you talked to, but when, the gist of the conversation, and the date and time. These records may be invaluable (see below).

    If you expect BS you won’t get as upset when you get it. This is especially true with the first person you talk to. By definition this is the low person on the totem pole. Anticipate they have zero decision-making authority and you’ll save lots of energy right at the get-go.

    Ask to speak to a supervisor. Do this sooner than later (see above). Don't make the "lateral move mistake!" As soon as you detect you’re being stonewalled move up. Get a supervisor, then their supervisor, and on and on. Go as far as you have to go. You’re looking for a person who sounds reasonable, understands your problem, and can do something about it.

    Save

    Balloon Your Profits
    Balloons have a universal appeal that charm across all ages, income brackets, and race. I don't think there is another object of such simple joy that can elicit the same response from such a diverse group of people.Whenever we see balloons floating, we have to look at it, tell the people around us to look at it as well and our eyes will follow it across the sky until we can no longer decipher it from the clouds.I don't know about you but now, even as an adult, I'm still fond of balloons. At a party, park or event, the balloon vendor will always get my attention. I think that a lot of adults as well as children can relate to this. There's just something about balloons.Now, think about balloons with all the variety in colors and shapes. Now think about them as a hundred percent larger. Mind blowing, hu
    rgy right at the get-go.

    Ask to speak to a supervisor. Do this sooner than later (see above). Don't make the "lateral move mistake!" As soon as you detect you’re being stonewalled move up. Get a supervisor, then their supervisor, and on and on. Go as far as you have to go. You’re looking for a person who sounds reasonable, understands your problem, and can do something about it.

    Save time and energy, big-time. When you’re connected to a “supervisor,” make sure you haven’t been passed to someone on the same level or, worse, some unrelated and useless department (happens a lot). As soon as you get a supervisor ask their position. Ask also, “Do you have authority to remedy my complaint?” If not, move on immediately.

    Present yourself as cool and confident. This sends the message “I know I’m right and you’re not going to wear me down.” Some industries (did someone say "insurance companies?") count on you getting frustrated and giving up. Don’t let them know if you are upset. Remember: If the facts are on your side you don’t have to sweat. They do.

    Depersonalize the issue. Don’t become what psychologists call “ego invested.” It will help you to be polite and in control if you keep in mind you’re dealing with a human being who’s got a hard job, is almost certainly underpaid, and is very likely working for a jackass.

    Keep your eyes on the prize! Keep in mind your goal; you want to get your money or promised services – not to get angry at the person you happen to be talking with.

    Don't be a wimp! Lots of people tell you to be nice because you can catch more flies with honey than vinegar. I say don’t worry about being “nice.” If they aren’t worried about your feelings you don’t have to worry about theirs. That doesn’t mean being rude or obnoxious.

    It’s a good idea to be able to show you’ve tried everything to remedy your problem. It might help, and for the record, write a letter to the company outlining everything you’ve gone

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