about yourself and how good you are, however, most prospects want proof. If you can hand them a book, then you have given them some of the proof they require before hiring you. Being an expert does not mean you have to know everything, it simplyYou are probably saying at this point that it seems like so much work to write a book and no wonder people never get around to completing one. Yes, it is work, but if you want people to see you as the expert, you should consider it. Perhaps the best way would be to write twenty whitepapers of fifteen pages each. You can do one whitepaper every two or three weeks.

When you have written your book, get others to review it before it is released, get them to write testimonials that support your great work. These testimonials can come from clients or friends as long as they actually read the book. Having a book will also help you increase your sales. You will not only have book sales but you could be asked to speak to groups and consult. Your book will be the proof of your expertise and it will lead to additional business relationships because people will want to know you.

Expertise is generally substantiated by what others say. You can spend a lot of time talking about yourself and how good you are, however, most prospects want proof. If you can hand them a book, then you have given them some of the proof they require before hiring you. Being an expert does not mean you have to know everything, it simply

est way would be to write twenty whitepapers of fifteen pages each. You can do one whitepaper every two or three weeks.

When you have written your book, get others to review it before it is released, get them to write testimonials that support your great work. These testimonials can come from clients or friends as long as they actually read the book. Having a book will also help you increase your sales. You will not only have book sales but you could be asked to speak to groups and consult. Your book will be the proof of your expertise and it will lead to additional business relationships because people will want to know you.

Expertise is generally substantiated by what others say. You can spend a lot of time talking about yourself and how good you are, however, most prospects want proof. If you can hand them a book, then you have given them some of the proof they require before hiring you. Being an expert does not mean you have to know everything, it simply

ort your great work. These testimonials can come from clients or friends as long as they actually read the book. Having a book will also help you increase your sales. You will not only have book sales but you could be asked to speak to groups and consult. Your book will be the proof of your expertise and it will lead to additional business relationships because people will want to know you.

Expertise is generally substantiated by what others say. You can spend a lot of time talking about yourself and how good you are, however, most prospects want proof. If you can hand them a book, then you have given them some of the proof they require before hiring you. Being an expert does not mean you have to know everything, it simply

consult. Your book will be the proof of your expertise and it will lead to additional business relationships because people will want to know you.

Expertise is generally substantiated by what others say. You can spend a lot of time talking about yourself and how good you are, however, most prospects want proof. If you can hand them a book, then you have given them some of the proof they require before hiring you. Being an expert does not mean you have to know everything, it simply

about yourself and how good you are, however, most prospects want proof. If you can hand them a book, then you have given them some of the proof they require before hiring you. Being an expert does not mean you have to know everything, it simply means that you have to know more than most people on your topic.

Never guess at the right answer, always do your research before putting materials into your book. Be liberal about quoting others. If your prospect sees you are connected with other experts, then you are held in higher esteem. Do not try to be the only expert, be connected.