Show your product or service doing whatever it is it does. It’s difficult, but trying to do less is a waste. If you don’t keep prospects engaged, you’ll soon have people with a glazed over look in their eyes wondering where the pause of delete button is located.

They won’t understand or even care about your message because they’re not listening. Not only have you wasted time, money and resources—you’ve probably tainted a future prospect for any additional sales.

Remember Luke, the force is in th

Remember the opening scene of Star Wars? This opening is recognized as one of the most memorable opening shots in movie history.

You view a wall of words scrolling, disappearing in infinity at the top of the screen. Then the camera shot that tingles the hairs. Behold the behemoth Battle cruiser with all laser guns blazing, gliding above you.

Its immensity made me gasp as it glides above the audience. Never before had I been this overwhelmed at the start of a movie. This was going to be an exciting ride and I was eager to take it.

Now switch to corporate videos. How do the open their story? Full frontal face shot of a person talking about, what else, themselves. Sometimes a camera shot of a person talking to another person, but you already know, they’re talking about how great they or their business does whatever it does.

Is your video opening shot with you or one of your colleagues talking about your company? Stop now immediately and rewrite, you have real problems. Why? Because the one you are trying to get the message to, the viewer/prospect is already zoning out and going to sleep.

Your prospects are immediately asking, Why should I watch, what’s in it for me? Can you at least keep me entertained and engaged without me having to focus on your face and listen to your voice for the next several minutes?

Remember the Star Wars story? Lead with the Star Cruiser my friend. Start with your service/product in action. A printing company client of mine didn’t show a single person or face until we were already 50% through with their video. Why? Your prospect wants to know what you can do for him, and he’ll stay interested (at least for a little while) if he can see what you do.

Opening your video with a talking head is the lazy way to try to get your message across. This is multimedia people; engage all of his senses, like Star Wars, get him caught up in the whole scene with images, and sound, and graphics. Get them locked in early with a compelling story and try to be relevant to his problem or situation.

Show your product or service doing whatever it is it does. It’s difficult, but trying to do less is a waste. If you don’t keep prospects engaged, you’ll soon have people with a glazed over look in their eyes wondering where the pause of delete button is located.

They won’t understand or even care about your message because they’re not listening. Not only have you wasted time, money and resources—you’ve probably tainted a future prospect for any additional sales.

Remember Luke, the force is in the

and I was eager to take it.

Now switch to corporate videos. How do the open their story? Full frontal face shot of a person talking about, what else, themselves. Sometimes a camera shot of a person talking to another person, but you already know, they’re talking about how great they or their business does whatever it does.

Is your video opening shot with you or one of your colleagues talking about your company? Stop now immediately and rewrite, you have real problems. Why? Because the one you are trying to get the message to, the viewer/prospect is already zoning out and going to sleep.

Your prospects are immediately asking, Why should I watch, what’s in it for me? Can you at least keep me entertained and engaged without me having to focus on your face and listen to your voice for the next several minutes?

Remember the Star Wars story? Lead with the Star Cruiser my friend. Start with your service/product in action. A printing company client of mine didn’t show a single person or face until we were already 50% through with their video. Why? Your prospect wants to know what you can do for him, and he’ll stay interested (at least for a little while) if he can see what you do.

Opening your video with a talking head is the lazy way to try to get your message across. This is multimedia people; engage all of his senses, like Star Wars, get him caught up in the whole scene with images, and sound, and graphics. Get them locked in early with a compelling story and try to be relevant to his problem or situation.

Show your product or service doing whatever it is it does. It’s difficult, but trying to do less is a waste. If you don’t keep prospects engaged, you’ll soon have people with a glazed over look in their eyes wondering where the pause of delete button is located.

They won’t understand or even care about your message because they’re not listening. Not only have you wasted time, money and resources—you’ve probably tainted a future prospect for any additional sales.

Remember Luke, the force is in th

ng to get the message to, the viewer/prospect is already zoning out and going to sleep.

Your prospects are immediately asking, Why should I watch, what’s in it for me? Can you at least keep me entertained and engaged without me having to focus on your face and listen to your voice for the next several minutes?

Remember the Star Wars story? Lead with the Star Cruiser my friend. Start with your service/product in action. A printing company client of mine didn’t show a single person or face until we were already 50% through with their video. Why? Your prospect wants to know what you can do for him, and he’ll stay interested (at least for a little while) if he can see what you do.

Opening your video with a talking head is the lazy way to try to get your message across. This is multimedia people; engage all of his senses, like Star Wars, get him caught up in the whole scene with images, and sound, and graphics. Get them locked in early with a compelling story and try to be relevant to his problem or situation.

Show your product or service doing whatever it is it does. It’s difficult, but trying to do less is a waste. If you don’t keep prospects engaged, you’ll soon have people with a glazed over look in their eyes wondering where the pause of delete button is located.

They won’t understand or even care about your message because they’re not listening. Not only have you wasted time, money and resources—you’ve probably tainted a future prospect for any additional sales.

Remember Luke, the force is in th

lready 50% through with their video. Why? Your prospect wants to know what you can do for him, and he’ll stay interested (at least for a little while) if he can see what you do.

Opening your video with a talking head is the lazy way to try to get your message across. This is multimedia people; engage all of his senses, like Star Wars, get him caught up in the whole scene with images, and sound, and graphics. Get them locked in early with a compelling story and try to be relevant to his problem or situation.

Show your product or service doing whatever it is it does. It’s difficult, but trying to do less is a waste. If you don’t keep prospects engaged, you’ll soon have people with a glazed over look in their eyes wondering where the pause of delete button is located.

They won’t understand or even care about your message because they’re not listening. Not only have you wasted time, money and resources—you’ve probably tainted a future prospect for any additional sales.

Remember Luke, the force is in th

Show your product or service doing whatever it is it does. It’s difficult, but trying to do less is a waste. If you don’t keep prospects engaged, you’ll soon have people with a glazed over look in their eyes wondering where the pause of delete button is located.

They won’t understand or even care about your message because they’re not listening. Not only have you wasted time, money and resources—you’ve probably tainted a future prospect for any additional sales.

Remember Luke, the force is in the action. Your prospect’s attention and sales will be with you.