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Casual Articles - Add Value - And Kill Mediocrity in Customer Service
Buying a Franchise and owning your own business can be very rewarding career, but when things go wrong they can be financially devastating, including personal bankruptcy and loss of your home. Recently, I discussed a topic, which involved a trap that franchise buyers get into partly due to bureaucracy and partly due to an uneven playing field between franchisors and franchisees.A franchisee bought a franchise and the Franchisor was Head Quartere
They gave you something you didn’t expect. They often surprised you. They had m
Relocation is a big decision that you might have to make during your career.Specifically, I’m referring to relocating for a new job that you are considering taking. Certainly, the farther you are considering moving from home only adds to possible concerns that you might have about accepting the position.I’ve helped people accept jobs that have involved them moving to different cities and I’ve also helped some relocate to a new country.There are two kinds of customer service we all experience occasionally, outstanding customer service, and bad customer service. What we experience most of the time is mediocre customer service.
Mediocre is a strong word for average. That’s where your experience as a customer is not memorable, nothing special - under-whelming might be a good word!
The problem with mediocre service is that it doesn’t give you a competitive edge. You simply compete with all the other businesses like yours who keep undercutting each other on price and quality to stay in business.
I asked a group at one of my seminars to write down the name of places they’d gone to do business that they considered outstanding, and then we discussed why they considered them outstanding. Nobody came up with more than one name, and some couldn’t think of even one business that they considered outstanding.
In all cases the outstanding businesses had one thing in common, they did something that mediocre businesses don’t do. They added value.
They gave you something you didn’t expect. They often surprised you. They had mo
Advertising is in reality the machine, or bulk, method of selling. It takes a large portion of the public and, directing them to matters of fundamental interest, turns these matters to the advantage of the product and firm involved. It is the mass action of selling, selling to the group, handling the sales question wholesale.It is used, therefore, either to supplant the personal selling force, to supplement it, or act upon it. In some cases the
The problem with mediocre service is that it doesn’t give you a competitive edge. You simply compete with all the other businesses like yours who keep undercutting each other on price and quality to stay in business.
I asked a group at one of my seminars to write down the name of places they’d gone to do business that they considered outstanding, and then we discussed why they considered them outstanding. Nobody came up with more than one name, and some couldn’t think of even one business that they considered outstanding.
In all cases the outstanding businesses had one thing in common, they did something that mediocre businesses don’t do. They added value.
They gave you something you didn’t expect. They often surprised you. They had m
Branding consultants provide various strategies and ideas that help your business and branding become more effective. Branding consultants develop brand communication techniques and brand identity. These consultants offer branding of products according to the needs. They analyze your brand which includes its value and identity. Branding consultants give a better idea and strategy to improve branding of product.There are several branding consulta
I asked a group at one of my seminars to write down the name of places they’d gone to do business that they considered outstanding, and then we discussed why they considered them outstanding. Nobody came up with more than one name, and some couldn’t think of even one business that they considered outstanding.
In all cases the outstanding businesses had one thing in common, they did something that mediocre businesses don’t do. They added value.
They gave you something you didn’t expect. They often surprised you. They had m
Corporate gift giving is a popular practice, and it will only continue to grow in popularity over the next years. Of course, if you are just getting started in corporate gift giving, there are a few things you should know:Who can you give corporate gifts to?· Clients· Employees· Business AssociatesWhich occasions is corporate gift giving best suited to? Practically any occasion:· To promote your company and i
In all cases the outstanding businesses had one thing in common, they did something that mediocre businesses don’t do. They added value.
They gave you something you didn’t expect. They often surprised you. They had m
Graduates with arts degrees often feel some difficulties to determine their career goal in the initial stage. In general view, most of jobs seem to suit the arts degree graduates but when come to decide a career goal, it seem like hard to define one. Unlike graduates from science and technology fields, graduates from the arts fields feel that their program of study hasn't necessarily prepared them for specific jobs or careers. Many arts degree graduate
They gave you something you didn’t expect. They often surprised you. They had more of a personal touch. They handled problems more quickly and with a sense of urgency. They followed up on a promise. They remembered your name and smiled when they said it. They thanked you for your business, and meant it in their voice. They trained their people and validated their contribution to the success of the business.
My local restaurant, Yia Yia’s Euro Bistro is a great example. I was dining at the bar one evening with a client from England. My client expressed disappointment that Yia Yia’s didn’t have a baked potato on the menu to go with the steak he ordered.
The bartender, Joe, said. “Sir, if you don’t mind waiting just a little bit longer we’ll get you a baked potato. Joe got one of the waiters to drive down the street to a neighboring restaurant and return with a hot baked potato.
My client was amazed. I wasn’t - because this is typical of what this re
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