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    Ball Valve History & Mystery
    Here is a light hearted history and trivia on the ball valve. Read it and you will never take your natural gas or electricity for granted again, ok so maybe you will…Ball Valve mystery? The humble ball valve has a checkered history and somewhat murky origins. It may not be cloak and dagger stuff, but it’s not without mystery… Take a look around to see where the ball valve is indispensable. For example, the ball valve is
    anisations forget that their customers are humans and the thing about humans is - they don't always make decisions logically. Customers are driven by their emotions and they make decisions about organisations based on their interaction with the people in the business. They'll even forgive your mistakes if they like your business.

    So what do we nee

    Positioning and Branding - Brand Identity Guru
    Where is your brand positioned in the marketplace? How is it perceived, both positively and negatively? Can you identify your brand's core strength’s and equities? What are the barriers or threats standing in the way? A brand strategy company will provide you with an objective assessment of your brand.They can deliver specific solutions that will allow you to reach your strategic business goals and objectives, and clearly
    Would you like to have customers that stay with you and don't buy from your competitors? Customers that say nice things about your business to other people; pay you on time and accept the fact that you might be a bit more expensive then other suppliers? Of course you do but how do we perform this miracle? It's dead easy really; you only have to consider two factors: be Reliable and be Likeable.

    It almost goes without saying that it's vital to have a reliable product or service. Most businesses spend a great deal of time and money ensuring that their product does what they say it'll do and striving for exceptional customer service.

    However, if you do this consistently, don't expect any "brownie points" and it won't ensure stay, say and pay. Providing reliable products and service is vitally important however after a while customers start to take it for granted.

    I can remember the days when a motor car was difficult to start on a winters morning. When a telephone engineer took a week to fix your phone and a retail store wouldn't take back an item you'd purchased. Nowadays, cars start first time, engineers come the same day and retail stores give you your money back immediately. We now take this kind of reliability and service for granted.

    To give your business the competitive edge and ensure stay, say and pay you, your business and your people need to be likeable. Too many organisations forget that their customers are humans and the thing about humans is - they don't always make decisions logically. Customers are driven by their emotions and they make decisions about organisations based on their interaction with the people in the business. They'll even forgive your mistakes if they like your business.

    So what do we nee

    Minor Sponsorships for Major Returns
    Sponsorship certainly conjures up an image of enormous market reach but at a mighty high price. Some of the biggest events in the world reach a market of many, many millions of people. But that's at a level where only major players are able to participate.If you are looking for effective sponsorship at a price you can afford to pay, there are numerous opportunities. For instance, take a music store selling CDs and DVDs.
    er two factors: be Reliable and be Likeable.

    It almost goes without saying that it's vital to have a reliable product or service. Most businesses spend a great deal of time and money ensuring that their product does what they say it'll do and striving for exceptional customer service.

    However, if you do this consistently, don't expect any "brownie points" and it won't ensure stay, say and pay. Providing reliable products and service is vitally important however after a while customers start to take it for granted.

    I can remember the days when a motor car was difficult to start on a winters morning. When a telephone engineer took a week to fix your phone and a retail store wouldn't take back an item you'd purchased. Nowadays, cars start first time, engineers come the same day and retail stores give you your money back immediately. We now take this kind of reliability and service for granted.

    To give your business the competitive edge and ensure stay, say and pay you, your business and your people need to be likeable. Too many organisations forget that their customers are humans and the thing about humans is - they don't always make decisions logically. Customers are driven by their emotions and they make decisions about organisations based on their interaction with the people in the business. They'll even forgive your mistakes if they like your business.

    So what do we nee

    You Are More Than Your Resume
    Remember the days when you were in high school or college and you had to write a term paper with a typewriter. Actually, some of you reading this article have never seen a typewriter let alone have used one. Technology has changed so fast that equipment that was “cool” and expensive in its day is now given away for pennies on the dollar at a flea market.Now enter the age of internet job search. In the past, it was suffici
    rownie points" and it won't ensure stay, say and pay. Providing reliable products and service is vitally important however after a while customers start to take it for granted.

    I can remember the days when a motor car was difficult to start on a winters morning. When a telephone engineer took a week to fix your phone and a retail store wouldn't take back an item you'd purchased. Nowadays, cars start first time, engineers come the same day and retail stores give you your money back immediately. We now take this kind of reliability and service for granted.

    To give your business the competitive edge and ensure stay, say and pay you, your business and your people need to be likeable. Too many organisations forget that their customers are humans and the thing about humans is - they don't always make decisions logically. Customers are driven by their emotions and they make decisions about organisations based on their interaction with the people in the business. They'll even forgive your mistakes if they like your business.

    So what do we nee

    What to Include in Your Cleaning Bid Packet
    When bidding on janitorial services in a commercial setting, it is necessary to put together a "Bid Packet" to present to your prospective client. Many small businesses seeking cleaning services do not know what to expect when receiving a bid, or their experience has been receiving a single page bid, which is not very impressive. When you present a nicely packaged proposal, you've just increased your chances of winning the bid,
    back an item you'd purchased. Nowadays, cars start first time, engineers come the same day and retail stores give you your money back immediately. We now take this kind of reliability and service for granted.

    To give your business the competitive edge and ensure stay, say and pay you, your business and your people need to be likeable. Too many organisations forget that their customers are humans and the thing about humans is - they don't always make decisions logically. Customers are driven by their emotions and they make decisions about organisations based on their interaction with the people in the business. They'll even forgive your mistakes if they like your business.

    So what do we nee

    Over The Road: The Life Of A Long-Haul Truck Driver
    When I started driving truck I was 21 years old. I had never been married, had no children, and hadn't traveled much. The idea of living on the road and seeing the entire country coast to coast sounded awesome! So off I went.It was one of the best decisions of my life.Over the road is much more than just a job...it is a lifestyle. Traveling the country, living in the truck, and never knowing where the next load mig
    anisations forget that their customers are humans and the thing about humans is - they don't always make decisions logically. Customers are driven by their emotions and they make decisions about organisations based on their interaction with the people in the business. They'll even forgive your mistakes if they like your business.

    So what do we need to do to ensure the likeability factor? Run your eye down the following list and see how many you can tick off:

    * We always have a genuine smile for every customer.
    * We are warm and friendly to all customers.
    * We listen carefully and make it obvious that we're listening.
    * We use the customer's name and our name appropriately.
    * We give the impression that we care and are interested in the customer.
    * We empathise with problems and complaints and respond quickly.
    * We occasionally do something to pleasantly surprise the customer.
    * We always keep our promises.
    * We give the impression that we're fun to deal with.
    * We treat the customer the way they want to be treated, not the way we want to be treated.

    (The * We means everyone in the business be they sales people, delivery drivers, accountants, engineers, managers or directors.)

    How well did you do? If you've got lots of ticks then you probably have lots of customers who like you. Just a word to the managers and employers amongst you; run your eyes down the list again and replace the word customer with the words employee or staff colleague.

    How many ticks did you get this time? Lots of ticks mean your staff like you and it probably follows that your customers do as well.

    Have you noticed how being likeable cost so little? A lot less than advertising or other promotional activity

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