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  • Casual Articles - Hit The Jackpot With Customer Complaints

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    Our most powerful instinct is to avoid customer complaints, but they may be the best thing that happens to your business. Here’s why...

    Marketing research shows that only 1 out 50 unhappy customers take the time to complain... to you. They are likely to let 11 of their friends in on the fact that they are unhappy, but don’t feel comfortable letting you know. What happens to the 49 unhappy customers who don’t complain? Besides griping to 11 friends and family members, they’ll just change products or places of business.

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    Marketing research shows that only 1 out 50 unhappy customers take the time to complain... to you. They are likely to let 11 of their friends in on the fact that they are unhappy, but don’t feel comfortable letting you know. What happens to the 49 unhappy customers who don’t complain? Besides griping to 11 friends and family members, they’ll just change products or places of business.

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    me to complain... to you. They are likely to let 11 of their friends in on the fact that they are unhappy, but don’t feel comfortable letting you know. What happens to the 49 unhappy customers who don’t complain? Besides griping to 11 friends and family members, they’ll just change products or places of business.

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    ut don’t feel comfortable letting you know. What happens to the 49 unhappy customers who don’t complain? Besides griping to 11 friends and family members, they’ll just change products or places of business.

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    The cost of doing business continuously increases as gasoline prices soar. Many service companies (e.g. plumbing, air conditioning and chimney contractors) have realized this as gasoline expenses have reached the ceiling. In an effort to offset this cost many comp
    ides griping to 11 friends and family members, they’ll just change products or places of business.

    Complaining Customers Are A Bonus

    Let’s forget about the fact that complaining customers aren’t always polite or fun to deal with. What’s really happening when they let you know that you didn’t meet their expectations?

    1. They are giving you the opportunity to fix the problem and keep them as customers.

    2. Let you in on problems that may have turned 49 other customers away.

    Encourage Complaints

    Yeah,

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