Casual Articles
#1 in Business Subscribe Email Print

You are here: Home > Home Based Business > Network Marketing > Why should an MLM Company provide its Distributors with a Recruiting & Management System?

Tags

  • investment
  • after
  • become prospects
  • human factor
  • prospects become

  • Links

  • Do You Talk Too Much?
  • Online Nursing Continuing Education
  • Lasek: Time Lines
  • Casual Articles - Why should an MLM Company provide its Distributors with a Recruiting & Management System?

    How To Become A Rich Person, The First Steps
    To Become rich, there are many avenues that you need to explore. In fact, the are many ways to make money: a daily job, trade stock, trade foreign exchange, make money online, investment in bonds, investment in property. Each of these options requires a different level of capital to start with.Usually, online money requires little monthly expenses to build and host a website say 10-20 dollars. Other types of trading online such as stock trading or foreign exchange require a fair capital say 10,000 dollars. You may even find a way of earning money online by filling online surveys.They pay between 5-75 dollars per survey.The first step in the journey to be rich is not to accumulate debt. If you intend to have your own business, avoid debt problems and bad debts. Avoid the idea of filing a bankruptcy or chapter 11. It will take you years to have a good credit rating by the credit rating agencies.Debt problems can never disappear magically from your life. Accumulating debt is easy and progressive, but getting ride of it is uphill journey. It all depends on how
    since no one can expect that a recruiting Website will provide all the leads required from day one, a mix of advertising channels should be considered.

    Conversion rate: Converting leads to active distributors – for some extent – is personal. Some people are more gifted than others and enjoy a higher than average conversion rate. However when the human factor is isolated, the common denominator remains "technical": How well and professionally these precious leads have been handled.

    As time goes by, and the list of prospects lengthens, even the most talented sales person will find it difficult to handle it without an effective management system.

    USA MLM Market
    Here is a snapshot of the USA market:

  • 2000 Companies

  • $28 Billion annual turnover

  • 13 million distributors


  • Being one of the most competitive and saturated markets worldwide, MLM companies need to make sure that their distributors are well equipped when they approach potential customers and prospects.

    Traditional Support to Distributors
    Usually, MLM companies provide some support to their distributors. This support can be divided into tangible and
    Cheap Mortgages – How to Find Cheap Mortgages When Shopping for a Home Loan
    If you are shopping for a new mortgage or refinancing your existing mortgage you may be concerned with finding cheap mortgages. What are cheap mortgages? It depends on your financial needs for the home loan. You may need a mortgage with the lowest monthly payment amount possible. Cheap mortgages could also mean qualifying for the lowest possible interest rate to pay the lowest amount of finance charges possible. Whatever your financial goals for cheap mortgages might be, here are several tips to help you qualify for the best possible home loan.Cheap Mortgages – Find the Lowest PaymentIf you are a homeowner in need of the lowest monthly payment amount possible, there are two ways to achieve this, regardless of your credit. If you are able to qualify for a lower interest rate than you already have with your existing home loan, your monthly payment will go down. If your credit prevents you from qualifying for a lower interest rate you can still lower your monthly payment by extending the term length of the new home loan. Term length is the amount of time your mortgag
    Company Growth Rate = Distributors Success
    Although the statement above is obvious, far too many MLM companies fail to understand and implement, that in an ever changing environment and saturated market, they have to take a more active role in their distributors' success.

    So let us analyze "mathematically" what is distributor's success:

    Distributors' Success Analysis
    For the sake of this discussion, let us introduce the following three equations
    Equation 1: Distributor's Success = Company's check
    Equation 2. Company's check = Sales
    Equation 3. Sales = Organization size

    Distributor's Success = Company's check
    While success as an employee is sometimes subject to interpretation, status, wages, point of view or attitude, there is no doubt that for an MLM distributor, the size of the check received from the company is the ultimate yardstick of success.

    Company's check = Products' Sales
    At the end of the chain there are customers who buy the company's products. The company's turnover is the sum of all these sales. A percentage of this turnover is used to pay the company's sales force – the distributors. This system of remuneration is the company's "Compensation Plan".

    Products' Sales = Organization size
    Distributor's commission is derived from the overall sales of their organization according to the specific compensation plan. On average, the company's turnover divided by the total number of distributors in the company represents the average sales per distributor. Hence, the number of distributors in ones organization determines – on average – the company's check size, or:

    Distributor's Success = Organization size

    The New Distributor: Situation Analysis
    Beginners have a lot on their plate. To become successful, they have to master all aspects of their new work: Company, products, sales, systems, etc. To boost their confidence in their new line of work, they need an early success. To start growing their organization, they need the tools and framework to enable this early success.
    Since most distributors lack this much required framework, it does not come as a surprise that currently 80% - 90% of them dropout in the 1st year.

    Organization Manager: Situation Analysis
    Once a distributor has added a few new down-lines, he becomes an organization manager. Since dropout percentage is high, organization managers are in constant pursuit to recruit new distributors on one hand, while maintaining and supporting their existing organization.

    The need to control their administration and sales time-share, becomes a major issue.

    Growing an Organization: Facts
    Let us deal with the harsh facts which, governs the building process of an MLM organization:
    Fact #1: 2% – 3% of people exposed to the business opportunity become prospects. This figure relates to the best recruiting Websites where figures can be measured. The figures are much lower when using other advertising channels such as newspapers, stickers, flyers etc. Fact #2: 1% - 2% of prospects become distributors. This is an average figure and depends on many factors. Some of them are personal factors, where others relate to the lead's quality and source.

    The bottom line is simple: A distributor has to expose his business opportunity to some 1000 to 1500 people to recruit ONE (1) down-line.

    Conclusion: Recruiting is a numbers game!

    Winning the Numbers Game!
    To win the numbers game two components – exposure and conversion rate - has to be increased!

    Exposure: There are many channels of exposure to the business opportunity: business cards, flyers, publicity buttons, stickers, Newspapers, Internet ads, recruiting Website - to name some. However, before practicing a specific method, the following important questions have to be asked:

    1. What is the cost effectiveness of this method? How much time and money I need to invest to get 1 lead (prospect)?

    2. What is the quantity of prospects I can achieve using this method? How many prospects I expect to add to the pipeline in a month? Is there a limit to the number of prospects I can find this way?

    3. What is the prospects' quality this method produces? High quality leads are informed prospects. These people have already received information about the business opportunity before you even talk to them.

    A good personal and professional recruiting Website can:
  • Beat the 2% - 3% ratio of surfers to prospects

  • Provide high quality leads

  • Becomes a source for the cheapest possible leads

  • Provide a fresh and unlimited source for leads


  • Having a recruiting website is a must! However, since no one can expect that a recruiting Website will provide all the leads required from day one, a mix of advertising channels should be considered.

    Conversion rate: Converting leads to active distributors – for some extent – is personal. Some people are more gifted than others and enjoy a higher than average conversion rate. However when the human factor is isolated, the common denominator remains "technical": How well and professionally these precious leads have been handled.

    As time goes by, and the list of prospects lengthens, even the most talented sales person will find it difficult to handle it without an effective management system.

    USA MLM Market
    Here is a snapshot of the USA market:

  • 2000 Companies

  • $28 Billion annual turnover

  • 13 million distributors


  • Being one of the most competitive and saturated markets worldwide, MLM companies need to make sure that their distributors are well equipped when they approach potential customers and prospects.

    Traditional Support to Distributors
    Usually, MLM companies provide some support to their distributors. This support can be divided into tangible and
    Invest in Micro-cap Stocks for Highest Returns
    Micro-cap Stocks are much maligned for being too volatile for the average investor. But, as experienced investors know, highly volatile investments can yield the best investment returns. A quick look at the best-performing stocks of 2005 proves this fact.The Best Stocks of 2005 Were All Micro-capsOf the 25 stocks that performed best in 2005, only Nutri/System (NTRI) had a market cap of $100 million at the start of the year. Ocean West Holding (OWHC), which was up an astounding 2,170% for calendar year 2005, ended the year with a mere $59 million market cap (that's after returning 2700%).To be sure, micro-caps are volatile, (Ocean West is down over 50% after the first quarter of 2006, erasing most of 2005’s incredible gains), but the potential returns still make them a worthwhile risk for a small portion of your investment portfolio.Of the 25 top-performing stocks of 2005, all of which returned at least 510%, 13 were down as of this writing (April 15, 2006), and 12 were up. The average stock that was down had lost 19.93%, which represents about
    eration is the company's "Compensation Plan".

    Products' Sales = Organization size
    Distributor's commission is derived from the overall sales of their organization according to the specific compensation plan. On average, the company's turnover divided by the total number of distributors in the company represents the average sales per distributor. Hence, the number of distributors in ones organization determines – on average – the company's check size, or:

    Distributor's Success = Organization size

    The New Distributor: Situation Analysis
    Beginners have a lot on their plate. To become successful, they have to master all aspects of their new work: Company, products, sales, systems, etc. To boost their confidence in their new line of work, they need an early success. To start growing their organization, they need the tools and framework to enable this early success.
    Since most distributors lack this much required framework, it does not come as a surprise that currently 80% - 90% of them dropout in the 1st year.

    Organization Manager: Situation Analysis
    Once a distributor has added a few new down-lines, he becomes an organization manager. Since dropout percentage is high, organization managers are in constant pursuit to recruit new distributors on one hand, while maintaining and supporting their existing organization.

    The need to control their administration and sales time-share, becomes a major issue.

    Growing an Organization: Facts
    Let us deal with the harsh facts which, governs the building process of an MLM organization:
    Fact #1: 2% – 3% of people exposed to the business opportunity become prospects. This figure relates to the best recruiting Websites where figures can be measured. The figures are much lower when using other advertising channels such as newspapers, stickers, flyers etc. Fact #2: 1% - 2% of prospects become distributors. This is an average figure and depends on many factors. Some of them are personal factors, where others relate to the lead's quality and source.

    The bottom line is simple: A distributor has to expose his business opportunity to some 1000 to 1500 people to recruit ONE (1) down-line.

    Conclusion: Recruiting is a numbers game!

    Winning the Numbers Game!
    To win the numbers game two components – exposure and conversion rate - has to be increased!

    Exposure: There are many channels of exposure to the business opportunity: business cards, flyers, publicity buttons, stickers, Newspapers, Internet ads, recruiting Website - to name some. However, before practicing a specific method, the following important questions have to be asked:

    1. What is the cost effectiveness of this method? How much time and money I need to invest to get 1 lead (prospect)?

    2. What is the quantity of prospects I can achieve using this method? How many prospects I expect to add to the pipeline in a month? Is there a limit to the number of prospects I can find this way?

    3. What is the prospects' quality this method produces? High quality leads are informed prospects. These people have already received information about the business opportunity before you even talk to them.

    A good personal and professional recruiting Website can:
  • Beat the 2% - 3% ratio of surfers to prospects

  • Provide high quality leads

  • Becomes a source for the cheapest possible leads

  • Provide a fresh and unlimited source for leads


  • Having a recruiting website is a must! However, since no one can expect that a recruiting Website will provide all the leads required from day one, a mix of advertising channels should be considered.

    Conversion rate: Converting leads to active distributors – for some extent – is personal. Some people are more gifted than others and enjoy a higher than average conversion rate. However when the human factor is isolated, the common denominator remains "technical": How well and professionally these precious leads have been handled.

    As time goes by, and the list of prospects lengthens, even the most talented sales person will find it difficult to handle it without an effective management system.

    USA MLM Market
    Here is a snapshot of the USA market:

  • 2000 Companies

  • $28 Billion annual turnover

  • 13 million distributors


  • Being one of the most competitive and saturated markets worldwide, MLM companies need to make sure that their distributors are well equipped when they approach potential customers and prospects.

    Traditional Support to Distributors
    Usually, MLM companies provide some support to their distributors. This support can be divided into tangible and
    Compensation Claims - The Pringle Poppers
    Typically accidents occur and there are many reasons why hundreds of people everyday file compensation claims. Questionably it can be for the money, but realistically it’s for the loss, pain and suffering.Sadly you could be unfortunate to have met with an accident injury and someone else was responsible for it then you have the right to make a compensation claim. The first thing that perhaps anybody would do will be to go to a personal injury solicitor.There are also many claims management firms popping up every day, unethically trying to help injured people. With the meaning of popping up, there is also an increasing trend of claim management firms popping over. As in closing down!The faster they pop up, the quicker they close down. So the technique is simple, look for the benchmark firms. The ones that create and innovate and last years, rather than ones that are famously quoted, here today, gone tomorrow.Types of Accident Compensation ClaimsMainly any type of accident compensation claim gives you the right to make a legal c
    ce dropout percentage is high, organization managers are in constant pursuit to recruit new distributors on one hand, while maintaining and supporting their existing organization.

    The need to control their administration and sales time-share, becomes a major issue.

    Growing an Organization: Facts
    Let us deal with the harsh facts which, governs the building process of an MLM organization:
    Fact #1: 2% – 3% of people exposed to the business opportunity become prospects. This figure relates to the best recruiting Websites where figures can be measured. The figures are much lower when using other advertising channels such as newspapers, stickers, flyers etc. Fact #2: 1% - 2% of prospects become distributors. This is an average figure and depends on many factors. Some of them are personal factors, where others relate to the lead's quality and source.

    The bottom line is simple: A distributor has to expose his business opportunity to some 1000 to 1500 people to recruit ONE (1) down-line.

    Conclusion: Recruiting is a numbers game!

    Winning the Numbers Game!
    To win the numbers game two components – exposure and conversion rate - has to be increased!

    Exposure: There are many channels of exposure to the business opportunity: business cards, flyers, publicity buttons, stickers, Newspapers, Internet ads, recruiting Website - to name some. However, before practicing a specific method, the following important questions have to be asked:

    1. What is the cost effectiveness of this method? How much time and money I need to invest to get 1 lead (prospect)?

    2. What is the quantity of prospects I can achieve using this method? How many prospects I expect to add to the pipeline in a month? Is there a limit to the number of prospects I can find this way?

    3. What is the prospects' quality this method produces? High quality leads are informed prospects. These people have already received information about the business opportunity before you even talk to them.

    A good personal and professional recruiting Website can:
  • Beat the 2% - 3% ratio of surfers to prospects

  • Provide high quality leads

  • Becomes a source for the cheapest possible leads

  • Provide a fresh and unlimited source for leads


  • Having a recruiting website is a must! However, since no one can expect that a recruiting Website will provide all the leads required from day one, a mix of advertising channels should be considered.

    Conversion rate: Converting leads to active distributors – for some extent – is personal. Some people are more gifted than others and enjoy a higher than average conversion rate. However when the human factor is isolated, the common denominator remains "technical": How well and professionally these precious leads have been handled.

    As time goes by, and the list of prospects lengthens, even the most talented sales person will find it difficult to handle it without an effective management system.

    USA MLM Market
    Here is a snapshot of the USA market:

  • 2000 Companies

  • $28 Billion annual turnover

  • 13 million distributors


  • Being one of the most competitive and saturated markets worldwide, MLM companies need to make sure that their distributors are well equipped when they approach potential customers and prospects.

    Traditional Support to Distributors
    Usually, MLM companies provide some support to their distributors. This support can be divided into tangible and
    Reasons You Should Add Streaming Audio To Your Website
    There has never been a better time to add streaming audio to your website. Doing so puts you ahead of the game. Below are several reasons to add streaming audio to your website and put yourself ahead of everyone else.Adding streaming audio to a website is simple: No longer do you have to be a technical whiz kid to add streaming audio to your pages. In the old days you had to be well versed in Flash or some other hard to learn software program. Now there is an abundance of easy to use software programs that convert your audio to a streaming format for you and the software will give you the code you need to copy into your web page.Inexpensive: No longer are the costs of audio out of reach for the average web master. You no longer need a special server for audio. The software is very affordable and the gear it takes to record professional quality audio is at an all time low.Ahead of the game: Adding streaming audio to your site should put you ahead of if those that are not using streaming audio. Streaming audio is cutting edge technology that is new enough that p
    be increased!

    Exposure: There are many channels of exposure to the business opportunity: business cards, flyers, publicity buttons, stickers, Newspapers, Internet ads, recruiting Website - to name some. However, before practicing a specific method, the following important questions have to be asked:

    1. What is the cost effectiveness of this method? How much time and money I need to invest to get 1 lead (prospect)?

    2. What is the quantity of prospects I can achieve using this method? How many prospects I expect to add to the pipeline in a month? Is there a limit to the number of prospects I can find this way?

    3. What is the prospects' quality this method produces? High quality leads are informed prospects. These people have already received information about the business opportunity before you even talk to them.

    A good personal and professional recruiting Website can:
  • Beat the 2% - 3% ratio of surfers to prospects

  • Provide high quality leads

  • Becomes a source for the cheapest possible leads

  • Provide a fresh and unlimited source for leads


  • Having a recruiting website is a must! However, since no one can expect that a recruiting Website will provide all the leads required from day one, a mix of advertising channels should be considered.

    Conversion rate: Converting leads to active distributors – for some extent – is personal. Some people are more gifted than others and enjoy a higher than average conversion rate. However when the human factor is isolated, the common denominator remains "technical": How well and professionally these precious leads have been handled.

    As time goes by, and the list of prospects lengthens, even the most talented sales person will find it difficult to handle it without an effective management system.

    USA MLM Market
    Here is a snapshot of the USA market:

  • 2000 Companies

  • $28 Billion annual turnover

  • 13 million distributors


  • Being one of the most competitive and saturated markets worldwide, MLM companies need to make sure that their distributors are well equipped when they approach potential customers and prospects.

    Traditional Support to Distributors
    Usually, MLM companies provide some support to their distributors. This support can be divided into tangible and
    A Little-Known eBay Technique Where You Can Sell Anything Today
    A few weeks ago I was desperate for some money.I decided that something HAD TO GO. Regretfully I decided to sell my laptop.I searched on ebay to see how much they were selling for, and to compare the quality of those which were being sold against my own laptop.I saw auctions which were just about to finish, and one of the auctions was the exact same laptop as mine.Looking down I realised that there had been 18 different bidders for that laptop.Only 1 person could win.So, then the light bulb switched on inside my head.... !I decided to contact every one of the other bidders who were successful and mention mine.Of course, they were jumping all over themselves with excitement because they REALLY wanted that particular laptop and had been deeply upset that someone else had outbid them at the last minute.Pipped at the post!Anyway, it was almost as though I was their knight in shining armour because here was me with the exact same laptop giving them a second chance to own it.6 people came back to me within a few m
    since no one can expect that a recruiting Website will provide all the leads required from day one, a mix of advertising channels should be considered.

    Conversion rate: Converting leads to active distributors – for some extent – is personal. Some people are more gifted than others and enjoy a higher than average conversion rate. However when the human factor is isolated, the common denominator remains "technical": How well and professionally these precious leads have been handled.

    As time goes by, and the list of prospects lengthens, even the most talented sales person will find it difficult to handle it without an effective management system.

    USA MLM Market
    Here is a snapshot of the USA market:

  • 2000 Companies

  • $28 Billion annual turnover

  • 13 million distributors


  • Being one of the most competitive and saturated markets worldwide, MLM companies need to make sure that their distributors are well equipped when they approach potential customers and prospects.

    Traditional Support to Distributors
    Usually, MLM companies provide some support to their distributors. This support can be divided into tangible and Non-tangible support:

    Tangible
  • Training

  • Marketing material (brochures, product information, surveys, articles....)

  • Incentives


  • Non-tangible
  • Communication between its distributors

  • Information (down-line performance, own production, commission, Flow of business etc.,)

  • Organization culture, sense of belonging


  • The above support, as much as required, is only part of what a distributor needs to succeed in today’s competitive market.

    The solution
    We now go back to the beginning of this article: Company Growth Rate = Distributors’ Success. When a company decides to play a more active role in its distributors’ success, it can now add to its support mix, a recruiting and management system. This system will provide:

  • A framework for new distributors

  • A possibility to manage organization

  • Competitiveness in a saturated market

  • Save time and money resources to its distributors

  • Lower the dropout percentage


  • The Company’s Benefits
    When company uses its buying power to implement such a solution it can achieve the following benefits:

  • Saves time: Comprehensive professional solution is available now

  • Tailors the solution to its needs

  • Increases growth rate and distributors loyalty.

  • Increases bottom line at no cost.


  • Summary
    Let us summarize the arguments in this article in a few short sentences:

    1. The company success is derived from its distributors success
    2. Distributors success is directly related to the size of their organization
    3. New distributors need a framework that will enable them to achieve early success. This will reduce the current high dropout percentage
    4. Organization managers need a system to support their organization and as a mean to lower the dropout of new recruits.
    5. Building an organization is a numbers game. To recruit 1 distributors 1000 people has to be exposed to the business opportunity
    6. Winning the numbers game, can be achieved by increasing both exposure and conversion rate.
    7. The market is highly saturated and competitive, and the traditional support provided by MLM companies is not enough.
    8. Companies should use their buying power to provide their distributor with current technology of recruiting and management system to accelerate growth and benefit from distributors loyalty.

    HTTP = HTML link (for blogs, profiles,phorums):
    <a href="http://www.casualarticles.com/article/157137/casualarticles-Why-should-an-MLM-Company-provide-its-Distributors-with-a-Recruiting--Management-System.html">Why should an MLM Company provide its Distributors with a Recruiting & Management System?</a>

    BB link (for phorums):
    [url=http://www.casualarticles.com/article/157137/casualarticles-Why-should-an-MLM-Company-provide-its-Distributors-with-a-Recruiting--Management-System.html]Why should an MLM Company provide its Distributors with a Recruiting & Management System?[/url]

    Related Articles:

    Google's Universal Search and the Impact on SEO

    A Lesson in Investing Learned (REV)

    Top Ten Tips for a Financially Prosperous New Year

    Bookmark it: del.icio.us digg.com reddit.com netvouz.com google.com yahoo.com technorati.com furl.net bloglines.com socialdust.com ma.gnolia.com newsvine.com slashdot.org simpy.com shadows.com blinklist.com