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Casual Articles - The Top 5 Bald-Faced Lies In Home-Based Business Training and Education (Part 2)
If a person has a lot of money and decides not to spend it, there are ways of making this grow. One option is keeping it in the bank and letting it grow interest. The other is investing it in the stock market with the help of a financial consultant. This professional will be able to know what stock is worth buying and when is the best time to sell.Another way of making the money grow especially if the person does not have medical insurance will be in the form of an annuity.An annuity is a deal made between the insurance firm and the person. This arrangement allows the insurance company to invest t
Doesn’t that sound better than trying to convince your co-workers to join your team? Or recruiting at the local coffee shop? Or handing out business cards and flyers
Do you need to get more clients? Are you trying to get your first client? Is your marketing budget equivalent to the cost of a Happy Meal? The following tips and techniques are not by any means hidden secrets, but they are some of the most overlooked ways to market a small business today.1. Know your target audience.As silly as it sounds, many small business owners kick off a marketing campaign without regard to whom they want to target. If you send out a coupon for NASCAR tickets to the first 1,000 people in the phone book, some will undoubtedly be thrilled and will do w
However, I’m Anti-B.S. It absolutely disgusts me the amount of bad information that exists in my industry, and I am convinced that people involved with home businesses fail not because they are stupid, not because they are lazy, but because home-business training and education is of pathetically low-quality. I believe, 100% without doubt that if home-business personnel received the training and education they needed and deserved, that 90% failure rate would flip to a 90% success rate. But enough about that, let’s continue on.
HOME BUSINESS LIE # 2: “TO GROW YOUR BUSINESS, MAKE A LIST OF 100 PEOPLE YOU KNOW, AND TALK TO THEM ABOUT GETTING INVOLVED IN YOUR BUSINESS OPPORTUNITY”
Folks, this is the lie that absolutely makes me sick.
Seriously, I’m puking in my trashcan right now.
This is the lie that causes MLM’ers and Network Marketers to become completely ostracized by their friends and family, and eventually leads to a reputation on par that of the lowest caste in our society. It is this strategy that will ruin more relationships in a faster amount of time than you believed possible. This “warm-market” marketing is, strangely, a marketing model propagated by nearly all Network Marketing manufacturers to their distributors and consultants, and nowhere else in the entire business world.
Sure, some businesses rely heavily on referrals and recommendations, but the bottom line is that you just don’t hear of McDonald’s or Avis Rent-A-Car asking their employees to bring their friends and family to their establishment so the manager can get a paycheck. Just doesn’t happen.
OK, we got the reality check out of the way, you ready for some good news? Here it is: There exists a better way. But first, you absolutely have to be objective about the industry that you are in. And here is what an objective view offers: it offers the perspective that every other profitable business in the entire universe looks at their TARGET MARKET as the primary focus of their marketing campaign, not the personal relationships of their employees. So what is your target market? Good question, it depends on the product or service. Start with what you are offering: What group of individuals would elicit the largest demand for your particular product or service? As a distributor, finding the answer to that question is 50% of your only real responsibility in prospecting. To clarify, as a distributor and business owner, your mission during prospecting is:
1) Find (and develop) the right message. You have to craft the right message, the message that adequately offers a compelling and benefits-based reason for your prospect to take advantage of your product or service (not your opportunity). Look, everyone is an opportunist, so the opportunity should never be your lead in any marketing campaign. Always lead with the product or service.
2) Find the right audience. Folks, the right audience is your Target Market. This is the group of individuals that will most positively respond to the product or service that you are offering.
So here is what happens when you put all the pieces together: you are leading with your product or service, offering a compelling message to a group of individuals that already have a need/want/desire for what you have (your Target Market). That way, you attract product users to a solution that you are offering, bringing value to the marketplace. Since everyone is an opportunist, you also show your product users a way to get the product for free, or even make a profit by doing what you are doing, so that you will build a sales force that is truly passionate about the product, simply because their encounter with you and your business started as a solution to a problem and ended with an opportunity to subsidize their usage of that solution.
Doesn’t that sound better than trying to convince your co-workers to join your team? Or recruiting at the local coffee shop? Or handing out business cards and flyers a
Home and auto insurance policies combined, offer you massive savings that you can rarely get otherwise. And although a good number of folks understand that having multiple policies with an insurer lowers their total insurance spend, they do not take full advantage of all the options available there. Doing so will further lower your premiums. Here are a few more things to add to an already smart move. Not doing them will be a grievous mistake...1) Request a higher deductible if it makes sense. You'll notice that I included "if it makes sense." The simple reason for this is that you should never ask for a
HOME BUSINESS LIE # 2: “TO GROW YOUR BUSINESS, MAKE A LIST OF 100 PEOPLE YOU KNOW, AND TALK TO THEM ABOUT GETTING INVOLVED IN YOUR BUSINESS OPPORTUNITY”
Folks, this is the lie that absolutely makes me sick.
Seriously, I’m puking in my trashcan right now.
This is the lie that causes MLM’ers and Network Marketers to become completely ostracized by their friends and family, and eventually leads to a reputation on par that of the lowest caste in our society. It is this strategy that will ruin more relationships in a faster amount of time than you believed possible. This “warm-market” marketing is, strangely, a marketing model propagated by nearly all Network Marketing manufacturers to their distributors and consultants, and nowhere else in the entire business world.
Sure, some businesses rely heavily on referrals and recommendations, but the bottom line is that you just don’t hear of McDonald’s or Avis Rent-A-Car asking their employees to bring their friends and family to their establishment so the manager can get a paycheck. Just doesn’t happen.
OK, we got the reality check out of the way, you ready for some good news? Here it is: There exists a better way. But first, you absolutely have to be objective about the industry that you are in. And here is what an objective view offers: it offers the perspective that every other profitable business in the entire universe looks at their TARGET MARKET as the primary focus of their marketing campaign, not the personal relationships of their employees. So what is your target market? Good question, it depends on the product or service. Start with what you are offering: What group of individuals would elicit the largest demand for your particular product or service? As a distributor, finding the answer to that question is 50% of your only real responsibility in prospecting. To clarify, as a distributor and business owner, your mission during prospecting is:
1) Find (and develop) the right message. You have to craft the right message, the message that adequately offers a compelling and benefits-based reason for your prospect to take advantage of your product or service (not your opportunity). Look, everyone is an opportunist, so the opportunity should never be your lead in any marketing campaign. Always lead with the product or service.
2) Find the right audience. Folks, the right audience is your Target Market. This is the group of individuals that will most positively respond to the product or service that you are offering.
So here is what happens when you put all the pieces together: you are leading with your product or service, offering a compelling message to a group of individuals that already have a need/want/desire for what you have (your Target Market). That way, you attract product users to a solution that you are offering, bringing value to the marketplace. Since everyone is an opportunist, you also show your product users a way to get the product for free, or even make a profit by doing what you are doing, so that you will build a sales force that is truly passionate about the product, simply because their encounter with you and your business started as a solution to a problem and ended with an opportunity to subsidize their usage of that solution.
Doesn’t that sound better than trying to convince your co-workers to join your team? Or recruiting at the local coffee shop? Or handing out business cards and flyers
Just one month ago President Bush marked Labor Day by promising to keep U.S. workers competitive in global markets and to reduce U.S. reliance on foreign oil. "Dependence on foreign oil jeopardized our capacity to grow," he noted.Encouraging words yes, but hardly new. President Richard M. Nixon promised in 1971 to make the United States self-sufficient in energy by 1980. President Jimmy Carter promised in 1979 that the nation would "never again use more foreign oil than we did in 1977."When times are tough, we look for alternatives. When times are rosy, we stick our head back into the oil sands. consultants, and nowhere else in the entire business world.
Sure, some businesses rely heavily on referrals and recommendations, but the bottom line is that you just don’t hear of McDonald’s or Avis Rent-A-Car asking their employees to bring their friends and family to their establishment so the manager can get a paycheck. Just doesn’t happen.
OK, we got the reality check out of the way, you ready for some good news? Here it is: There exists a better way. But first, you absolutely have to be objective about the industry that you are in. And here is what an objective view offers: it offers the perspective that every other profitable business in the entire universe looks at their TARGET MARKET as the primary focus of their marketing campaign, not the personal relationships of their employees. So what is your target market? Good question, it depends on the product or service. Start with what you are offering: What group of individuals would elicit the largest demand for your particular product or service? As a distributor, finding the answer to that question is 50% of your only real responsibility in prospecting. To clarify, as a distributor and business owner, your mission during prospecting is:
1) Find (and develop) the right message. You have to craft the right message, the message that adequately offers a compelling and benefits-based reason for your prospect to take advantage of your product or service (not your opportunity). Look, everyone is an opportunist, so the opportunity should never be your lead in any marketing campaign. Always lead with the product or service.
2) Find the right audience. Folks, the right audience is your Target Market. This is the group of individuals that will most positively respond to the product or service that you are offering.
So here is what happens when you put all the pieces together: you are leading with your product or service, offering a compelling message to a group of individuals that already have a need/want/desire for what you have (your Target Market). That way, you attract product users to a solution that you are offering, bringing value to the marketplace. Since everyone is an opportunist, you also show your product users a way to get the product for free, or even make a profit by doing what you are doing, so that you will build a sales force that is truly passionate about the product, simply because their encounter with you and your business started as a solution to a problem and ended with an opportunity to subsidize their usage of that solution.
Doesn’t that sound better than trying to convince your co-workers to join your team? Or recruiting at the local coffee shop? Or handing out business cards and flyers
Having business partner or planning to start a business with partnership is a always a win-loose factor. Know one knows the partners inner instinct to deal business in several different circumstances and this is why we see the n number of broken partnerships.There can be mush said on the broken links, here I’m telling you the only key to select right business partner.Key is Graphology or say handwriting analysis. It helps you to know whether, your business partner is good starter and poor finisher ? What if he is a big deceiver? What if he can’t face pressure ? selecting Business partner is equall
1) Find (and develop) the right message. You have to craft the right message, the message that adequately offers a compelling and benefits-based reason for your prospect to take advantage of your product or service (not your opportunity). Look, everyone is an opportunist, so the opportunity should never be your lead in any marketing campaign. Always lead with the product or service.
2) Find the right audience. Folks, the right audience is your Target Market. This is the group of individuals that will most positively respond to the product or service that you are offering.
So here is what happens when you put all the pieces together: you are leading with your product or service, offering a compelling message to a group of individuals that already have a need/want/desire for what you have (your Target Market). That way, you attract product users to a solution that you are offering, bringing value to the marketplace. Since everyone is an opportunist, you also show your product users a way to get the product for free, or even make a profit by doing what you are doing, so that you will build a sales force that is truly passionate about the product, simply because their encounter with you and your business started as a solution to a problem and ended with an opportunity to subsidize their usage of that solution.
Doesn’t that sound better than trying to convince your co-workers to join your team? Or recruiting at the local coffee shop? Or handing out business cards and flyers
Fractional ownership continues to thrive in OntarioIn marketing, a little creative thinking goes a long way — and the same goes for owning a coveted luxury asset. You’ve most likely heard the term fractional ownership as an option in the purchasing of real estate; the concept has taken off big-time with cottage and vacation properties in Ontario. In fact, there are so many popping up on the market, a new company called Media Pull created an entire website dedicated to the topic — visit fractions.ca for proof. But did you know that the trend of joint possession includes everything from jewelry to
Doesn’t that sound better than trying to convince your co-workers to join your team? Or recruiting at the local coffee shop? Or handing out business cards and flyers at the mall? Don’t worry; you don’t have to answer that. Just answer this: how long would it take for Wal-Mart to go out of business it focused all of its time and resources attempting to recruit all their new shoppers from the bloodlines of their employees?
Take it from Wal-Mart: the Target Market is where success is at.
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